Retail marketer Integer unveils concept of Digitail'ing April 5, 2009 by Dave HaynesThe retail strategy guys at The Integer Group have released a copy of the presentation they did the other day at the Instore Marketing Institute’s summit last week in Chicago, and it has a lot of good bullet point thinking on where retail is at and going, particularly as it relates to digital.The presentation – The Convergence of …
Miller Zell Study – Gone in 2.3 Seconds April 5, 2009 by Dave HaynesMr. Haynes- Thank you for the very targeted comments you posted about our recent study. As you suggested, we should have done a better job framing the study and the results. In fact, you actually did a better job that we did. The approach initially was to investigate the premise that in this economic climate …
The good data behind the obvious conclusion in Miller Zell brief April 4, 2009 by Dave HaynesI have read a fair amount of cheeky comments on a story late this week about a report from retail design biggie Miller Zell, which makes the forehead-slappingly obvious assertion that purchasing decisions happen in the store.Reported AdWeek:Miller Zell, an Atlanta-based retail consultancy, polled 999 consumers online in March shortly after they made shopping trips. The …
Digital View and EnQii de-couple some more April 2, 2009 by Dave HaynesThis is interesting from a historical perspective, and may help end whatever market confusion may be out there.Digital Signage Today has a brief up about UK-based DS software firm Remote Media, under the signagelive banner, now working directly with Digital View on “an optimized, cost-effective digital media device suitable for networked digital signage applications.”It’s a Digital View Remote Player, sold by …
Next wave of teeny PCs will remove another industry speed bump April 2, 2009 by Dave HaynesI really do wonder about what’s inside the heads of public relations guys who choose April 1 to issue a press release on a new product, particularly one that has been subject to tons of specualtion.For example, Nvidia chose yesterday to issue a missive about its new Ion graphics processor, technology that will make the HD video …
The case for snappy creative April 1, 2009 by Dave HaynesI have seen some fascinating demos recently on Cognovision’s audience counting software. The technology is cool but what I was particularly struck by was what the analytics engine spits out about attention spans. Generally, people are looking at digital screens for a matter of 2.5-4 seconds, and in special circumstances, no more than double that. This …
Big, big thanks April 1, 2009 by Dave HaynesSorry for the lack of updates the last couple of days, but I have been happily buried by calls and emails from industry friends, many offering to buy me a beer, but many many more to whom I now owe a beer or two because of their kind words and spontaneous introductions, recommendations and suggestions.Even …
"leafy green crap in bags" April 1, 2009 by Dave Haynesif it smells funny and looks funny… try smoking it… 🙂
