CDSA is now CODA November 14, 2007 by Dave Haynes Forget the Canadian Digital Signage Association. It is now the Canadian Out-of-Home Digital Association, or CODA. As a guy who spent a bunch of time in Cowtown, I think of CODA as the Calgary Olympic Development Association that built the ski hill where I learned to schuss. If I was sailor on a depressingly limited …
Office lobby network tests well with audiences: Arbitron November 13, 2007 by Dave Haynes Large screens parked in the lobbies of busy office towers go over well with the people who work in those buildings, according to an Arbitron study done for The Wall Street Journal Office Network. The study of some 1,100 business professionals found more than 9 out of 10 people looked at the WSJ Office Network …
Oh dear … November 9, 2007 by Dave Haynes Four giant suspended LED curtain thingdoodles, at the main Bay department store in Toronto, all blue-screened the last few days. As reported on BlogTO
The Digital Signage Association? November 9, 2007 by Dave Haynes Not sure what to make of a new association announced this week — the Digital Signage Association. The website says the group is “dedicated to the needs and promoting the interests of companies engaged in digital signage industry. DSA serves as a collective voice for the industry, encouraging effective and ethical business practices, and promotes …
The murky world of digital signage November 8, 2007 by Dave HaynesThere are at least a couple of companies out there, probably more, that have devices that essentially sniff network broadcast signals, always looking for TV commercial breaks. When it is advertising time, the gear switches over to in-house advertising in one way or another. It is a means by which a company can take something …
Is Google finally dipping toe in our waters? November 8, 2007 by Dave HaynesAs reported on CNN’s website: As part of a partnership to be announced Wednesday, the online search leader will dispense driving directions at thousands of gasoline pumps across the country beginning early next month. The pumps, made by Gilbarco Veeder-Root, include an Internet connection and will display Google’s mapping service in color on a small …
The DNA of Digital Signage October 31, 2007 by Dave Haynes I mentioned last week that I was in Montreal and was around for a presentation by Phil Lenger, of New York’s Show and Tell Productions. I was too stupid to take notes but Phil has kindly passed along a PDF version of his presentation, so I can relay some of his key points He …
Is simple and static better? October 30, 2007 by Dave Haynes The former chairman of ad giant Zenith Optimedia, Simon Marquis, wrote a piece Monday in the UK’s Guardian newspaper about the evolution of outdoor advertising. He goes on about how the old notion of guys in overalls, clutching glue brushes and strips of poster paper, is somewhat antiquated given the ongoing switch to digital. He …
Loto-Quebec's digital signage drives lottery ticket sales October 27, 2007 by Dave HaynesPOPAI put on a “POPAI University On The Road” session in Montreal the other day, and because I was in town, I was able to sit in and have a listen. There were three good speakers, but the most relevant for me was Francois Bourdeau of Loto-Quebec, a communication specialist there and the very enthusiastic …
Digicurvers adapt code of ethics October 27, 2007 by Dave HaynesWell, I thought I was done with Digicurve and GSBC, now that this ceaselessly entertaining bunch in Thailand has decided maybe they can’t immediately dominate a very crowded digital signage industry and maybe they don’t actually have what was touted scant months ago as the hottest tech stock on the planet. Now the guys are …
