Selling Digital Signage: Part 2 October 15, 2010 by Dave HaynesClick for Part 1 … Guest post Lesson One: Avoid the Technology Trap … Digital Signage is not a technology sale; in fact, in many ways it’s really the farthest thing from it. The Message Vacuum One of the most often mimicked and yet probably least understood phrases in Digital Signage is “Content is King”. …
Selling Digital Signage October 14, 2010 by Dave HaynesGuest post Selling Digital Signage Can Be Difficult … But It Doesn’t Need To Be As Difficult As We’ve Made It Much has been written about digital signage in the trades, industry-sponsored whitepapers and countless blogs. We can rapidly reach information overload when searching for best new hardware technologies, current trends for network and content management …
Digital Signage Expo's Awards Program Now Taking Entries For 2011 October 14, 2010 by Dave HaynesIf you are interested in submitting your work to Digital Signage Expo’s 7th Annual APEX & Content Awards you now have about four weeks to get it all together. The submissions deadline is Friday, Nov. 12, 2010. Submission forms are available at: http://www.digitalsignageexpo.net/DigitalSignageExpo/AwardsDinner.aspx. The APEX Awards categories include: Arts, Entertainment & Recreation; Business, Industry & …
Spectacular projection-map job in Prague October 14, 2010 by raveRe-posted from rAVe This is simply amazing to watch. To celebrate the clock-tower’s 600-year old history, the town of Prague used the actual astrological tower clock at the Old Town Square to project history (THE history of the clock) right there on the face of the tower. Using two 18K projectors seamed together (resolution of …
Putting the farm into digital signage content production October 13, 2010 by Dave HaynesA couple of recent presentations I’ve done talked a little about cloud computing, and I used content rendering farms as a good example of using web-based services to get work done without investing in infrastructure. With one exception, no one I was in front of had ever heard of rendering farms. And I really hadn’t …
Retailers want product lookup and couponing from mobile apps October 12, 2010 by Dave HaynesIf you are trying to get a better sense of what retailers are looking for in technology that will help them out, the research firm Aberdeen Group has some new data that offers clues. The research was focused on mobile retail, but digital signage and mobile done well makes the two mediums playmates. As spotted …
DSE Industry Forum: My thoughts October 11, 2010 by Dave HaynesI have been off the grid for a few days because I was at a resort near San Diego that was the site of Digital Signage Expo’s first Industry Forum. I’ll go into some detail below, but in a word, it was terrific. Exponation, which runs DSE and was trying this format for the first …
Happy Thanksgiving to my fellow Canucks October 11, 2010 by Dave HaynesIf it is difficult today raising your clients or suppliers in Canada today, it is because it is a national holiday. While Thanksgiving is Thursday in late November for Americans, it is the second Monday in October for Canadians. It does not have a place as high in the holiday pecking order as it does …
Toronto's Union Station Lit Up With 3-D Projections October 6, 2010 by Dave HaynesI’m a big fan of projection technology because it has the capability to make a project, well, big. Toronto has an annual contemporary art celebration around the city called Nuit Blanche, and a highlight of the most recent event was an all-night projected installation on the facade of the city’s main rail station. The digital …
Flypaper's digital signage content creation suite adds interactive tools October 6, 2010 by Dave HaynesOne of the companies I made a point seeing at Digital Signage Expo earlier this year was Phoenix-based Flypaper Studio, which has a Flash and motion graphics creation tool that it was just starting to angle into this sector. I’d been watching the company for a while, but this was the first sign of the guys …