Getting Set For NRF 2017 January 13, 2017 by Dave Haynes The National Retail Federation’s big annual trade show starts up on Sunday in New York, and I was very happy to learn it should be mid 40sF and sunny when I get in. I have been at that show other Januarys when the winter wind coming off the Hudson chilled anyone to the bone. NRF …
6 Ways To Get People Looking At Your Digital Signs. January 13, 2017 by Kenneth Brinkmann Guest Post: Debbie DeWitt, Visix You’ve spent untold resources – both time and money – getting your digital signage system up and running. But is it working? Do people look at your screens? One way to tell is with good ROI measurements in place. But there are a few surefire ways to attract and engage …
Legal Marijuana Boom An Opportunity For Digital Signage Firm, But Won’t Be Easy January 12, 2017 by Dave Haynes A few digital signage companies I know have been taking a look at the rapidly rising number of U.S. states that are now allowing the open sale of recreational and/or medical marijuana, and thinking this was a still early stage business vertical they could tap into. These shops and dispensaries have a lot of varied …
Reflect Hires Major Client As New CEO January 10, 2017 by Dave Haynes In an interesting, slightly odd twist, Dallas-based solutions provider/softwareco Reflect has appointed the guy at the center of one of the company’s higher profile projects as its new CEO. Lee Summers started with Reflect last month, having come over from Nebraska Furniture Mart, where he was Manager for Marketing/Technology and responsible for choosing Reflect’s in-store digital media …
How Advertising Will Evolve With Smart And Connected Cities January 10, 2017 by authortest Guest Post: Kenneth Brinkmann, Posterscope USA The rise of connected cities provides three major opportunities for the OOH industry. First, our industry will have much greater access to more accurate real-time location data thanks to connectivity of all objects. If we look ahead into 2020, Gartner estimates that 25 billion objects will be connected to the …
Start-up Wants To Replace Stamped Metal License Plates With Smart Digital Displays January 9, 2017 by Dave Haynes A San Francisco-based company is showing an interactive digital license plate debuts today at the North American International Auto Show, which opened this week in Detroit. The rPlate is touted as the first upgrade in 125 years on license plates – a multi-functional display that can do things like DMV registration automation, hyper-local messaging, telematics and vehicle …
STRATACACHE Acquires Another Rival CMS Firm, Real Digital Media January 9, 2017 by Dave Haynes Chris Riegel is continuing to buy up competitors in the digital signage software space, with news bright and early this morning that his Dayton, OH-based company STRATACACHE has acquired Sarasota, FL-based Real Digital Media. Both are content management software firms with similar products – though Stratacache has a much bigger headcount and sells much more …
Panasonic, IBM Team On Watson-Driven Smart Mirror For Hotels January 8, 2017 by Dave Haynes Panasonic and IBM were showing a smart mirror/digital concierge last week during CES, at an offsite demo area run by IBM. The Panasonic Digital Concierge uses the IBM Watson artificial intelligence platform as part of a digital envisioned as being installed in the rooms of, let’s assume, higher-end hotels. The idea is that a guest …
Intel Unveils Compute Card & Five New NUCs At CES January 7, 2017 by Dave Haynes A little lost in the blizzard of gadget announcements coming out CES in Las Vegas this week was word from Intel of a new family of NUC computers and a new credit-card sized computer moduls that could very conceivably plug into a flat panel display to use in digital signage. Intel was showing the propeller-head …
Enplug Partners To Build Mobile Social Gaming Into Digital Signage Platform January 5, 2017 by Dave Haynes A couple of LA companies have put together a partnership that would see mobile social gaming integrated with a digital signage platform’s offer. The deal gives clients running on Enplug’s cloud-based network the ability to participate in multiplayer tournaments with other gamers in public locations like restaurants, bars, gyms, retail stores, cafes, shopping malls, and …
