Huge Irregular-Shaped LED Wall Plays With Physical Layout Of Intersport Flagship Store December 19, 2019 by Dave Haynes It’s been impressive to see how many retailers are putting LED in as signature visuals in flagship stores, but just about every one of them has been a wall-filling landscape or portrait rectangle. So it’s nice to see this project for athletic retailer Intersport store in Graz, Austria, which has an irregular, skewed shape that …
New Tech Out Of Portugal Bridges Physical Coffee Table Books With Screens December 17, 2019 by Dave Haynes There has been lots of talk through the years about how digital signage could be effectively bridged with smartphones, but I’ve seen very little exploration about bridging screens with printed material. A Portuguese start-up is marketing a smart catalogue that pairs a printed book with screens, changing on-screen material as a user flips pages in …
Twin Giant LED Rings Are Centerpieces Of Chase Flagship On NYC’s Madison Avenue December 17, 2019 by Dave Haynes I was in NYC for a couple of days late last week, and on Friday had a big walk around to check out some installations I’d previously only seen in text and photos. A big target visit was the new Chase flagship branch at 390 Madison Avenue, which has a custom LED system designed and integrated …
Has The NYC Nike House Of Innovation Done A Tech Reset After Only A Year? December 17, 2019 by Dave Haynes Back in January, when I was in NYC for the NRF retail tech show, I went with a friend to the Nike House Of Innovation store on Fifth Avenue. It was very whiz-bangy in terms of lots of screens, off the wall content and a giant sonic tower thingie … which did, ummm, something. I …
Psycho Bunny Makes Screens Centerpieces Of Its Bricks And Mortar Stores December 11, 2019 by Dave Haynes It is hard to not be drawn, oddly, to a retailer that comes up with the moniker Psycho Bunny. The sports apparel brand has a handful of bricks and mortar stores in high profile locations, and has made large digital signage displays a key element in the shops. Working with AEdifica, an architecture and design …
Giant LED Facade Frames Entry To New Louis Vuitton Airport Store December 9, 2019 by Dave Haynes This is a digital facade that attracts and greets shoppers at a new Louis Vuitton store in a terminal at De Gaulle Airport in Paris. The direct view LED cabinets frame a large entryway and sit below the store header and logo. The shop opened in November at Terminal 2AC. I couldn’t embed a video, …
UK Dep’t Store Puts Its Window Digital On Sliders December 9, 2019 by Dave Haynes This is one of those “Hmmm …” things – a kind of interesting mash-up of direct view LED panels on motorized tracks, shifting in a UK shop window. It is in Manchester, in the window of a Marks and Spencer department store (which, for people in the US or Canada, is a bit like a …
Duty Free At Istanbul’s New Airport Features Some 1,000 Sq. Meters Of LED Display December 3, 2019 by Dave Haynes Istanbul’s new airport – which when fully built out is expected to be the world’s busiest – already has the biggest duty free store, fronted by a giant LED media facade. The Unifree Duty Free zone in the airport is the size of nine soccer fields, with 53,000 square meters of perfumes, watches, scarves, chocolates …
AI-driven Audience Measurement Shows Targeted DOOH Ads Up Viewers By 65% November 26, 2019 by Dave Haynes The French computer vision firm Quividi has released results of a methodical research test in Australian shopping malls that showed using real-time pattern detection to match ad content to viewers had distinctly positive impacts. A digital out of home campaign on a digital poster network in Westfield-owned shopping malls, for the wireless carrier Optus, tailored …
Intuiface Mashes Up Interactive Signage Software With Retail Gadget Maker November 21, 2019 by Dave Haynes French interactive software and solutions firm Intuiface has worked out an interesting integration with a Dutch technology company, Nexmosphere, that makes sensors and actuators used for things like one-to-one retail merchandising and marketing. Nexmosphere gadgets range buttons, RFID readers, gender identification cameras, and proximity sensors to LED light strips and audio players. Intuiface’s elevator pitch …
