4 Reasons Why Retail Should Adopt Omni-Channel Digital Signage June 14, 2016 by Sean Levy Guest Post: Irfan Khan, Skykit Some buzzwords and buzzphrases are just inherently bad. My favorites include “boil the ocean,” “sync,” and “edgy.” Tip: avoid the word edgy unless you’re talking about knives. A bad buzzword is one that doesn’t add something to the conversation, and isn’t a concrete concept that can be capitalized on. Omni-channel is …
Projects: Lithuania’s Teo Networks Its Instore Marketing Efforts June 13, 2016 by Dave Haynes Lithuania’s leading telco and home entertainment services provider Teo has kitted out stores with single displays and clusters in push to enhance customer services. The set-up is running in shopping malls in that country’s three largest cities, with the tech put in by solutions provider Hansab, running Signagelive on Samsung displays. The company, says a press release, …
Projects: White Label QSR Uses Digital Signage To Change Brand And Offers On Demand June 3, 2016 by Dave Haynes Here’s an interesting take on using digital signage in the restaurant business – make the displays the dominant visual marketing element, and change the restaurant brand, menu and operator on demand. That’s what the specialist agency Beaver Group has developed for London Excel, an exhibition and conference center in London, UK. They have kitted out …
Projects: Hyundai’s Kuwait Flagship Drives Big Video Walls May 30, 2016 by Dave Haynes This is the showroom at Hyundai’s flagship store in Kuwait, using a set of thin-bezel Sharp displays. There are two of these video walls in the showroom. The project was put together by Dubai-based 2point0 Concepts and a sister company, Kuwait-based DeLite Engineering. The screens are powered by 2point0’s own CMS, iSignage.
Projects: Apple Includes 6K Wall In New San Francisco Flagship May 20, 2016 by Dave Haynes Here’s a look at the new Apple flagship store in San Francisco, which appears to continue a trend toward using big digital visuals as part of the minimalist design aesthetic. The store officially opens tomorrow in Union Square. The place has 42-foot tall (yup) sliding doors at the entry, and a very large 6K video …
IoT And Digital Signage: The Invisible Elephant In The Room – Part 2 May 17, 2016 by Sue MacCutcheon Guest Post: Tim Strähle, Adversign Media This is part 2 of a three-part series about retail detail signage and the Internet of Things. It’s based on excerpts from a broader white paper by the digital signage CMS firm Adversign Media, which markets Viewneo. It is available here. What happens when IoT meets digital signage? The current state of …
IoT And Digital Signage: The Invisible Elephant In The Room – Part 1 May 16, 2016 by Sue MacCutcheon Guest Post: Tim Strähle, Adversign Media This is part 1 of a three-part series about retail detail signage and the Internet of Things. It’s based on excerpts from a broader white paper by the digital signage CMS firm Adversign Media, which markets Viewneo. It is available here. We’re now in a world in which technology, consumption habits and the …
Focused On Retail Digital Signage? Read This, Pour Stiff Drink May 14, 2016 by Dave Haynes If one of your key verticals for digital signage hardware, software or services is retail, you already know the sales cycle is long and that it can be very hard to get prospective customers to take that last step and cut purchase orders. You’ll also have a sense many bricks and mortar retailers are struggling. …
Ontario Tears Down Its Beer Wall, Goes Interactive May 12, 2016 by Dave Haynes American friends who’ve come up to Toronto for a visit or on business have tended to marvel at the sight of big buildings along major roadways that say simply: BEER STORE. They are Ontario government-regulated stores that only sell beer, and many of them are set up like small warehouses, with a front order desk …
Projects: UK Burger Chain’s Switch To Digital Menus Sees 50% Sales Boost May 10, 2016 by Dave Haynes It’s one location, so keep that top of mind, but word that cutting over menu boards at a UK burger stand from static to digital menu boards jumped sales by 50% is nonetheless interesting. The small hand-crafted burger chain, Prime Burger, cut over its three locations to digital, working with Eclipse Digital Media and using Samsung’s …
