Smartphones are changing the in-store digital dynamic, and that’s OK November 2, 2011 by Dave Haynes We’ve been hearing and reading for two or three years now how the rise of smartphones was going to change the dynamic in retail environments, and force some rethinking and reinvention of early in-store digital efforts. One-way pushes of content was looking awfully antiquated, and basic touch screens were going to quickly seem lame when …
McDonald’s stressing new Digital OOH channel just a regional test October 27, 2011 by Dave Haynes That recent news about a McDonald’s TV rollout in its stores continues to get a lot of attention, and in turn generate a lot of questions. I noted at the time the very noticeable absence of PR from the fast food giant when the story came out, and the decidedly cautious comments. Now the online …
Cineplex rolls out multi-screen Lobby Show in its cinemas October 21, 2011 by Dave Haynes My friends over at Cineplex Digital Solutions (formerly DDC) have done a lot of great work for clients through the years, so it stands to reason that the solution they put together for the new masters would also be pretty good. They have rolled out what is called a Lobby Show network in the 130 …
New NY UNIQLO flagship store opens with 400-plus NEC screens October 17, 2011 by Dave Haynes The only UNIQLO store I’ve been in is the one down in SOHO in New York, and when I wandered around it last year with Denys Lavigne from Arsenal Media I was impressed (as was Denys) by the minimalist design approach. I don’t remember there being much in the way of digital in the store, …
Kinda cool, sorta pointless retail interactive October 14, 2011 by Dave Haynes I am not in the camp that believes in doing stuff just because it’s sorta kinda cool. I think they should actually make something better – even if it is just an overall experience. That’s why I can’t muster a lot of enthusiasm for an interactive merchandising thing (as spotted in Engadget, and where this …
Free grocery data in aisle two October 13, 2011 by Dave Haynes If whatever your company does involves screens or interactive something or others inside groceries, this should get your attention. A company called AisleFinder has developed and made available what it describes as the “First Robust Open Source API For The Grocery Industry.” When we built AisleFinder we realized a couple of things: 1. Supermarket and …
Subaru Canada turns on national digital signage network in dealerships October 13, 2011 by Dave Haynes I just leased a Subaru Forester (quite a revelation – a crossover vehicle with no blind spots!) and I did notice, off at the service counter, a digital signage network of some kind running content. It looked reasonably good (though cinema format video in 16:9 screens). But the process of leasing the vehicle and driving …
Luxury retailer Fresh builds big digital into flagship store’s design October 13, 2011 by Dave Haynes A couple of years ago I was dealing with a cosmetics retailer that wanted to do a big display wall in the store, but didn’t want to use display panels because of the seams. Well, I said, you could do projection but that’s not going to work well from the front, but it would be …
Walmart goes hyperlocal on screens with deals and content, but … October 11, 2011 by Dave Haynes Walmart is launching new messaging technology that localizes marketing messages based on what’s going on in the area and things like the weather. Sound familiar? Sure, it sounds like database-driven digital screen content. Yay! Except the screens, in this case, are PCs, tablets and smartphones. The retailing giant has announced the My Local Walmart Facebook app, …
Milwaukee grocer gets in-store digital right October 5, 2011 by Dave Haynes I have a local grocer I prefer. The prices are a bit higher, but it’s not a madhouse, and I know enough to stay away on Mondays when the 2 ft/hour walker and cane crowd is in for the 65-plus discount. What drives me slightly nuts, though, is walking the aisles and seeing their ghastly …
