Virtual rep pitches shoppers at Atlantic Canada malls December 11, 2008 by Dave Haynes The two young guys, Jay Aird and Mike Beauchamp, who run Volt Media in Halifax, Nova Scotia are doing, as far as I know and read, the most aggressive and interesting work in the DS space in Atlantic Canada.It doesn’t hurt that they are joined at the hip with the region’s biggest ad agency, but …
Live 3D demo shows some potential December 10, 2008 by Dave HaynesThis is a live 3D holographic thing (see video here, my embed video function seems to be on strike) that has some potential, though well down the road. Unlike a lot of the 3D stuff I have seen, which is about as compelling as Dr. Tongue’s 3D Monster Chiller Horror Theater, this might have some …
Back in the saddle … after much traveling December 10, 2008 by Dave HaynesOk, back in my home office for a whole day … for the first time in what seems like ages.Important travel tips I learned yesterday:1 – in a snowstorm, don’t take a taxi to the airport in Montreal unless you have a book and a crash helmet2 – there is a commuter train to the …
GSTV going big, despite state of economy December 9, 2008 by Dave HaynesWell, there are suggestions out there that this is one of those “seize the moment” situations — in which some companies will hunker down and others will, in effect, go for the brass ring.GSTV appears to be going the latter route.Reports MediaWeek:Gas Station TV marked the installation of its network at the 1,000th gas station …
Adcentricity opens Chicago office, hires guy to run it December 3, 2008 by Dave HaynesAdcentricity has opened a third office, according to a press release, hiring a media veteran to run the midwest region out of Chicago.The addition of Dan Trapani and the opening of the new office will allow ADCENTRICITY to better serve its expanding client base and continue to build relationships with brands and agencies in the …
RE: What Happened to Dave? December 2, 2008 by Dave HaynesDon’t be apologetic as you were on quite the streak of posts over several months…and I am sure you require some well deserved down time. You do have a full-time job elsewhere right?
Magazine does nice content and brand extension into store aisles December 2, 2008 by Dave HaynesBill Gerba already flagged this, but it also caught my eye and thought I would weigh in because it at least seems quite clever.The magazine Every Day with Rachael Ray (for guys muttering “Who?”, a frighteningly perky celebrity chef turned talk show host turned Oprah Lite) has done a deal to extend its brand anc …
What happened to Dave? December 2, 2008 by Dave HaynesI have not posted much recently for a couple of key reasons.1 – traveling and minimal down time2 – not much interesting happening out there, and not enough time to analyze what I have seen.
Where the ad money is … November 26, 2008 by Dave Haynes Marketing Charts had an interesting piece this week about advertising spend and where it goes – including the conclusion that 52 per cent of the ad dollars spent in the US was on direct marketing. That’s $177 billion, or roughly 1/3 of what Wall Street executives spent on dinners at Masa last year.Expenditures on direct …
