Global Flat Panel Sales Headed For Big Dip: IHS Markit Research November 22, 2018 by Dave Haynes The flat panel display equipment market is forecasted to be heading into a rough patch, as manufacturers wait for demand to catch up with supply. Market research firm IHS Markit says flat panel display sales are expected to fall from $20.2 billion in 2017 to $14.0 billion in 2020, declining at a compound annual rate of …
TeamViewer Device Management Software Added To BenQ’s Smart Displays November 22, 2018 by Dave Haynes Device management is pretty essential for digital signage networks of any scale – especially those with multiple, dispersed locations. It’s one thing to walk into an on-premise server closet and reboot a PC or router, but can be quite another to make that happen at a location in another state or country. Many SMS platforms …
Scott Kolber Of Roadify On Organizing Transit Data For The Masses November 21, 2018 by Dave Haynes Mass transport data is some of the stickiest content out there for digital signage screens. It’s information people tend to want and need, and they’ll habitually look at screens to get it. Tapping into the open data from one transport authority, to show it on screens, is relatively easy. It gets more complicated when you …
Interactive Zone Lets Fans Photobomb Favorite NHL Players November 19, 2018 by Dave Haynes The NHL’s Philadelphia Flyers pro hockey team has established a Family Fun Zone in its home arena, the Wells Fargo Center, that’s largely built around interactive technology. The team worked with Philly-based MVP Interactive on four different fan experiences – including a couple of augmented reality photo set-ups. I’m partial to the one that enables people …
Nike Opens Screen-Filled, Frictionless Shopping Flagship In NYC November 19, 2018 by Dave Haynes Nike late last week opened the doors to what it calls “House of Innovation 000” – a new six-level flagship store at 650 Fifth Avenue in New York that is built around making shopping largely frictionless, and uses a lot of screens. The 68,000 square foot store includes a center-hung, multi-level not-sure-what-I’d-call-it multi-sensory tower structure …
BrightSign Partners With BlueFox On WiFi-Sensing Retail Analytics November 16, 2018 by Dave Haynes BrightSign is the latest digital signage-focused company to build analytics into its offer, though it is via partnership and done a little differently than some other companies in the ecosystem. The Silicon Valley-based Roku spinoff BrightSign has integrated BlueFox’s WiFi sniffing technology into its range of digital signage media players. The pitch for what’s touted as …
Mall Research Suggests Targeted Digital OOH Ads Can Drive Double-Digit Store Sales November 15, 2018 by Dave Haynes Here is a too-rare example of a brand or brands actually sharing field research data based on the cause and effect of Digital OOH mall advertising on sales. The brand ventures wing of the big shopping mall concern Unibail-Rodamco-Westfield (URW) did a pilot program this fall with the French analytics firm Quividi to test assumptions that …
Delivery Service Hyper-Targets Hungry Office Workers In LinkNYC Campaign November 14, 2018 by Dave Haynes This is simple example of geo-targeting for a Digital OOH ad campaign – with contextual spots for the food delivery service delivery.com zeroed down to the neighborhood and time of day. The hyperlocal campaign is running on Intersection’s LinkNYC network, which is big 55-inch back-to-back screens on monolithic sidewalk fixtures. The targeting tactics are based …
Intel Adds More Data, Capabilities To Its Real Sense Depth-Sensing Cameras November 14, 2018 by Dave Haynes Stressing that I have only a fleeting command of the technical details of this, it is nonetheless interesting and useful to point out to solutions providers and experiential designers that Intel’s camera for tracking things like gestures just got better. The Intel RealSense Depth Camera D435i has “a new inertial measurement unit that enables developers …
Anti-Racism Center Uses AR, Contactless Payments To Raise Funds Off Sidewalk DOOH Screens November 14, 2018 by Dave Haynes This is an interesting mash-up of augmented reality, sensors, contactless payment tech and digital OOH displays executed by JCDecaux in Norway, for the Norwegian Centre Against Racism In Lillestrøm. The fundraising campaign shows a bunch of white power thugs, on a street furniture screen, approaching people and chanting their nasty bile. That stops and they …
