Remember How Outdoor Displays Were Going To Locate And Manage Curbside Pickups During Pandemic? September 6, 2024 by Dave Haynes Readers may recall how at the height of the pandemic, there were some display technology companies suggesting retailers would be adding high-brightness outdoor totem displays in their parking lots to better guide and manage the process of mobile pick-ups – parking in assigned spots and staff sporting N-95 masks coming out to load up shoppers’ …
Scala Organizes Set Of Retail Media Networks “Masterclasses” For Big EU Digital Marketing Expo August 30, 2024 by Dave Haynes STRATACACHE CEO Chris Riegel has funded and has his people organize and run a pair of well-attended and reviewed retail media conference days tied to retail shows like NRF in New York, and his team is at it again with a half-day schedule of “masterclasses” next month at Dmexco, a big digital marketing expo and …
Brick Statue of Aston Villa’s Iconic Lion Projection-Mapped At Football Club’s Reimagined Stadium Store August 16, 2024 by Dave Haynes Aston Villa is one of the bigger clubs in English football – with a history in Birmingham tracing back roughly 150 years, and a huge fan base that includes Prince William and American actor Tom Hanks. The club has had its ups and downs in top-flight footy, but the last couple of years have been …
Aussie Apparel Retailer Makes Its Mall Facade A Digital Billboard August 13, 2024 by Dave Haynes There are many examples now of retailers using LED displays to effectively be the facades for their shops in malls and on high streets, using digital arches and screens on bulkheads. But this is a slightly different but interesting take – turning the wall that flanks the entryway into a big billboard. It’s in a …
Abu Dhabi Gas Station Has Times Square-Style LED Display And Faux 3D Creative August 1, 2024 by Dave Haynes They do like their bling in places like Abu Dhabi, so it is perhaps not surprising that even gas/petrol stations can have over-the-top, digitally-enhanced store and forecourt designs. I came across this Linkedin post from industry vet Joe Rabah, talking about a next-level station owned by Abu Dhabi National Oil Company, aka ADNOC. It is …
Walmart Opens Up Some In-Store Retail Media Screens To Non-Endemic Advertisers July 31, 2024 by Dave Haynes The rise of the in-store display aspect of retail media networks has had almost everything to do with the idea of promoting products and offers to shoppers when they’re in shopping mode inside bricks and mortar stores, but retail giant Walmart is taking the interesting step of opening up its in-store screens inventory to non-endemic …
This New Wingstop In London Looks As Much Like A Blinged-out Nike Flagship As It Does A QSR July 24, 2024 by Dave Haynes A fast food chain specializing in chicken wings has opened up its largest UK operation, with an east-end London store that – because of all the AV bling – looks as much like a flagship Nike store as it does a QSR. What is described as the world’s largest Wingstop has tiled menu displays, big …
Nike Paris Flagship Uses LED Rotors In Glass Cylinders To Promo New Air Max Sneakers July 22, 2024 by Dave Haynes Athletic wear brands with their own stores, and retail chains that focus on athletic shoes and apparel, tend to go way over the top with visual bling in their flagship bricks and mortar environments, and this Nike House of Innovation store in Paris is a prime example. There are big, in-your-face visuals everywhere, but what’s …
Video Shows Shopping Experiences And Tech Being Tested For Ikea Stores in Madrid Experience Lab July 16, 2024 by Dave Haynes Here’s an interesting little quick-cutting video that shows what’s going on in a Madrid lab that’s testing technologies and store design ideas for global retailing giant Ikea. The Global eXperience Lab (xLab) has now been in operation for a year, testing concepts for the Ingka Group, by far the largest Ikea franchisee on the planet. …
ATM-Topper DOOH Network In U.S. 7-Elevens Rebrands As C-StoreTV; Partners With Vengo As Media Sales Arm July 11, 2024 by Dave Haynes A Digital OOH network that has screens in some 8,500 7-Elevens across the US has rebranded as C-StoreTV, and engaged Vengo as its media sales arm. C-StoreTV is rolled into the 60,000 screens Vengo markets across the U.S. and in the U.K., more than half of that in retail. Vengo started out with ad screens …
