The Top 20 Digital Signage Software Decisions December 18, 2008 by Dave HaynesFor the purpose of this exercise, let’s talk in terms of real networks with real rollouts, with some complexity in how things need to be done across the estate. If you’re going to be putting up three screens in your school or office campus, just get whatever winds your watch. And let’s assume all the …
Adcentricity bellies up to big bar network December 17, 2008 by Dave HaynesDigital jukebox operator Ecast has hooked up with Adcentricity to help drive ad revenues on its very large footprint of interactive screens in bars and clubs.Interestingly, the media planning will somehow be blended or work in parallel with the DoubleClick DART system, which is one of the big planning and targeting tools in the online …
SeeSaw adds more granularity to targeting December 17, 2008 by Dave Haynes SeeSaw has announced a significant upgrade to its media planning platform, adding what seems to be a really serious level of granularity to its ability to target advertising to down to location characteristics.Like its prime competitor Adcentricity, SeeSaw is in the business of bring a wide variety of digital screen networks under its wings and …
Walmart's new instore network noted as top media and marketing innovation December 15, 2008 by Dave HaynesAs the holidays approach things are slowing down and some trade publishers are doing their look-backs and, soon, their look-aheads.MediaWeek did a run through the 15 notable media and marketing innovations for ’08, and in there was Walmart’s reworked in-store TV network.Shopper marketing may never be the same. Wal-Mart, the largest U.S. retailer, this year …
Bunn trying to push SPEED on the DS industry December 12, 2008 by Dave HaynesOK, he’s not pushing crystal meth … but the headline just kind of came to me ;-]Toronto-based industry consultant Lyle Bunn seems to understand more than anybody that a big part of success in this young industry comes from visibility and aggressive, thoughtful marketing. To that end, and to his credit, he’s created a half-day …
How to make mall-goers cranky December 11, 2008 by Dave Haynes Anyone running or planning a screen network in shopping malls, or other digital services, should be slurping up new research from the Baker Retailing Initiative at the Wharton School of the University of Pennsylvania.It suggests a high level of unhappiness and goes into detail about the perceived problems people have while at the mall.For most …
Neo Canada reports profitabilty on mall network and strong prospects for 2009 December 11, 2008 by Dave HaynesI know a lot of companies selling ad space on DS networks are having a tough go at the moment, particularly with the domestic auto sector in a bit of a pickle. But there are companies making it work, particularly north of the border, where the financial sector is far more regulated and therefore in …
Locamoda app for bars blends SMS and social apps with DS December 11, 2008 by Dave HaynesA bunch of companies that focus on the bar and cafe crowd are part of a cool new AT&T promotion put together by the folks at Boston-based Locamoda.The company has carved out a fairly unique niche for itself developing applications that blend text messaging and social networks with digital signage, and the latest is a …
re: Hmm? December 11, 2008 by Dave HaynesDigital signage has a very broad definition but I actually think this falls well within the range of what industry folks would call DS. It is using a computing device, probably networked, to output a marketing message to a display. DS is not just about big-assed LCD screens hanging from ceilings somewhere.
