Brand marketing money shifting into stores for digital, other tools August 12, 2011 by Super User The shopper research firm GfK Interscope has released its 2011 Futurescope survey of consumer packaged goods and retailers, with the results showing more and more see in-store marketing as critical to their bottom lines. Ninety-five percent of the 300 people who did the survey this spring said they’re actively engaged in shopper marketing, with more than 80% saying …
Report says digital signage is booming; we say hmmm… August 12, 2011 by Super User All the reports that get issued on this space tend to blur together after a while, and the forecasts of growth and $X.X Billion values thrown at the sector just look like abstract numbers. I struggle, particularly, to get excited about forecasts from research companies that would have the most fleeting, drive-by grasp of the …
England’s riots: Using screens to fight the national lootery August 10, 2011 by Super User The riots and looting that have popped up around the UK since the weekend have been fascinating to follow from a safe distance. The acts are maddening, the implications disturbing and the aftermath heartbreaking for merchants and people who’ve seen their communities mindlessly ransacked. It got me thinking about a couple of things as they …
What really influences shoppers? August 9, 2011 by Super User One of the numbers that gets trotted out consistently to make the argument for the impact of in-retail digital is the idea that 70 percent of buying decisions happen once consumers are in the store. If shoppers are right there, and open to influence, the visuals and calls to action of digital can move the …
A closer look at iSign-Pinpoint Digital OOH deal August 4, 2011 by Super User Anyone who has been around Digital OOH sector in Canada for awhile knows the long story of the network in convenience stores operated by Quebec-based Couche-Tard (known as Mac’s stores in English Canada). A deal to put a network in there was off and on, off and on, for what seems like years – the …
Three in five Americans see Digital OOH ads each month: DPAA-backed research August 2, 2011 by Super User New consumer data released Monday by the research firm GfK MRI, from its Survey of the American Consumer, suggests more than three in five Americans reported seeing Digital OOH advertising in a previous 30-day period. Of the 60.7% of U.S. adults (approximately 138.5 million people) who reported having seen digital place-based advertising, says a GfK release, 64.1% expressed …
Guest Post: The Digital Signage Conundrum for the Printing Industry July 16, 2011 by Super UserEditor’s note: This post originally appeared on the blog of the Specialty Graphic Imaging Association. I asked the SGIA if I could run it here, as I think there is an inevitable confluence of the digital signage and printing sectors … as does the organization representing printers. By DAN MARX For the specialty graphics industry, digital …
Follow The Money Dep’t: ZenithOptimedia’s latest global ad spend forecast July 13, 2011 by Super User The latest ad spend forecast by the big agency holding company ZenithOptimedia is full of very large numbers (like $471 billion) and percentage ups and downs, but the headlines are that ad spend is still growing, TV is still #1 by a mile and online is hot. Depending on how you want to look at things, Digital …
iGotcha tees up golf-focused Digital OOH network July 12, 2011 by Super User Several companies have, over the years, had runs at installing Digital OOH ad networks in the high traffic areas of nicer golf courses out there – the theory being the audience skews high on household incomes and luxury tastes, so what a great way to reach them. Not a lot, if any, have thrived as …
Digital billboard energy costs dropping substantially: report July 12, 2011 by Super UserWe have long heard how the costs of big LED billboards have dropped substantially over the past 10 years, and how that is driving the big uptick and switch by outdoor companies to digital from analog. Now there’s engineering evidence that the biggest operating cost – powering all those LEDs – is also dropping substantially. …
