How To Draw The Wrong Kind Of Attention On A High Street October 25, 2014 by Super User A London real estate agency found out the hard way why running plain old TV in a high street window is a bad idea, after a prankster used a universal remote to change the station from 24-hours news to porn. The Notting Hill office of Faron Sutaria, reports the Daily Mail, had its sidewalk-facing TV …
Projects: Calvin Klein Interactive Denim Shopping Assistant October 15, 2014 by Super User NYC-based Creative Realities, has deployed what has been dubbed a Calvin Klein Interactive Denim Shopping Assistant touch screen set-up at Macy’s Herald Square store in New York, with plans to put it in another 18 stores. Calvin Klein, says a news release, is employing interactive touch display and sales assistance applications developed by Creative Realities to support …
Beacons Driving Fitting Room Traffic In American Eagles October 15, 2014 by Super User The Washington Post has a piece up about how BLE beacons are influencing shoppers in American Eagle Outfitters stores in the US, with foot traffic into the fitting rooms jumping when beacons were used. The retailer is working with mobile app co Shopkick in 100 of its stores, using beacons to incent people to head …
Retail Tech 14: Retailer Perceptions Of Mobile Use, And Reality, Quite Different October 8, 2014 by Super User I zipped around the outer fringe of Toronto this morning to get up near the airport in a timely way and catch the half-day Retail Tech Conference, which attracted an impressively well-stocked room full of retailers and agency people. The event also had a healthy bunch of speakers, including folks from SapientNitro and from Google. All …
Macy’s Testing Interactive POP, Digital Look Books October 7, 2014 by Super User The Cincinnati Enquirer has a story up online about how the US department store chain Macy’s is testing a couple of touchscreen-driven technologies aimed at Millennial shoppers. Cincinnati appears to be a test market for the tech, with New Jersey and Atlanta as follow-on test markets. The company is using what it calls touchscreen point …
Swedish Firm Puts Messaging At The Point Of Pay September 11, 2014 by Super User A Swedish company has launched a quasi-digital sign product that puts an e-ink screen into the top of one of those divider bars people use to separate purchases in checkout lanes at groceries. Motion Display’s “Motion e-bar” will be used initially in selected Swedish ICA stores. “Customers we discussed with spontaneously say they can’t imagine …
San Diego Start-up Hopes Retailers, Brands LUV ADs September 10, 2014 by Super User An ad services start-up operating out of the San Diego area has started a new service called LUV ADs, which uses RFID-embedded loyalty cards and readers paired with screens to deliver contextual, customized ad messaging to consumers. The pitch is that ads can be targeted down to customer profiles, based on loyalty data, and generate …
Projects: Back To School LED Towers At NYC UNIQLO August 27, 2014 by Super User UNIQLO’s NYC 34th St. flagship store is a place I often reference as a great example of retail digital signage – not because of big Wow, money didn’t matter. screens everywhere stuff. I like it because the signage is built-in and ever-present, but understated. The Japanese apparel retailer added some additional screens for the big money …
Projects: Tim Hortons Concept Store Includes Tabletop Interactive August 15, 2014 by Super User Here’s a video from a trade show last month in which the iconic Canadian coffee chain – which sells 8 of every 10 cups of coffee up here – showed what a store “could” look like one day. Too much white plastic for me, but I did like the stab at tabletop interactive ordering stations. …
DSrupted: “Growth Hacking” Retail With Beacon Technology July 29, 2014 by Charles Regula Guest Post: Doug Thompson, Dot 3 Retail is the New Digital Battleground Physical world retailers will need to adopt the growth hacking strategies of their digital cousins if they’re going to survive. To some, growth hacking might just be a fancy name for online marketing. But at its core it represents the idea that marketing, …
