C-store network generating average lift of 26 per cent September 19, 2008 by Dave HaynesNote – client of my mastersNew England-based Digital Promo Network is one of not enough companies that does proper research and, more to the point, shares it around to help advance the industry as a whole.DPN just released some new research that paints a very encouraging picture of what happens when screen networks are established …
DSE East September 19, 2008 by Dave HaynesGreat picture, which could have been taken hours earlier. Is someone going to address the persistent rumor that this show was organized under pressure from Scala in order to boost attendance at their own user group meeting? DSE East was an unnecessary and expensive travesty. At best, a show of greed and arrogance by Exponation. …
DSE Day 1 Recap September 17, 2008 by Dave HaynesDay 1 of the show was actually not too bad.I know more than a few people who were thinking maybe they needed to bring a beach book with them to kill time. In fact, it was reasonably busy – my own impression being I was doing more yakking than I was at InfoComm.There were many …
Not Another Content Paper September 17, 2008 by Dave Haynes‘Not Another Content Paper” needs to be added to “Not Another Signage Show’ – your comments are spot-on as always. Look fwd to hearing how the show goes. Our researchers just got back from IBC which was always great as a broadcast show but has lost its way these last few years in knowing what …
Live from DSE East September 17, 2008 by Dave Haynes Ok, well sort of live …I got here early and the thing doesn’t start for 45 minutes and for reasons that astound me, I have an Internet connection on the floor.The show has more exhibitors than expected, but it is still very small. A lot of the booths are the smallest you can get and …
Pump down the volume!!! September 17, 2008 by Dave Haynes ClearChannel has long had a screen network installed in Toronto’s Pearson Airport, and I have always been struck by how badly conceived it is.The screen is cluttered, the text elements require squinting, and the video content is just CBC news and fashion stuff over and over again – as if the traveling public consists of …
Zoom's US wing expands its base into fitness centers September 16, 2008 by Dave Haynes Note – client of my masters …Montreal-based Zoom Media has, through its US wing, expanded its empire through the acquisition of ClubCom, a very large network of screrens in health clubs and gyms across America.Reports the Globe and Mail:The deal, estimated at between $20-million and $30-million, will give Zoom 25,000 digital screens that sell advertising in health clubs …
Off to DSE East September 16, 2008 by Dave HaynesThe Digital Signage Expo East show starts today/tomorrow in Philadelphia, and I am heading down later today – hopefully getting there in time to takein that planned tour with Barco of the massive LED wall at the Comcast Center.I sent feelers out to clients and prospects over the last few weeks and got all of one person …
PHSN-Vif do Quebec health clinic deal September 15, 2008 by Dave HaynesLong-time waiting room TV opertator PHSN announced a deal today to hand its Quebec portfolio over to Medik-TV, a subsidiary of Montreal-based VIF Communications.The deal allows Vif to get moving on a health clinic program it has been looking at for the Quebec market, and gives PHSN an instant affiliate and parallel network to sell into, but relieves the Toronto-based …
