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A look at the AT&T's use of Surface screens

Gadget blog Gizmodo has a nice piece of Flash video demo-ing the capabilities of the Microsoft Surface table in peddling cell phone plans and handsets.

I don’t get very twitchy about being able to zoom in and around a coverage map, which is the first part of the video. Basically, “Yeah, so …”

But what is cool is the ability to put a handset down on the screen and up pops a set of cue cards (for lack of a better description) that give consumers a run-through of the key value propositions of the phone. Put down a second, different handset and you get comparisons.

Very cool stuff and it shows what is possible.

On the practical side, though … don’t all these wireless stores tether the handsets? And aren’t a lot of them just non-functional lookalikes?

UPDATE: Jason Goldberg of MTI, who writes the Retail Geek blog, has an excellent, detailed first-hand review of the AT&T Surface efforts.