Menu Board Hack – Using Extending Mounts To Compensate For Bad Design April 9, 2018 by Super User Spotted by a regular reader at a food stand in T2 at SFO airport – QSR menu screens with mounts that pull the screen out from the wall recesses when they need to be serviced … except they just left them out. Doesn’t look good, with cables hanging down, tilted screens and so on. And …
Projects: Century-old Garden Center Group Takes (Some Of) Its Messaging Digital April 5, 2018 by Super User This is a straightforward menuboard and messaging boards set-up at Notcutts Garden Centres Ltd – which has 18 individual garden centres across England and has been doing this sort of thing for more than a century. The family-owned company cut over from pure print and some tablet-sized displays manually updated by thumb drive. The company did …
Grocery Digital OOH Network Has 1,000-Plus Screens Up At Checkouts, With Plans For As Many As 25,000 March 26, 2018 by Super User Denver-based Ping HD has done a potentially lucrative deal to be the CMS under the hood for an ambitious digital OOH network going into U.S. supermarkets – primarily at the checkout lanes. Adcorp Media Group is putting 10 to 12 32-inch Samsung System on Chip (SoC) displays in stores, with roughly 100 already up and …
16:9 Projects Podcast: A 16K LED Ceiling On Chicago’s Magnificent Mile March 23, 2018 by Super User While shopping at Chicago’s Magnificent Mile mall patrons can look to the ceiling and see a 190 foot long canopy of trees. Or, if they look at another moment, they may see a kaleidoscope of colours or a flock of local birds. That’s because the skylight is actually a high definition LED canvas with content …
16:9 Podcasts: Bruce Van Zyl Of Sellr, On Moving The Sales Needle With BevTV In-Store Digital March 21, 2018 by Super User Booze is a complicated thing to buy. All the product categories look pretty much the same, so people revert to price, top of mind awareness or labels and names that catch their eye. One of the ways to improve that situation is by putting digital right into the aisles of liquor stores, where people poke …
16:9 Podcasts: Guy Tonti Of Unified Brand Talks Auto Dealers, Neighborhood Networks And Winning On Jeopardy March 14, 2018 by Super User Auto dealerships have always been an environment well suited to digital signage. There are a lot of things to talk about and sell, and a lot of interest and buying comes down to things like the visual and emotional appeal of the vehicles. Guy Tonti’s company, Unified Brand, spends a lot of its time working …
DSE 2018 Booth Previews – Sophatar March 8, 2018 by Super User Sophatar Inc. – Booth 1954 Why do people going to DSE need to put your company on their Must See list of booths? Automated contextual digital signage to increase shopper basket size for retail. What’s your big marketing message to attendees, and what’s it all about? Dynamic digital signage on any media player, no playlist …
Technology Is The Key To Truly Seamless, Frictionless Shopping March 5, 2018 by Lillyan Wamaitha Guest Post: Dina Townsend, RMG Networks In retail, it’s important to create a smooth shopping experience for the consumer who may well see shopping as a way to escape whatever stresses and hassles they’re experiencing in their daily life. Or, alternatively, dread the prospect of trawling around shops and appreciate anything that makes it an …
DSE 2018 Booth Previews: Glass Media March 2, 2018 by Super User Glass-Media – Booth 1936 Why do people going to DSE need to put your company on their Must See list of booths? We’ve announced several leading-edge, projection-based in-store and storefront point-of-presence solutions that are already helping brands with physical footprints increase foot traffic, build brand awareness, and drive offline-online conversion. What’s your big marketing message …
Retail AR App Has Wine Bottles Talking To You March 1, 2018 by Super User This is a really interesting use of augmented reality in a retail setting – wine bottles that talk to you and relate a story about the brand. In this case, it is for the Aussie wine brand 19 Crimes (hmmm, pretty sure I have a bottle of that aging downstairs). Point app-enabled smartphone screen at …
