Scala cuts deal to get in a gas pump's spec September 15, 2008 by Dave HaynesScala has wormed itself a little tighter into the relationship with companies that are doing the gas pump TV thing, by cutting a deal with Gilbarco Veeder-Root, one of the biggest (if not THE biggest) gas pump manufacturers.It’s interesting for a couple of reasons. Gilbarco already had its own “Applause Media System” for slapping ads on …
Sightings – onextmedia September 12, 2008 by Dave Haynes I met a business contact for a coffee at a little place in my general area, and noticed a screen parked in the corner, operated by a company called Onextmedia.I thought it was a local company, but on closer examination back here in my armed mountaintop compound I now see this is a Vancouver company …
Ads on golf cart GPS screens explained September 12, 2008 by Dave Haynes I have posted a few times about my skepticism regarding the advertising on golf carts thing as a viable advertising model for little digital screens.The idea is to include advertising on the GPS screens mounted in carts of courses I can’t afford to play, to tell hackers how far it is back to the fairway.I …
Vending machine player adds screens, guarantees ad rev share September 12, 2008 by Dave HaynesI was blabbering on today at a couple of meetings about how the overcrowded DS industry was going to thin out over the next couple of years, with a handful of major players being clearly defined and then a whole gaggle of other companies trying to carve out a clear niche.I can see some company …
Mixer review September 10, 2008 by Dave HaynesIt had been too long, but the revival of the industry mixers went off nicely last night in Toronto.Along with the usual suspects like Kris, Stephen and Raji from Artisan, Jeff Wismer from DDC and Haroon and Faizal from Cognovision, there were some familiar faces and some new faces.Jack Boyczuk of Ridge Logic came up …
LevelVision hires Abitron to study store traffic on network September 9, 2008 by Dave Haynes LevelVision (client of my masters) has joined the short but growing list of screen network companies stepping up and getting real research done on what’s happening in their installed venues.A MediaPost story today details how LevelVision, which has those four panel LCDs in special floor thingdoodles, has engaged Arbitron to get a sense of the audience.Arbitron has signed …
Mixer Reminder September 9, 2008 by Dave Haynes A reminder that the first mixer in way too long is on tonight in Toronto, and from what I am hearing and reading there should be a decent turnout of people from the local industry.It is at the Six Steps Restaurant at 55 Colborne, just a few blocks east of Yonge Street in downtown Toronto. …
Gas pump TV guys become vital information source before and after hurricanes September 8, 2008 by Dave Haynes If you have read this blog for a bit, you may have noticed I am not the biggest cheerleader for the whole screens on gas pumps thing.The concept has some logic, but the crappy shovelware these networks tend to put on the screens leaves me cold … the usual, slightly aged news and weather that …
Accent Health acquired by VCs September 8, 2008 by Dave Haynes Note – The company in question is a client of my masters.Accent Health, one of the largest digital screen network operators around, and certainly one of the most successful, has been acquired by a pair of US private equity groups, according to a press release.Private equity firms M/C Venture Partners (M/C) and Banc of America Capital …
Best Buy guy peddles services in hologram September 6, 2008 by Dave Haynes This is a Best Buy promo in the monstrous Mall of America in the Twin Cities.As explained on Ad Lab, this is projection technology that bears similarities to 3M’s Vikuiti. “This digital projection signage system uses a screen to capture all available projected light. The screens can be custom cut into any shape. We also …
