Details on New England start-up GoGo Cast’s deal with Gulf Oil May 25, 2011 by Dave Haynes The Rhode Island-based start-up GoGo Cast announced a deal recently to deploy Digital OOH ad screens at the point of sale in Gulf gas stations in the U.S. The release was a little soft on details so I wanted to first get some sense of the deal terms, real size and timelines before writing anything. This …
Sony's new retail concept builds digital signage into design May 19, 2011 by Dave HaynesI wrote last summer about an online sighting of a new Sony store in Japan – expecting a very cool design and being thoroughly underwhelmed. The Japanese electronics giant recently opened a new concept store in Los Angeles and it actually is slick and builds digital screens into the overall design concept, in a way …
QR Codes at POS drive 16K daily deals coupons in two weeks April 29, 2011 by Dave Haynes On the heels of the RMG Networks announcements with BlueBite and Groupon yesterday in San Francisco comes word of a network that’s had hundreds of units in the field for the last few months linking digital signage POS screens with QR codes and Groupon-like daily deals. The Counter Connection service has been around for several …
Sears Canada using Skype video and screens to drive fashion buying April 22, 2011 by Dave HaynesSears Canada, reports the Globe and Mail newspaper, has started adding 56-inch Samsung LED-backlit display screens into 10 of its stores to allow shoppers to try on fashions and model them for friends or family, using Skype video calls. The move is part of the department store’s digital efforts to get adults younger than 45-years-old …
How we shop and spend, and how Digital OOH fits in April 21, 2011 by Dave HaynesThe Newspaper Association of America has released a really interesting look at the shopping patterns of Americans and the impact of advertising. It is based on research purely conducted in the United States, but as with a lot of this kind of research, it provides insights beyond those borders. The survey was conducted with some …
EnQii's Passport enters crowded mobile retail app field March 14, 2011 by Dave HaynesEnQii sent a newsletter/release out late afternoon about its launch of a new mobile phone app called EnGage Passport – a white-labeled application that allows retailers who are using EnQii’s DS platform (or not) to to make targeted savings offers to shoppers when they enter a store. Users download the EnGage Passport app and are …
Augmented Reality meets Kinect, makes Magic … Mirror March 7, 2011 by Dave HaynesTech blogger Robert Scoble has a fascinating guest post up on TechCrunch about a recent visit to the Silicon Valley R&D lab of SRI International, which has some 1,700 researchers doing work on tremendously important things like medical imaging, and not so important things like the future of shopping. I was, of course, most interested …
ScreenReach at Demo 2011, announces 800 screen interactive deal with RMG March 2, 2011 by Dave HaynesIn the lead-up to DSE and our frantic planing for the Preset Group DSE Mixer we chatted with Paul Rawlings of ScreenReach Interactive, a UK company that does really interesting integration between mobile devices and screens, be they place-based or even in homes. Rawlings, a great young guy, was very happy to throw some resource …
HP's first retail store in Canada builds in digital signage February 8, 2011 by Dave HaynesIt’s not exactly the wall-to-wall screens you see in a Microsoft store, but HP is using digital screens in its first retail store in Canada. Says the press release: Located in the thriving retail district of downtown Vancouver, BC, The HP Store Vancouver is a one-stop shopping experience for both consumers and small business owners. …
JC Penney rolling out FindMore smart digital fixtures February 7, 2011 by Dave HaynesUS department store JC Penney has announced a new smart fixture application is is rolling out to more than 100 stores. At first glance FindMore seems uninspired — looking like a replication of the online e-comm offer, but in-store — but stick with the video embedded here and you will see there is a fair …
