If You’re Hearing Digital Signage Software Pitches, Get A Nerd In The Room October 7, 2016 by Mitch Leathers Guest Post: Luis Villafane, Maler Digital Signage Here’s some very simple, experienced advice for anyone looking at starting a large digital signage network: get a nerd in the room when you’re talking to the people who sell digital signage software. That nerd will filter the bullshit. And trust me, there’s a lot of bullshit to …
Digital Trends Showcase Touts Possibilities For Sensor-Driven Video Walls October 7, 2016 by Super User I’ve been aware of the Digital Trends Showcase that’s been running for a few years now in Toronto, but schedules have never allowed me to go see what it was all about. This year was different, for a couple of reasons: 1 – I wasn’t already set to be somewhere else; 2 – It was in …
Disney Uses AR On Singapore Streetscape To Market Kids’ TV Channel October 4, 2016 by Super User This has been done before, but blending some augmented reality with a live street scene at a transit stop remains a pretty good trick for the right digital OOH campaign. In this case, Disney is using a camera pointed down a road in Singapore to create a window beyond a digital transit poster. When people …
Australia’s Coates Brings Its Digital Signage Offer For QSRs To North American Market October 3, 2016 by Super User It’s a big reach for an Australian company to establish a foothold in North America, particularly in a hyper-crowded market like digital signage. But that’s what a Sydney-based company called Coates is doing, with aims at building up a client list in the QSR business. The company opened its US headquarters last week in Chicago …
Top 10 Digital Signage Sales Pitches To Call B.S. On October 3, 2016 by Mitch Leathers Guest Post: Luis Villafane, Maler Digital Signage Some 16 years spent running corporate networks of all sizes has taught me a few things about content management software and the people behind those products. I’ve learned there’s some good stuff. Not perfect, but good. And I’ve learned there’s a lot of crap. I mean A LOT. …
Everything Not To Do In Digital Signage Design, In One Gloriously Bad Pic September 29, 2016 by Super User I’ve seen worse. But this is pretty bad. If you are reading this and don’t see the problems … Too many zones Fonts are too small to read Busy background White text on white background Duelling visuals Just because the software allows you to do all these things in a layout, doesn’t mean it’s therefore …
Pic: Here’s A Shot Of That Almost-Endless Video Wall At Orlando Airport September 29, 2016 by Super User I wrote yesterday about the 1,500+ foot, one by very many video wall put in at Orlando’s airport, behind the airline counters/ This a pic from one of the vendors as it was going up. Won’t say who just in case that violates some PR agreement. In two words: very nice.
All Digital Signage Player Software Is Not Created Equal September 28, 2016 by Tomer Mann Guest Post: Jeffrey Weitzman, Navori Is all digital signage player software created equal? No. Probably 90% of the digital signage player software options on the market are based on interpreted languages, or web-based technologies. As the name implies, these languages can’t be executed directly and must to go through a software interpreter. This method is …
AT&T’s New San Francisco Flagship Includes Giant “Fluid Art” Digital Bulkhead September 28, 2016 by Super User The new store, at 1 Powell Street, is next to the popular trolley cable car turnaround area. It is AT&T’s largest retail store in the U.S., and will serve as the company’s West Coast flagship. This historic San Francisco building, built in 1908, has been restored back to its original Baroque architectural design. The store design and merchandising elements draft …
Orlando Airport Installing 1,561-foot Continuous Video Wall At Airline Counters September 28, 2016 by Super User Orlando International Airport is in the process of putting in some 700 55-inch ultra-thin-bezel videowall displays in the departures area behind airline counters to create a continuous 1,561-foot digital display wall. The airport authority is putting another 350 in double-sided overhead videowalls intended for wayfinding from the check-in areas to concessions and other services leading to security checkpoints, …
