UK Startup Raises Game On Virtual Fitting Rooms November 5, 2012 by Dave Haynes A UK start-up has taken a more sophisticated, less gimmicky spin on the idea of virtual fitting rooms, and it’s the sort of thing that could have application not only online but on the sales floor of apparel retailers. As TechCrunch reports, Metail is coming off a trial with Tesco and signing up retailers in …
Project Profile: Build-A-Bear’s Interactive-heavy Concept Stores October 4, 2012 by Dave Haynes Nanonation continues to have a big part in the Build-A-Bear Workshop retail chain, which has just opened the first of several nerw concept stores in the US. The new Build-A-Bear store design reflects two years of work updating the interactive, digital and overall customer experience in stores. For the unfamiliar, the store is about making …
Project Profile: Interactive Wayfinders At Upstate NY Mall August 29, 2012 by Dave Haynes Erin Doherty from Four Winds Interactive sent along a nice piece from the Syracuse Post-Standard that profiles an expanded shopping mall in that city (Destiny USA) and the big push the mall operator did with digital wayfinding directories powered by FWi’s platform. It’s pretty familiar territory for digital wayfinding systems, but nicely executed. I like …
Lil Wayne’s Projection-Mapped Mannequins August 24, 2012 by Dave Haynes If you can projection map a church, doing the same on a couple of retail mannequins would have to be dead-easy. Still, a project pulled off this week at a Las Vegas trade show was an interesting demo of what’s possible with a little planning and some short-throw projectors. The Magic Marketplace show this week …
Retail: Spanish Bank’s Flagship Goes Big On Digital August 8, 2012 by Dave Haynes The Spanish bank BBVA went big on digital at its newly opened flagship branch in central Madrid. The branch has a 63-foot LED ribbon facing the street, as well as video walls and some nicely designed and integrated self-service digital slabs in the customer areas. The program was put together by John Ryan, which is …
Audi Makes Video Walls Prime Sales Tool In New Dealerships July 17, 2012 by Dave Haynes A couple of stories first: 1 – When we looked for a new car last summer we were in a Subaru dealership and growing quite interested in one model. But we didn’t like the color on the showroom model, and the color we thought we’d like was a little square paint swatch in a brochure. …
Quebec Movie Chain Uses Digital Arches In Lobbies July 12, 2012 by Dave Haynes Here’s an example of building digital into the environmental design, instead of the more typical approach of “Where can we put some screens???” The Cinemas Guzzo movieplex chain in Quebec is using Christie MicroTiles display units to build arches at the entries to its IMAX theatres. There are a pair of arches at the Mega …
Samsung Opens Strangely Familiar Retail Presence In Vancouver July 11, 2012 by Dave Haynes [youtube id=”S10ZxJXonws” width=”610″ height=”343″] So three things come immediately to mind … 1 – Could the designers have tried, even just a little, to not make an Apple store clone? 2 – They found a guy named Politeski to play the nice Canadian? 3 – The store is just up the road – right, left, …
Sightings: Austrian Sports Retailer Thinks Outside Box For Video Walls June 11, 2012 by Dave Haynes We seem to be seeing more and more pro AV people thinking beyond the rectangle these days when it comes to video walls in retail and public spaces. Consider this sports retailer in Austria, which is profiled in a BrightSign news release today: Intersport Eybl, Austria’s foremost retailer of sports equipment and sportswear has chosen …
Telus Opens Digital-Heavy NextGen Store In Montreal (w/video) May 7, 2012 by Dave Haynes [youtube id=”aeHTxp6_a0I” width=”600″ height=”350″] Here’s a nice example of blended interactive and ambient digital, using display monitors and projection, worked fully into the design of a new Telus concept store in suburban Montreal. Telus is a top 3 wireless carrier, based in Vancouver. The company’s first “Next Generation” at Carrefour Laval was designed “to bring the …
