Strategy Shift: Consumers Have Their “Mobile Blinders” On In Checkout Lanes March 21, 2013 by Dave Haynes You know that idea that people waiting in checkout lines are going to occupy their time looking at the magazines or maybe at a digital display? Not so much. A Business Week story today suggests bored shoppers now have “mobile blinders” that stop such behavior and curb impulse buying. These days, suggests the story, consumers …
Fashion Retailer Kate Spade Using iPads As Digital Signs March 21, 2013 by Dave Haynes Fashion retailer Kate Spade Saturday has started using iPads as in-store signage in its Tokyo locations, with plans to expand on that later this year. Kate Spade Saturday is running product videos and product demos on the units. “Apple iPads will be strategically positioned throughout the shop, featuring content that is relevant to items in proximity, …
Android POS Tablet Suggests Where Merchants Are Going, And DS Vendors Should Follow March 21, 2013 by Dave Haynes We’re already seeing the start of a shift in consumer environments away from highly proprietary and (usually) expensive systems to leaner, less costly ones playing off consumer devices and nimble software. Small merchants are using iPads as POS systems and very large companies like Apple use their own portable devices to transact in the aisles …
Research: 60% Of Us Are Showrooming March 14, 2013 by Dave Haynes AdWeek has a great set of infographics up that show the depth pof the problem some retailers face with showrooming – the evidently very widespread tactic of going to a store to check out the look and feel of goods, and then leaving to then buy it for less cost online. One of the ways …
Stratacache Says It Now Drives 50K Digital Menu Boards March 12, 2013 by Dave Haynes Were there any question as to which companies are truly doing a lot of trade in the digital signage marketplace, consider that Stratacache is showing at a chain restaurant show starting tomorrow in Las Vegas and talking about how it is now driving 50,000 digital menu boards. The Dayton, OH-based company, in a release today, …
Retail Business Intelligence Engine Tracks Shopper Trends By Smartphone IDs February 12, 2013 by Dave Haynes The ability to understand what consumers are doing in retail environments has been the domain these past few years of video-driven analytics that use overhead cameras to generate heat-maps of where shoppers go and where they don’t. Companies like Intel, via its video analytics technology, can also generate data on things like gender, dwell time …
Project Profile: iPads As Product Selectors In Lowe’s Canada February 5, 2013 by Dave Haynes There’s been lots of talk about using iPads in retail, but apart from the Apple store and some POS systems, I haven’t actually seen that much real-world usage as a low-cost and engaging merchandising solution. But here’s a small, interesting project running in Lowe’s stores up here among the polar bears and muskrat and 5% …
Leap Motion To Drive Digital End-caps In Best Buys January 16, 2013 by Dave Haynes Tech Crunch is reporting that those little Leap Motion gesture controllers – which drives finger-level gesture controls to screens – will be sold exclusively (at first) in U.S. Best Buys and marketed using digital end-caps in the stores. The $70 controllers will be available for pre-order starting next month from Best Buy online and in-store …
Casio Brings Talking Flat People (And Things) To Retail Counters January 8, 2013 by Dave Haynes Anyone who reads this thing regularly knows how little enthusiasm I have for the Talking Flat Lady virtual people things that have shown up at places like airports, hospitals and even drug stores. They’re wildly expensive, irritating and, frankly, stupid. But end-users attracted to shiny, pretty beads keep ordering them. There’s a reason most of …
Project Profile: Lacoste Flagship Store Video Walls January 7, 2013 by Dave Haynes Lacoste, the alligator shirt guys, are using new video walls in some flagship stores to communicate the brand, tell its story, and sell stuff. The stores, including the 5th Avenue Flagship in New York City, have various video walls, including a ceiling display in Miami. The content, says a news release from technology supplier YCD Multimedia, …
