Sixteen:Nine Podcasts: David Levin, Four Winds Interactive September 28, 2016 by Super User This week I’m speaking with David Levin, the co-founder and a bunch of other titles at Four Winds Interactive, a content management software and services company based in Denver. David and I sat down for a chat last week in the Four Winds’ offices, a day before his company’s second annual Forward conference, which attracts …
Face Pattern Tech Used In Fun Interactive GMC Campaign September 26, 2016 by Super User The whole serve-content-based-on-who/what-is-in-front-of-a-screen thing has never really taken off for the video analytics people, but here’s a fun campaign that does a nice job with the technology. A campaign for a GM vehicle used face pattern detection technology to pick up the gender, facial expression, age and composition of the passing audience and then serve branded content …
Projects: Virtual Coloring Books On Streets Of Sydney And Melbourne September 26, 2016 by Super User If were walking a busy downtown street, would you stop at a digital poster to do some virtual coloring? That was the premise and attraction of a relaunch campaign in Australia last month for a mineral water/juice product that’s part of the Coca-Cola family. The media firm JCDecaux, Ansible, UM, Saatchi & Saatchi NZ and …
Projects: Giant Digital “StoryWall” Fills Suburban LA Cinema September 26, 2016 by Super User Cinema lobbies continue to one of the hotter environments for ambitious, big budget signature displays – with the latest evidence of that a 96-panel “StoryWall” at the ArcLight Cinemas in Sherman Oaks, California. The beast is about 50-feet wide and 15-feet high, and runs a matrix of movie posters or full-wide visuals about a specific …
Projects: Amazing Motion-Sensing LED Lobby In DC September 24, 2016 by Super User One of the speakers at the Four Winds’ conference in Denver Friday morning was referencing content strategy and design, and showed work done at the Terrell Place building in Washington, DC. Kind of amazing work. The building, actually six conjoined buildings, got a lobby refresh that turned the street-facing walls and elevator lobby into a …
Projects: Wells Fargo’s Ambient LED Columns In Denver September 24, 2016 by Super User I had a chance to nip into the Wells Fargo bank tower in downtown Denver this afternoon before heading to the airport for the (seriously, repeatedly delayed … yippee) flight back to my socialist paradise. If you recall, this is the big set of LED strips – done a bit like picket fence boards – that …
Digital Signage’s Big Boys Creating Some Separation From Pack Through Facilities September 22, 2016 by Super User There are some tangible indications out there that some separation is starting to show between digital signage software and services companies that intend to play in the big leagues, and medium to small companies with more modest aspirations. This summer there was news of Stratacache buying Scala, but also buying a massive distribution centre and …
The Near-Future Of Digital Billboards And Posters Is Programmatic September 21, 2016 by Emily Carroll Guest Post: Brett Farley, NanoLumens Out Of Home (OOH) advertising has exploded with the implementation of digital technology, with nearly 62% of all OOH advertising now done using digitally-enabled displays. In 2010, digital content delivery made up just 9% of total OOH revenue. Companies are now switching out older static networks with digital media because the content can be …
Sixteen:Nine Podcasts: Ken Sahlin, DOmedia September 21, 2016 by Super User This week, it’s all about advertising. I’m talking to Ken Sahlin, the CEO of DOmedia, a Columbus, Ohio company that’s in the business of putting together media buyers and sellers using software. Ken talks about how the company has developed a set of cloud-based applications that make media planners aware of out of home media they …
3+ Options For Using WordPress As A Digital Signage Platform September 19, 2016 by Super User If you run a website or blog, there’s a pretty good chance you have some exposure to WordPress, the open source online publishing platform used by 60 million-plus of companies, organizations and individuals. This site runs on WordPress, for example. It’s a powerful tool with a vast developer community that feeds into it, developing templates …
