Vistar Media Debuts Global DooH Creative Strategy Certification November 25, 2025 by John Berkovich Vistar Media has expanded its education platform with a new certification that teaches marketers how to build more effective creative for digital out-of-home campaigns. The program, Accelerate: Strategic Creative in Digital Out-of-Home (DooH), is now available through Vistar Academy across the U.S., Canada, EMEA, and APAC. The New York–based company, now part of T-Mobile Advertising …
Manchester Screen Unveils UK’s Largest Hybrid Billboard November 24, 2025 by John Berkovich Manchester’s largest outdoor screen has re-launched as a hybrid fromat. The landmark OoH site, called “The Manchester Screen,” was already known for its 306-square-meter (3,294-square-feet) LED display. Now, it can now be paired with an 834-square-meter (8,977-square-feet) vinyl wrap, creating more than 1,140 square meters of continuous advertising space. The enlarged format marks a significant …
Clear Channel Extends MWAA Partnership, Plans Major Digital Upgrades at DC Airports November 21, 2025 by John Berkovich Clear Channel Outdoor has renewed its partnership with the Metropolitan Washington Airports Authority, securing a new 10-year deal to continue managing advertising at Washington Reagan National and Washington Dulles International as both airports accelerate their digital transformation. The contract, which begins March 1, 2026 and includes a five-year renewal option, follows a competitive process and …
Grocery TV Expands U.S. In-Store Network as Retail Media Demand Accelerates November 21, 2025 by John Berkovich Grocery TV continues to broaden its footprint across the United States, operating an in-store retail media network that now spans a wide range of supermarket chains. The Austin-based company – which positions its platform as a retail-media-specific CMS with optional programmatic connectivity – offers screens placed at high-visibility touchpoints within grocery environments, giving brands access …
Nowsignage Completes Global Digital Menu Rollout for Little Caesars November 21, 2025 by John Berkovich Nowsignage has wrapped a major global deployment for Little Caesars, rolling out cloud-managed digital menu boards across thousands of restaurants in around six months. The UK-based CMS provider replaced a manual, location-by-location workflow with a fully centralized system now running in 16 countries. The custom setup includes a menu board application built into the Nowsignage …
Netflix Opens First Permanent ‘Netflix House’ in Philadelphia, Expanding Its Immersive Retail Strategy November 20, 2025 by John Berkovich Netflix has officially opened its first permanent Netflix House in Philadelphia, USA, marking the company’s largest and most ambitious real-world fan attraction to date. The 100,000-square-foot (approximately 9,290-square-meter) venue, located at King of Prussia Mall, represents a major shift from Netflix’s earlier temporary pop-ups and signals a long-term strategy to bring its most popular shows …
Peerless-AV Opens New California Facility to Scale Custom dvLED Engineering November 19, 2025 by John Berkovich Peerless-AV has opened a new engineering and fabrication facility in Santa Fe Springs, California, expanding the company’s in-house capabilities for its Seamless Bespoke dvLED mounting solutions portfolio. The Leed-Gold–certified building is reportedly the largest dedicated dvLED infrastructure facility in North America. The site triples the number of loading docks and adds upgraded logistics, workflow, and …
Creative Realities Names Dan McAllister Chief Revenue Officer, Signals Next Phase of Post-Acquisition Growth November 19, 2025 by John Berkovich Creative Realities, Inc. (CRI) has appointed longtime digital signage and media-tech executive Dan McAllister as Chief Revenue Officer, marking a major step in the company’s post-acquisition restructuring and growth strategy. McAllister – whose 25-year career spans senior roles in digital signage, experiential technology, media, and enterprise SaaS – joins the company after holding leadership positions …
UK LED Billboard Launches With a 50/50 Split Between Art and Advertising November 18, 2025 by John Berkovich A new Vieupoint LED installation on Birmingham, England’s A38 reframes the role of a billboard by splitting its airtime evenly between non-commercial art and community or business messaging. The 10.56 m by 3.84 m (35 by 13 feet) DV-LED display is positioned as a shared public medium rather than a traditional DooH asset. The launch …
Avixa Sets 2026 Board Leadership as New Directors and LSC Members Join November 18, 2025 by John Berkovich Avixa has finalized its 2026 Board of Directors and Leadership Search Committee (LSC), adding several new industry leaders to guide the association through the coming year. AVI-SPL’s John Bailey, SVP of Technology & Innovation, was elected Secretary-Treasurer by Avixa members. Also elected to the Board were Loubna Imenchal, Managing Director for MEA at Axis Communications, …
