Pennsylvania’s goofy wine kiosk program gets corked for good September 27, 2011 by Dave Haynes The word out of Pennsylvania is that the state liquor board’s wondrously dumb self-service, digital signage-topped wine kiosk program is done. Reports Penn Live (via Self Service World): The Pennsylvania Liquor Control Board says its one-year experiment with wine vending kiosks at grocery stores is over because of a dispute with the contractor. The Liquor Control Board …
Pennsylvania’s wondrously dumb digital wine kiosk program in trouble August 15, 2011 by Dave Haynes About a year ago I wrote about how the state of Pennsylvania started rolling out a test of automated wine kiosks in grocery stores. Based on the description, images of the digital signage-topped cabinets and video, the only logical conclusion one could draw was that this was never getting beyond a trial. It looked gloriously, wondrously …
Brand marketing money shifting into stores for digital, other tools August 12, 2011 by Dave Haynes The shopper research firm GfK Interscope has released its 2011 Futurescope survey of consumer packaged goods and retailers, with the results showing more and more see in-store marketing as critical to their bottom lines. Ninety-five percent of the 300 people who did the survey this spring said they’re actively engaged in shopper marketing, with more than 80% saying …
What really influences shoppers? August 9, 2011 by Dave Haynes One of the numbers that gets trotted out consistently to make the argument for the impact of in-retail digital is the idea that 70 percent of buying decisions happen once consumers are in the store. If shoppers are right there, and open to influence, the visuals and calls to action of digital can move the …
Merger brings audio companies into digital signage video game July 8, 2011 by Dave Haynes Getting into the digital signage business on the vendor/supplier side these days involves getting up a learning curve and figuring out how what you have stands out in a really crowded marketplace. It helps, a bunch, if you have well established clients for other, reasonably related stuff. That’s why news of another company – actually …
How long 'til the virtual assistant gets drifted by a real shopper? July 7, 2011 by Dave HaynesSo how long before someone wanders in off the streets of New York and sucker-punches Duane Reade’s “virtual assistant” inside its new flagship store? Three days, maybe? Reports Chain Store Age: The technology, the Tensator Virtual Assistant, is provided by Lawrence, a Tensator Group Co. Completely customized for Duane Reade, it takes the form of …
THIS is how to develop a Digital OOH media kit July 5, 2011 by Dave Haynes UK-based OOH agency Kinetic – working with the creative production group Grand Visual – has released its third annual Digital Out of Home handbook – described as a reference point for all those involved in the planning, creation and execution of advertising across screens in all environments in the UK’s digital OOH sector. In some respects, it …
Sightings: Interactive product locator in Canadian Tire June 29, 2011 by Dave Haynes I have known the guys at Toronto-based Jibestream for more than a year and (disclosure) done some work with them here and there. They do interactive work for public-facing screens and have developed some very nice stuff, like a GIANT interactive wayfiding/directory piece in the concourse of Toronto’s Pearson T1 airport terminal. They have a …
Quebec's Desjardins bank deploys staff-facing digital signage dashboard solution June 29, 2011 by Dave HaynesBanks have long been seen as a primary application for customer-facing digital signage, and indeed a lot of banks are either now installed or in the process of deploying solutions. What’s not seen very often – at least not as far as I know – is staff-facing signage in banks. So the note I got …
28-screen cluster to add visual Digital OOH pop in Swiss mall June 6, 2011 by Dave HaynesMalls are such big, cavernous spaces that any digital visual elements are challenged just to be noticed. I have seen some mall installations that look good, but the displays have been too small to be much more than part of the scenery. So it’s smart, I think, to seize the opportunity when it arises in …
