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Mood Media Bulks Up Retail Media Capabilities, Acquiring AdTech Firm Vibenomics

The retail-centric solutions provider Mood Media has bulked up its capabilities in the fast-growing area of retail media networks, acquiring Vibenomics, a company focused on in-store digital advertising. Known most for in-store audio/radio, Austin, TX-based Mood says it does on-premise media for more than 500,000 business locations, across some 140 countries, including curated music, messaging, …

Germany’s Cyreen Puts Intelligence In Shopping Carts To Track In-Store Screen And Marketing Impacts

Our German language content partners invidis had a post up recently about a Frankfurt start-up called Cyreen, which consumer behavior analytics for retail environments, and is touting the sales impacts of retail media screens. Cyreen’s retail media technology – Connecting Ad-Impressions with a Purchase (CAP) – has the ability to tie in-store messaging impressions down …

Outform Showing Digital Mannequins At EuroShop That Borrow On Those Transparent Hologram-Ish Displays

The retail design and visual merchandising firm Outform is at the giant Euroshop trade show in Düsseldorf, Germany this week showing, among many things, an interesting variation on those shower stall-like transparent LCD displays. In this case, the life-sized units are being marketed as Digital Mannequins, as opposed to (not really) holograms. The Miami-based company’s …

NoviSign, Partners Create Spin-Out JV Company – ReaLo – Focused on Turnkey Digital Retail Solutions

Three Israeli companies that all come at retail from differing angles have partnered on a new firm, called ReaLo, that makes end-to-end retail marketing/merchandising services available to customers. ReaLo, says PR, will support its customers end to end from the planning stage, through implementation and installation and up to ongoing full support, using its unique …