Projects: Tesco Responds To Disappointed Tweet With Giant Wall Of Christmas November 21, 2014 by Super User The London-based experiential design studio Immersive did a pretty spectacular Christmas promotion for grocer giant Tesco in the northern England town of Wigan, responding a tweet about a missing Christmas element on the local store by installing some 500 sq metres of panels holding more than 8 million LED lights. The stunt was for A …
Free Video Ad For Smartphone Sellers November 21, 2014 by Super User This DIY video spot just went up on Spotomate and is free through US Thanksgiving Day, and $75 after that. This one is what I would call digital signage-optimized, in that it does not have audio, big, bold fonts, an uncluttered design and builds in the important bits like logos and room for a strong …
How Adspace Shazams, With Help From Mood November 18, 2014 by Super User I was intrigued by the Adspace announcement Monday regarding its partnering with sound recognition app company Shazam to create a new type of engaged digital OOH advertising in US shopping malls. I think of people firing up Shazam when they want to do a little Name That Tune or Name That Band. But not so …
Photon Plans To Aim Its Marketing App Torpedoes At In-Store Digital November 17, 2014 by Super User If you read a post in TechCrunch this weekend, you’d see a fairly breathless piece about Photon Interactive, an Indian software company that has teamed up with Panasonic to amp up retail digital signage. The goal is to combine Photon’s software with Panasonic displays, reads the post, so that those displays will know more about the …
Interactive Video Has Possibilities On Retail Floor November 14, 2014 by Super User In the ever-blurring lines of digital marketing and in-store digital marketing, I could see how the sort of click code shown here as an interactive video would work very nice on the right shop floor. This is actress Anna Kendrick goofing around in an extended length promo video for designer Kate Spade. The slick thing here …
How Walmart Serves In-Store Ads Based On Data October 29, 2014 by Super User The truly smart people in this business tend to “get” the power and importance of live and aggregated data to not only get fresh information on the screens, but to also shape scheduling based on what the data is telling the platform. As you might expect, Walmart is pretty spanking good at that stuff. There’s …
Projects: Pilot Confirms Screens Boost Sales At Outlet Retailer Last Call October 29, 2014 by Super User Here’s one of those still fairly rare instances of a retailer sharing some of the data from an in-store digital test. Fashion retailer Last Call, the outlet for Neiman Marcus, did a test with software vendor Scala at one of its stores to collect and track incoming sales impacts. The installed screen network involved three sets …
Lowes Testing Robot Store Associate: Goofy, But Then Again … October 28, 2014 by Super User Lowes Innovation Labs is testing and planning to deploy in a Silicon Valley store, not a big-ass Lowes but a smaller chain it also owns, a roaming robot that will answer questions and lead you to the particular fastener, tool or whatever you are looking for. This thing looks like a Jetsons robot and moves …
Projects: Whole Foods Turns On Tech In New Atlanta-Area Flagship October 28, 2014 by Super User Whole Foods opened a new flagship store a couple of weeks ago in Alpharetta, Georgia (suburban Atlanta) that includes a couple of interactive digital elements new to the grocer, developed by Portland’s Second Story agency. One is what looks to be a simply presented but clever Instagram wall showing images based on images from local …
Projects: Breeze Center Mall In Taipei October 27, 2014 by Super User One of the things that I found out about tech companies in Taiwan, while there, is that they can get a lot more involved in projects than they might in other parts of the world. VIA Technologies, much more known for CPUs and boards and small PCs, worked with the owners of a fashion district …
