Everything old is new again dep’t: Crowd games in cinema December 3, 2011 by Super User MediaPost has a story up about how National CineMedia and the Audience Entertainment Group have launched an interactive gaming element to the pre-movie entertainment content and Digital OOH advertising package. Called AudienceGame, MediaPost reports that the movie audience controls the on-screen action by moving their arms back and forth in unison (or something close to it), …
John Ryan bags 5-yr digital signage deal with global Top 20 bank December 2, 2011 by Super User With Europe and Spain in a bit of a financial pickle, it’s interesting and perhaps telling that a massive Spanish bank is going ahead with a digital screen network across its estate. Madrid-based BBVA, one of the Top 20 retail banks on the planet in terms of scale, has entered into a five-year agreement with …
rAVe: New Planar display tower makes shape the king December 2, 2011 by rave Planar Systems has introduced what it calls the Planar Silhouette , a “video display sculpture” the company publicly spotlighted on Nov. 30 at the Avant Gallery in Miami Beach, Florida, in connection with the weeklong Design Miami art event. The Planar Silhouette display, which towers over 10-feet tall, provides a new solution for architects, designers …
Report: Ronin, marketing partner trying to work NewCo deal? December 2, 2011 by Super User The only investor guys who tend to call me are the ones who want me to come to their free seminar at the local Holiday Inn, so I don’t see a lot of circulars for companies that are on the block. Adrian over at DailyDOOH, the industry’s go-to shit-disturber, gets them slipped his way now …
ABC media sales takes a Taxi TV ride December 1, 2011 by Super User There are vastly differing opinions as to whether Digital OOH should get a slice of the TV spend pie, and as many opinions on whether the medium can be sold like TV. Both will get a test starting next month as the ABC TV network’s national and local ad sales people try including screens in …
United Nations agency worried about digital signage standards. No, really … December 1, 2011 by Super User When I saw a news release from the International Telecommunications Union wringing its hands about the need for interoperability in digital signage, my natural reaction was: “What’s the International Telecommunications Union???” I looked it up in and went a little cross-eyed when I saw the ITU is a United Nations agency, based in Geneva, Switzerland, with …
ADFLOW Health announces massive 4,700-store network November 30, 2011 by Super User ADFLOW Health Networks has done a very nice deal with the Rite Aid retail pharmacy chain to put its biometric screening kiosks – branded as Personal Health Centers – in all US locations. The deal quickly turns ADFLOW’s network into the largest network of its kind, and represents what sounds like a very aggressive push into this sector. …
Cell phone consumer tracking at US malls shut down November 30, 2011 by Super User There was a substantial fuss stirred up last week with word that a couple of shopping malls in the US (the Promenade Temecula in Southern California and Short Pump Town Center in Richmond, VA) were doing a little consumer intelligence using cellphone-tracking technology. That technology just established shopper patterns as people moved around the malls …
Portugal’s Sendae turns transparent LCD into a mirror November 30, 2011 by Super User [vimeo id=”32752656″ width=”600″ height=”350″] The Portuguese startup Sendae has launched what it is calling the world’s first transparent/mirror LCD display. The product combines an optically-coated mirror film with a transparent LCD, the kind that have recently been turning up at trade shows. “Transparent LCDs are the most recent, cool, products in the displays market. We gave it an upgrade, …
Cosmetic surgery network launches in Spain November 30, 2011 by Super User Medical networks are without argument one of the strongest verticals for Digital Out Of Home, but I can’t recall seeing a network that got focused on cosmetic surgery. Until this morning. A Barcelona-based software startup, Beablooo, has worked a deal with the Spanish Society of Medicine and Cosmetic Surgery to launch CosmesisTV. “Beabloo has provided …
