Clones For Apple Store’s iPad Enclosures January 3, 2013 by Dave Haynes Apple stores have been using iPads as very simple but effective digital merchandising displays, the tablets tidily and securely encased in acrylic frames. Now a company is marketing secure enclosures that mimic (OK, clone) the Apple store design, with other retailers in mind. My initial thought is that Apple must have a patent on that …
A Day At The Mall: Screens Everywhere December 7, 2012 by Dave Haynes My own crazy year and lots of discussions had already told me that retail is now finally, really starting to integrate digital signage into store presentations in meaningful ways. But a day spent at Canada’s premium shopping mall – in terms of the mix of retailers – really confirmed things are moving. Sponsored by Digital …
Project Profile: Shaw’s Waterfall Retail Displays December 4, 2012 by Dave Haynes Canadian communications and media giant Shaw Communications has started integrating digital screens into its retail stores and using Christie’s MicroTiles to full advantage as interesting, dimensional feature walls. The pix are of the 4 high by 6 wide wall done this spring at Sunridge Mall in NE Calgary – pretty close to my old Calgary Herald …
Project Profile: Nespresso’s Interactive Sales Kiosks Now in 250+ Sites December 3, 2012 by Dave Haynes Swiss food giant Nestle Group markets its Nespresso coffee machines and capsules very deliberately as upmarket and special. You can’t buy the capsules in grocers or mass merchandisers. You instead have to order online or go to a handful of retail stores that are packaged up like snooty, high fashion boutiques. I know this because I …
Red Stripe Takes Brand Experience To A Corner Shop November 28, 2012 by Dave Haynes This is just terrific. Jamaican beer brand Red Stripe worked with ad agency KesselsKramer (along with Stinkdigital director Greg Brunkalla and creative technology consultancy Hirsch&Mann) on a fun brand experience set-up in a London corner shop. The clever people behind it rigged merchandised products and objects in the shop to start playing a classic piece …
UK Integrator Opens Digital Signage Superstore November 28, 2012 by Dave Haynes I have a slightly loopy love for press releases from the UK and Europe because I get all these terms I don’t othewrwise see, like bespoke (translation: custom) and hypermarket (translation: big-ass store). Both are part of the news release about a purpose-built, focused showroom for digital signage gear and software at a storefront location …
Sail: Great Store, Crappy Network November 27, 2012 by Dave Haynes A Quebec-based, outdoor-oriented retail chain called Sail recently jumped the Ontario border and started opening stores in the Toronto area, including one near me. The stores are competing with Mountain Equipment Coop, and emulating US chains like REI. I really like the place, and all the stuff to look over, and it’s pretty nicely designed …
The Mannequins Are Watching You Watching Them November 20, 2012 by Dave Haynes When we think of anonymous video analytics in retail, we tend to think about products like Intel’s AIM Suite being integrated as software and cameras embedded with networked display monitors. Now there’s word of a very different way of doing the same sort of retail analytics – using cameras embedded in mannequins in high-fashion stores. …
Could Digital Signage Network Monitoring Be SpotCheck’d November 16, 2012 by Dave Haynes When a digital signage network is properly designed, and the budget and infrastructure are all there, a lot of the worries about what’s happening in the field go away. With good connectivity and full remote management of all the devices, the people operating the network know what’s going on and have tools and processes to …
Project Profile: Windows 8 Launch In UK November 6, 2012 by Dave Haynes Most of the digital stuff I have seen in shopping malls has been pretty underwhelming – analog poster stuff turned digital. There’s a much larger opportunity to really use the space and foot traffic of malls, and blend different mediums to do something with impact. A recent Microsoft campaign is a good example of the …
