Super-Clever LED Fins Make Store’s Media Facade On Narrow High Street Visible To People Approaching On Foot October 3, 2024 by Dave Haynes This is a fantastically well-conceived, engineered and executed digital media facade on the front of a perfume company’s flagship store and HQ in Andorra. A set of vertical LED fins enable views from people walking toward the building, even though the pedestrian-only high street is very narrow. Barcelona-based creative technology studio Instronic did the job …
Mexican Sam’s Clubs Using Floor Projections To Promote Brands October 1, 2024 by Dave Haynes Cavernous retail warehouse stores like Costco and Sam’s Club don’t tend to have the best sightlines for using big digital displays because of the concrete floor to metal ceiling shelving units that sit above eye-level shelves, so one workaround is using projectors to put media on the floor. That’s what Walmart-owned Sam’s Club is doing …
Ambitious New Pop-Up Store On London’s Oxford Street Borrows On Nearby Outernet London’s Visual Scale September 30, 2024 by Dave Haynes Something that might be described as a pop-up retail version of the immersive, LED-driven Outernet London attraction is opening soon just a couple of blocks away, on the UK capital’s busiest high street. Future Stores will fill the Oxford Street-facing ground floor of a commercial block, using big entryways and curtain wall glass to give …
Physical Stores Next Big Canvas For Media: Acosta Group Research September 27, 2024 by Dave Haynes While online and mobile have received most of the attention and money from brands when it comes to the idea and execution of retail media network, the big retail-centric consulting and services firm Acosta Group suggests physical stores and the screens in them represent the next major retail media channel for brands. “The physical store …
IAB Seeking Comments On Proposed Standards And Guidelines For In-Store Retail Media September 23, 2024 by Dave Haynes As happens, the relatively new and very buzzy retail media networks sector has some untamed, Wild West characteristics about it that could use some standards and guidelines, and the US-based Interactive Advertising Bureau and its European entity have released the first industry definitions and measurement standards for in-store retail media. Retail media networks (RMNs) as …
Chinese Mall Fills Its Atrium Space With Transparent LED And Experiential Creative September 19, 2024 by Dave Haynes Maybe it’s a simple case of the people generating posts having a limited command of English, but sooooo many Chinese LED manufacturers who use Linkedin as part of their marketing efforts put up material that can be interesting to see, but offers few or no details on what readers are looking at. This is a …
Swapping Posters And Backlit Logo Signs For Digital Screens In Bars Generates 30% Sales Lift For Beverage Brand September 17, 2024 by Dave Haynes NYC-based Videri has really raised its profile in the last couple of years, via marketing, trade shows and hiring some well-known and respected industry vets. But it has never managed to find a way to trumpet the work it does with a “whale” client. Until now. Kinda sorta. The company is most known for its …
Hair Styling Tool Brand GHD Uses Lift-and-Learn Solution Powered By Bluefin, Nexmosphere Tech September 16, 2024 by Dave Haynes Retail-centric all-in-one display company Bluefin has an interesting case study online about helping a manufacturer get noticed in store, and thinking through the fine details to make the screens effective. Manufacturer GHD makes hair styling tools and competes in a many-many billions market for things that dry, curl or straighten hair, and the company decided …
Near-Transparent LED On Foil Turns Seoul Restaurant Window Into Billboard September 11, 2024 by Dave Haynes This is one of those somewhat transparent, super-thin foil displays mounted inside a big window for a restaurant, I think, in Seoul. It’s interesting because it gives a business an opportunity to market at near-billboard scale, but without anywhere near the capital cost and complication of a conventional outdoor LED. The perforated material that holds …
Praevar, BrightSign Partner On All-In-One Outdoor Displays Aimed At Retail, SMB Markets September 9, 2024 by Dave Haynes Toronto-based specialty display manufacturer Praevar has started marketing what I think is the first large-format outdoor-rated display to have a BrightSign media player built into it, with the two companies aiming the solution at the small business market. Praevar has been making high-brightness transit shelter and totem displays for years for DOOH media companies, shopping …
