JC Decaux and Ströer Show Rare Signs of Weakness as Global OoH Softens November 14, 2025 by John Berkovich JC Decaux has posted its first quarterly revenue decline in years, signalling that even the world’s largest outdoor-media owner isn’t immune to shifting advertiser sentiment. The company reported €926.1 million (US$1.08 billion) in Q3 2025 revenue, a 2.3 percent year-over-year decline (–0.9 percent organic), driven by weakness in Street Furniture and Billboard. Transport was the …
Jolt’s Dual-Charge Strategy Could Define Canada’s EV Future November 13, 2025 by John Berkovich When Shell announced in August 2025 that it would dismantle more than 2,000 Volta charging stations, it sent a clear message: free, ad-supported EV charging may look good on paper, but it rarely pays for itself. The U.S. experiment exposed the challenge of merging utility-scale infrastructure with media-driven revenue models. Into that breach steps Jolt …
Nongshim Lights Up Times Square With ‘KPop Demon Hunters’ — Even If I Have No Idea Who They Are November 12, 2025 by John Berkovich Nongshim brought the heat to New York’s Times Square with a splashy global campaign – and, for some of us who haven’t followed pop music since the CD era, a touch of cultural confusion – celebrating its Shin Ramyun collaboration with Netflix’s animated film KPop Demon Hunters. The noodle giant took over digital billboards and …
Alfalite Expands Into the Americas Through Partnership With Adistec November 12, 2025 by John Berkovich LEDs manufactured in Europe are becoming increasingly attractive to customers in the U.S., particularly in government-related projects and other business-critical verticals that preclude Chinese solutions from the outset due to safety and ongoing tariff concerns. It’s not surprising, then, that Alfalite, based in Spain, is seeking to expand business in North America with the announcement …
Glass-Media and Digi Point Media Launch Transparent LED Poster, Targeting Retail’s Poster Problem November 10, 2025 by John Berkovich Dallas, USA-based Glass-Media, in partnership with Digi Point Media, has unveiled a transparent LED poster designed to replace printed storefront graphics with lightweight and remotely managed digital displays – the latest addition to a fast-growing category of transparent LED displays. According to Glass Media, its new display weighs just 13 pounds and can be installed …
OAAA and Leading Platforms Unite for First-Ever Programmatic OoH Transparency Pledge November 7, 2025 by John Berkovich The Out of Home Advertising Association of America (OAAA) has announced the launch of the industry’s first Programmatic OoH Transparency Pledge, developed in partnership with leading programmatic platforms including Broadsign, Perion, Place Exchange, Viooh, and Vistar Media. The initiative establishes a unified framework for integrity, accountability, and openness across programmatic out-of-home transactions. Drawing inspiration from …
Diversified Deepens Footprint in India as AV Market Readies for Take-off November 6, 2025 by John Berkovich Global AV integrator Diversified has announced a major expansion of its operations in India, increasing engineering, service, and project-delivery teams across the country to accelerate growth across the APAC region. India is emerging as one of the fastest-growing professional AV markets in the APAC region. According to a recent industry analysis by invidis, the country …
Samsung’s ‘Movingstyle’ Validates the Era of Mobile Screens November 3, 2025 by John Berkovich Samsung’s Movingstyle display takes another step toward freeing screens from the wall, building on a concept LG pioneered with its portable Stanbyme line. As homes and workspaces are merging together, the screen itself is evolving from a fixed fixture into a companion that moves with us. Unveiled earlier this year, Movingstyle reimagines the smart display …
Moving Walls Acquires Insightz Club to Accelerate AI-Driven Transformation in Out-of-Home Media October 31, 2025 by John Berkovich Singapore-based media technology company Moving Walls has acquired audience research and behavioral intelligence firm Insightz Club, uniting two data-focused tech providers in a move designed to redefine how brands plan, measure, and optimize campaigns across connected media. The acquisition coincides with the launch of Moving Walls Science, an AI-powered intelligence suite that combines behavioral research …
Adform Drives High-Impact DooH Campaigns for AMC+ and Vodafone Germany October 31, 2025 by John Berkovich Adform’s new programmatic Digital-out-of-Home (DooH) feature has supported campaigns for AMC+ and Vodafone Germany, generating nearly 500,000 verified impressions in under two weeks. For AMC Networks International Southern Europe, Adform’s visual inventory map was used to select 61 Clear Channel screens around Madrid’s Cine Callao to promote the premiere of Daryl Dixon España. The campaign …
