How To Make In-Store Retail Media Responsive To Consumer Moments May 22, 2024 by Ron Levac Guest Post: Ron Levac, Spectrio The core idea of digital signage in retail is putting screens where shoppers go, and hoping the messages on them get noticed and influence purchasing decisions. But what if you could tune the messages to that moment when consumers notice, and respond to what they do? A new generation of …
Retail Media Networks Are About A Lot More Than Just Eyeballs May 21, 2024 by Dave Haynes If the digital signage industry was a highway, its roadside would be littered with the carcasses of companies that put their self-funded screens and media players in retail environments – trying and, in most cases, failing to make a viable business from selling advertising. Many years on, that operating model remains flawed, but the recent …
Interesting Digital Fixture Has Mannequin Relaxing Atop Tilted LED Display May 20, 2024 by Dave Haynes This is an interesting take on in-store experience – an LED display paired with a mannequin in a Louis Vuitton boutique in Istanbul. The French luxury brand worked with Turkish LED display manufacturer LEDECA to design and then install the fixture, which is set at – guessing – a 30 degree angle. The digital feature …
In-Store Screens A Tiny Part Of Retail Media Market, But That “Tiny” Spend Could Still Add Up To $1B By 2028 May 20, 2024 by Dave Haynes The market research firm eMarketer has teased out some insights from a new pay-walled report that looks into the in-store component of retail media networks, confirming growth and big long-term dollar potential, but also laying out some obstacles to adoption. “With all the buzz over in-store retail media,” Zia Daniell Wigder, the company’s Chief Content …
NCR Voyix Partners With GRUBBRR On Kiosk Tuned To Spiking Demand In QSRs For Self-Service Ordering May 16, 2024 by Dave Haynes Point of sale giant NCR Voyix is going after the spike in demand for self-service ordering and payment kiosks in the restaurant sector by launching what it calls its Aloha kiosk, which has GRUBBRR’s software running under the hood. Kiosks, the company says, address ongoing issues the food services industry is facing – including finding …
Addressable Market For US Restaurant Industry Is Just Over 238,000 Locations: Research May 16, 2024 by Dave Haynes Tech vendors often talk about the addressable market size for the business verticals that they’re focused on, so it is likely handy for the many, many companies looking to introduce or expand digital signage and related tech in the restaurant and food services sectors to understand the size of the largest QSR, fast casual and …
Data-Driven Generative Art Used For Canadian Bank’s Video Wall At Busy Transit Hub Branch May 15, 2024 by Dave Haynes This is an interesting use of an LED video wall at the front of a very public bank branch – the TD Canada Trust branch at Toronto’s Union Station, a hub for passenger rail, commuter rail and commuter buses, as well as a main subway stop. The branch has a big 12 foot by 6 …
Pyramid Markets Kiosk With Transparent OLED Screen That Doesn’t Block Sightlines In QSR May 10, 2024 by Dave Haynes The market will tell the story, and I am a bit skeptical, but this is nonetheless an interesting use of transparent OLED for QSR environments, tying the display to kiosk functionality. The IT solutions firm Pyramid will be showing a version at its stands at the upcoming National Restaurant Association trade show – positioning it …
Lowes Strips Down To One Security Camera Platform; Multi-tasks It To Also Do In-Store Audience Analytics May 7, 2024 by Dave Haynes Security camera deployments in retail don’t get a lot of attention here, but a post in the publication Chain Store Age got my interest because of the way DIY giant Lowes is multi-tasking its newly upgraded and harmonized network of in-store cameras – including using them for in-store analytics. Lowes already had security cameras all …
UK Grocer Asda, Booze Giant Diageo Testing Endless Aisle-Style Screens To Increase Buyer Options In “Express” Stores May 7, 2024 by Dave Haynes There seemed to very much be a trend in retail towards small or thin ribbon displays to market product in store aisles, and not use up merchandising space, but then this popped up online about somewhat bigger screens in UK grocer Asda. The big box grocer, which for a time was owned by Walmart, is …
