Vericast, Intel Partner On Context-Driven Retail Media Networks Solution June 27, 2023 by Super User The marketing solutions firm Vericast has partnered with Intel on what’s described as a new, programmatically-enabled digital in-store retail media network, having come out of a trial deployment in 50 c-stores. The solution pairs Vericast’s “intelligent targeting technology” and Intel’s Edge software platforms “to deliver contextually relevant advertising and product information throughout the shopping experience. …
Grocer Giant Albertson’s Publishes Framework For Establishing Needed Retail Media Network Standards June 26, 2023 by Super User US grocer Albertson’s has taken the interesting step of publishing a framework for establishing standards and best practices for the rapidly expanding area of retail media networks (RMNs), working from the premise that the lack of commonality across these omnichannel initiatives is a significant barrier to success. The grocer says RMNs are at a pivotal …
Retail Media Network Tech Firms Neptune, Quotient “Combine” In $430M Deal June 26, 2023 by Super User A couple of retail media network technology firms have “combined” – with NYC-based Neptune Retail Solutions reaching an agreement to acquire the Salt Lake City firm Quotient in an all-cash deal valued at about $430 million. Neptune has a pile of in-store solutions and services that range from stickers and tags on products at shelves …
Court Filings On $200M Lawsuit Filed By Cooler Screens Against Walgreens Detail A Big Freaking Mess June 20, 2023 by Super User An industry friend sent me a copy of the complaint filed with an Illinois court regarding the dispute between US chain drug giant Walgreens and Cooler Screens, the DOOH start-up that was retrofitting the store’s chiller sections with custom-made transparent LCD screens embedded in the doors. It’s a big freaking $200 million mess. The heavily …
Wi-Charge Launches 7-Inch Retail Marketing Display Powered Without Wires May 25, 2023 by Super User One of the biggest challenges with putting digital displays in retail at the point of decision for shoppers – in the aisles and in other merchandising positions – has been finding ways to power the screens without adding a lot of costly electrical infrastructure. It’s changing with new-build retail, but a hell of a lot …
Watch: Miami-Area Resort Lobby Pairs Rainfall Water Feature With Projection-Driven Multimedia Experience May 19, 2023 by Super User Multimedia installations have sometimes supplanted fountains and other water features in office, mall and hotel lobbies because digital is changeable and problems with digital are usually much easier than problems with pumps and filters, but here’s a casino resort lobby that blends sync’d lighting and projection with a giant rain head shower feature. It …
Wavy LED Canopy Drives Experience In At Chinese Porsche Showroom May 16, 2023 by Super User This is an interesting use of digital display for a new Porsche Studio urban auto dealer showcase in Changsha, a city of some 10 million people in Central China. There is a big flexible LED canopy, or almost like a flying carpet, suspended over the showroom and visible from the street. If I am reading …
LED-Driven Silhouettes Drive Experience At New Nike Store In Antwerp May 15, 2023 by Super User Photo: TDM Space Athletic wear retail seems to always have a lot of screens and visual energy, but this new Rise store for Nike in Antwerp, Belgium does things a little differently, with an upper level that uses big, full motion silhouettes on the walls. The store has LED tickers, big product and branding displays …
Books Tumble Off Shelf On This Great LED Retail Facade At Qatar’s Flashy New Airport May 11, 2023 by Super User As LED costs have lowered and awareness among architects and retail space designs has increased, we’ve started to see some premium locations of stores replace conventional facades with digital versions – and this is a great example of a brand using creative to really work with the physical set-up. It is a Day2Day newsstand-style store …
Wendy’s Working With Google To Test Voice AI At Drive-Thru Ordering Stations May 10, 2023 by Super User QSR giant Wendy’s is going to pilot an AI-driven bot that will handle the voice ordering process in drive-thru lanes, with the goal of speeding up ordering times and improving accuracy. A trial is set to run at a Wendy’s in Columbus, Ohio, where the burger chain has its head office. The trial will be …
