DSA announces new digital signage awards program February 10, 2011 by Super UserThe Digital Screenmedia Association has announced it is launching an industry awards program – with the honors to be handed out at the CET World show this spring in San Francisco. The DSA’s executive director, in a blog post on the DSA site has wisely got out ahead of this and proactively posed and answered …
Stratacache and Microsoft team up on hyper-efficient embedded media player February 9, 2011 by Super UserMicrosoft has pushed out a release that suggests it is getting deeper into the digital signage sector, having worked with Stratacache to develop the software image for a media player aimed squarely at the retail sector. The Stratacache Spectra S-200 Series 2 media player was configured to run on Windows Embedded Standard 2009, and using just …
AdSpace sales growth prompts major expansion February 9, 2011 by Super UserIn what should be a very positive sign of industry health, AdSpace Networks has announced plans to grow its footprint in shopping malls by a third, adding 40 to the existing base of 113. That follows year on year ad sales growth in 2010 of 60% and 80% in Q4 2010. “The addition of 40 …
HP's first retail store in Canada builds in digital signage February 8, 2011 by Super UserIt’s not exactly the wall-to-wall screens you see in a Microsoft store, but HP is using digital screens in its first retail store in Canada. Says the press release: Located in the thriving retail district of downtown Vancouver, BC, The HP Store Vancouver is a one-stop shopping experience for both consumers and small business owners. …
Guest Post: Hellberg on the Super Bowl and digital signage February 8, 2011 by Pat HellbergYou paid attention. Whether you doubled over when Rosanne got blind-sided by a log, scratched your head when Eminem listened to a choir in an empty theater or cheered when a pug smashed down the glass door, you paid attention. That, and hundreds of millions of dollars, separates the Super Bowl and digital signage. In …
MediaPost planning 2011 DOOH forum in NYC on April 14 February 8, 2011 by Super UserThe trade publisher MediaPost ran a day-long forum last spring in New York focused on the DOOH sector, and it is now pulling together a 2011 version. The forum is designed to help marketing executives understand the rapidly changing market dynamics and potential of out-of-home digital advertising. The program, says MediaPost, will focus on strategies and …
Video: 300-plus digital signage screens in Israeli movie megaplex February 8, 2011 by Super UserYCD Multimedia does a good email newsletter – among the best in this sector – and its newest sent around today includes information on an impressive project done at a cinema complex in Israel. There are 300-plus screens, including a massive digital menu board system driven by YCD’s software. The video was underwritten by Intel, …
DSE content award finalists announced February 8, 2011 by Super UserThe finalists for the DSE content awards have been released (the nominees were already notified) in eight categories, half non-interactive, the other half interactive. They were picked out 78 submissions, and the winners announced at special awards banquet Feb. 23 at the Paris in Lost Wages. DSE 2011 Content Awards – Non-interactive Nominees Advertising/Promotional WAND Corp. …
rAVe posts almost 500 product videos from ISE 2011 February 7, 2011 by Super UserThis is pretty wild when you think about it – the recent Integrated Systems Europe trade show was three days long, and the actual trade show floor was open a total of 25 hours. Somehow or other Gary Kayye of rAVe [Publications] and his team ran around and shot 480 or so product demo videos. …
JC Penney rolling out FindMore smart digital fixtures February 7, 2011 by Super UserUS department store JC Penney has announced a new smart fixture application is is rolling out to more than 100 stores. At first glance FindMore seems uninspired — looking like a replication of the online e-comm offer, but in-store — but stick with the video embedded here and you will see there is a fair …
