Polish Mall’s Gateway Windows Fitted With 153 Sq. Meters Of Semi-Transparent LED For DOOH Network June 20, 2024 by Dave Haynes With the technology improving year by year, I think we’re going to see more and more glass curtain walls on major buildings turned into digital ad displays – providing city regulations allow them. This is 153 sq. meters of semi-transparent LED inside the windows above the entry to a major shopping mall in Katowice, Poland …
Big Nike Stores In Europe Use Gesture-Sensing LED Walls To Market High-Tech Apparel Line June 18, 2024 by Dave Haynes Nike is using big interactive LED display walls, gesture sensing cameras and interactive software to market its Dri-Fit apparel at three of its big-city, flagship-y stores during the UEFA European Men’s Football Championships. The set-ups are at Nike’s Paris House Of Innovation, Nike Town London and Nike Berlin Tauentzienstraße, and thank God I don’t have …
Miracle Mile Shops On LV Strip Complete Huge LED Displays Facelift June 6, 2024 by Dave Haynes There’s always new stuff to see in Las Vegas, particularly along a main drag that has casino-resort operators steadily trying to out-bling one another. Among the new projects that have been going up and are now done is a refresh of the outside and inside of the shopping and entertainment center Miracle Mile Shops, which is …
Airport Restaurant Publishes Real-Time Service Wait Times Next To Departure, Gate Walk Times Info June 5, 2024 by Dave Haynes The awards post I just published referenced my affection for stuff that might be regarded as pedestrian or even boring, and a quick glance at Linkedin revelaed a great example of that in an airport in northern Europe. A food concessions operator at the airport – not sure where, but in the Nordics region – …
STRATACACHE Announces 2nd Acquisition In 24 Hours – Toronto’s Dot2Dot Communications June 4, 2024 by Dave Haynes It is apparently M&A Day around STRATACACHE HQ, with news of a second company added to the larger business family – the small Toronto-area solutions provider Dot2Dot Communications. This is on the heels of STRATACACHE announcing its acquisition of the German services provider MasterPoint. The connective tissue with this new deal is quite strong and …
STRATACACHE Adds European Retail Services Capabilities Via Acquisition of German Firm MasterPoint June 4, 2024 by Dave Haynes STRATACACHE has sorted out how it can expand its retail media network activity in western/central Europe, acquiring a Cologne, Germany company that specializes in digital signage systems integration, operation and field services. The Dayton, Ohio solutions company has acquired MasterPoint, giving the company an experienced team of project managers, technicians, engineers and installers to work …
Does This In-Aisle Digital Marketing Display Set-Up Go Too Far? May 31, 2024 by Dave Haynes It would be interesting to get a read on the measurable impacts – sales, obviously, but also things like brand awareness – for this digital in-aisle display set-up in the UK, spotted on Linkedin, for a brand that’s marketing and merchandising what they call crisps over there. Tactics like putting screens right at the shelf-edge …
Dise – InfoComm 2024 Digital Signage Industry Mixer Sponsor Profiles May 28, 2024 by Dave Haynes InfoComm is in just a couple of weeks in Las Vegas, and Sixteen:Nine has partnered with Experience United Social Club to run what is a very sold-out networking event. This one is at a darts-themed bar called Flight Club, in the Palazzo complex. There will will be a little discussion about what was seen on …
Video: Glitchy Creative Draws Shopper Eyes To This Digital End-Cap Fixture May 27, 2024 by Dave Haynes This is an interesting digital end-cap – or what the vendor calls e-shelf – going into an apparel retailer in Israel. I like it because it effectively uses LCD ribbon strips as well as a larger “bar-type” stretched LCD on the top. The end-cap is intended to do a lift and learn thing that triggers …
PRN Expands Retail Media Networks Activities To Europe May 23, 2024 by Dave Haynes PRN has been doing in-store media for decades in America but with all the activity and buzz lately around retail media networks, it has expanded its operations into Europe. The San Francisco company, owned by STRATACACHE, has launched a new in-store retail media focused division, logically called PRN Europe. It will be run by Amsterdam-based …
