The Internet Of Everything Is Coming To A Bank Near You March 20, 2014 by MarkJanke Guest Post: Tom Pritzker, John Ryan Flashy new smartphones and wearable devices may have got much of the trade press buzz, but the real story coming out of the recent Mobile World Congress in Barcelona is the technology inside all those devices, and the implications for marketers. The microprocessors and tiny graphics chips driving the latest …
Video You Can Shop While You Watch March 12, 2014 by Super User Mine All Mine on Nowness.com It will shock most readers, but in truth I am not all that well versed in contemporary dance or fashion. But I nonetheless watched this video because of the built-in capability: it’s shoppable. The online culture site Nowness has started running videos that blend content and commerce. As Luxury Daily …
Thirdshelf Store Demo Shows How BLE Can Work With Mobile, Store Displays March 10, 2014 by Super User One of the busiest spots at last week’s DX3 digital media show in Toronto was a faux retail store pulled together by Montreal’s Thirdshelf and a series of partners like Armodilo. Instead of a simple booth and product demos, they built what felt much more like a store – helped along in that the “store” …
New Tech: How In-Store WiFi Can Drive Shopper Insights March 6, 2014 by Super User I spent the last couple of days wandering the aisles of a digital tech trade show in Toronto called DX3 Canada. From the context of digital signage, I couldn’t make any sound argument that buyers of that tech needed to be there. Despite what the pic suggests, it was BUSY (think this was taken pre …
Projects: Oscars Red Carpet Stretches All The Way To US Malls March 6, 2014 by Super User Screenfeed has long been known for curating and very nicely presenting news, data, images and video in automated feeds for digital signage networks, but it added an interesting new wrinkle the other night when it live-streamed video from the Academy Awards red carpet last Sunday. The live stream took over large digital screens placed in several …
Projects: Transparent Fridge Display Beckons Quebecois Beer Lovers February 25, 2014 by Super User I like the notion of transparent LCDs for product promotion in stores, but have not seen many examples off trade show floors, so it’s great to see a modest rollout of these with a major brand. Molson Coors Brewing is working with Montreal-based Groupe VIVA to put transparent beer fridges in a series of Quebec c-stores …
Projects: Adidas Gets Experiential With New HomeCourt Concept Stores February 25, 2014 by Super User The German athletic brand adidas has opened the doors of its new HomeCourt retail concept store in Beijing, with plans to open a couple dozen of them around the world this year. “Our new retail concept HomeCourt offers a consumer experience unlike any that adidas fans have enjoyed before. We have created a store where …
Projects: 800 Screens, 220 Content Channels, One SportChek Flagship Store February 6, 2014 by Super User The Canadian sporting goods retailer Sport Chek has opened an 80,000 sq. ft. store in the monster West Edmonton Mall in Edmonton, Alberta that has a somewhat staggering 250 PCs driving 470 screens, plus a bunch of tablets and projections. The store has: 800 screens populated by 220 channels that display product images and deals, store-wide …
No More Crickets: Intel Starts Talking Digital Signage After Long Silence January 14, 2014 by Super User It has been more than half a year since Intel announced it was making the curious move of getting into the digital signage content management system, a field already as crowded as the line-up outside a Walmart on Black Friday. Then the cricket sounds started. And persisted. For the better part of seven months. I …
Tim Horton’s Rolling Out Dining Area Network January 10, 2014 by Super User The ubiquitous Canadian coffee chain Tim Hortons is adding an in-store TV channel, layering that on top of the pioneering digital menu board network (they were doing digital menu boards years ahead of most QSR). TimsTV will start rolling out in stores next month, on the heels of a 50-store pilot run last year in …
