NRF: Is Memomi’s Digital Mirror The Fairest Of Them All January 13, 2015 by Super User I missed this in the two days I spent wandering the aisles of NRF, which is a shame because I’m intrigued by how it works. It’s billed as the world’s first digital mirror, which is a bit of a reach given eBay and The Big Space both have digital mirror things (admitted doing different stuff) …
Digital Signage As Crowd Control? December 31, 2014 by Super User I’ve spent lots of time meeting with shopping mall operators talking about the wide variety of uses for digital signage around their facilities, but I never thought of crowd disbursement as one of them. This is what was on the screen at the Mall of America, in Minneapolis-St. Paul, at the height of a protest …
Projects: Beverly Hills Porsche Dealer Gets Social In Showroom December 18, 2014 by Super User LA-based Enplug – which runs screens solutions built around social media – put together a program earlier this year for Beverly Hills Porsche, which was looking for a way to better engage with its customers on social media, from inside the showroom. They’d been using print, and not surprisingly finding it wasn’t working so hot. …
Projects: PARCO’s Fukuoka Store Builds Screens Into Design December 17, 2014 by Super User PARCO is a Japanese department store group that is part retailer, part landlord – blending its own store space with that of independent retailers. The newest PARCO opened a few weeks ago in Fukuoka with 27 screens – providing shoppers with promotions, wayfinding and up to date information. That information is updated dynamically from external data sources via …
Projects: New Sports Experts Store Goes Big On Video December 10, 2014 by Super User Sports Experts is a mid-sized sporting goods chain with 71 stores throughout Canada, including a new one in Ottawa (Bayshore Shopping Centre) that makes big use of in-store digital. Montreal-area solutions provider Groupe Viva put together a digital program for the store that includes: a six-screen digital mosaic window to capture the attention of passersby; large-format portrait …
Projects: Nike Flagship Store, Gang-nam, Seoul December 4, 2014 by Super User Nike almost always does a nice job with its use of in-store digital, and there were some things in the apparel giant’s flagship store on the Gang-nam shopping street in Seoul that I’ve not seen before and liked. They used transparent displays at least three different ways – one in particular in a subtle, intriguing …
Projects: Holt Renfrew At Toronto Yorkdale November 28, 2014 by Super User Yorkdale is by most measures Canada’s premium shopping mall – the place where most luxury retailers establish their first flagship store in the country and where established retailers put in a lot of money to draw in crowds. Holt Renfrew equates kinda sorta to a Neiman Marcus store in the US – a decades-old luxury …
Projects: Nordstrom, eBay Testing Interactive Dressing Room Mirrors November 26, 2014 by Super User Retailer Nordstrom is working with eBay on interactive dressing room mirrors that let shoppers see how they look in real clothes, but then let them look up details or alternatives, and get someone to bring in a larger or smaller size of what’s being tried on. It’s a test starting next week in a Nordstrom in Seattle …
US FDA Issues Calorie Count Rules: What That Means For Digital Menu Vendors November 25, 2014 by Super User After years of making noises about it, and lots of uncertainty about go or no go, the U.S. Food and Drug Administration has today finalized two rules requiring that calorie information be listed on menus and menu boards in chain restaurants, similar retail food establishments and vending machines. The rules apply to sites with 20 …
Projects: Virtual Santa HQ At US Malls November 24, 2014 by Super User The days of it just being enough to park your kid on Santa’s lap and maybe pay for a pic appear to be fading as shopping malls in the U.S. – and no doubt elsewhere – are layering in technology to make the thing both experiential and branded. With it being sooo much easier to …
