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German DooH Firm Adds Automated Weather Targeting for Real-Time Campaign Delivery

Framen Adds Automated Weather Targeting to Ads Manager for Real-Time Campaign Delivery

Berlin-based Framen has added automated Weather Targeting to its Ads Manager platform, enabling advertisers to trigger campaigns based on live weather conditions across its full indoor screen network. The upgrade standardizes a capability that previously required custom setups, allowing brands to set temperature ranges and select specific conditions such as clear skies, rain, snow, wind, …

Osmos and Advertima Link In-Store Analytics to Retail Media Buying in New Integration

Osmos Advertima

Omnichannel retail media platform Osmos has integrated with in-store audience intelligence firm Advertima, aiming to connect physical-store behavior more directly with retail media planning and measurement.  The integration combines Osmos’ retail media operating layer with Advertima’s computer-vision software, which analyzes foot traffic and shopper attributes in real time. Retailers are intended to use the combined …

LED Set to Overtake LCD in Corporate Meeting Rooms by 2029, Says Futuresource

Direct-view LED, like the Philips Unite series shown here, are gaining market share, particularly in the corporate segment. (Image: PPDS)

Corporate meeting rooms are entering the next phase of a long-running display transition, with LED forecast to become the dominant display format by value within four years, according to newly published research from Futuresource Consulting. In a video briefing (available through registration) following the release of the firm’s latest global corporate professional displays report, Futuresource …

Interpublic Study Shows In-Store Media Has Always Been Powerful – Brands Just Haven’t Used It Properly

A new Interpublic Group–commissioned study suggests that in-store media isn’t experiencing a “resurgence” – it never lost influence, it was merely underused. Conducted with experiential agency Momentum Worldwide, the research positions the physical store as a critical intersection of technology, emotion, and human behavior, even as agentic commerce and AI-driven personalization reshape retail. Carly Johnson, …

Relevant DS and Screendollars Team Up To Modernize Theater Lobbies With Smarter Digital Signage

Relevant DS and Screendollars Team Up To Modernize Theater Lobbies With Smarter Digital Signage

Relevant DS, a Minneapolis-based digital signage software company, is expanding into cinema environments through a new partnership with Screendollars. The collaboration brings updated lobby displays and programmatic advertising options to theaters across the U.S. Positioned as “refined digital signage,” the platform is designed to replace aging, cumbersome systems, offering a streamlined workflow for high-traffic venues. …

Doohclick Adds Quividi Audience Intelligence To Boost Trust and Transparency in DooH

Quividi captures what is happening in the vicinity of an OoH screen. (Image: Quividi)

Doohclick has integrated Quividi’s audience measurement technology into its global OoH and retail media ad management platform, giving media owners a direct pipeline to first-party audience data and verified attention metrics. Quividi, a France-based audience measurement platform regarded as a gold standard among premium DooH networks, measures more than two billion impressions across tens of …