AdFlow's interactive gear helps peddle Koodo handsets June 24, 2008 by Dave Haynes Despite near daily barrages from my backyard potato cannon, the guys just up the road from me at AdFlow have managed to keep the doors open and conduct business. Note to self: Must adapt cannon to sweet potatoes. Anyway, the AdFlow guys have ignored the constant splats and swung a deal with Koodo, the pay-per-use …
First nCap, now nCapsule June 10, 2008 by Dave Haynes Vested interest alert – my stuff is under the hood on this thing. With that declared, I wanted to do a write-up on a very sexy new spin on a digital endcap, that grew out of the product that was launched by Toronto-based Artisan Complete a couple of months ago at GlobalShop, and generated a …
Wobbly economy changing shopper habits … and network strategies? June 9, 2008 by Dave HaynesMediaPost has an article this morning about how the recession is changing the way consumers have been shopping for the last many, many years. A new study shows that consumers are reversing decades-long trends, shunning convenience and healthier foods in search of bargains. For example, the IRI study, called “IRI Times & Trends Special Report: …
Are we really that news starved? June 3, 2008 by Dave HaynesFrom Digital Signage Today: Thomson’s Premier Retail Networks Inc. (PRN), a provider of digital media solutions at retail, and the Associated Press (AP), a source of global independent news and information, have announced a programming agreement to present a unique blend of AP news content on PRN’s Checkout TV network in supermarkets and retail stores …
How to do cinemas well … May 29, 2008 by Dave Haynes The guys at Minicom — whose blog is always much more than a soap box for the company’s gear — have a great set of photos showing a new install at a movie house in the UK. The install shows targeted screens over the concessions areas, ticketing and along the hallways in poster format. It …
South African operator reports big-time sales impacts across retail network May 29, 2008 by Dave Haynes As reported in a blog called espaces, South African firm One Digital Media’s CEO told the crowd at a recent Marketing-at-Retail Workshop in Johannesburg how research is showing significant sales impacts in installed locations. Mike Bosman said independent research conducted recently on 22 brands showed those brands stood out 33% more when the particular brand …
How to get noticed in a shopping mall – Go BIG May 27, 2008 by Dave Haynes Like many in this industry, I have at various times been involved in plans to put screens into big shopping malls. I have seen looney-tune plans to install screens no bigger than 27″ and other ones that cascaded screens along corridors. A lot of people have thoughts around doing them at or near the wayfinding …
POPAI adds blog with roster of contributors May 23, 2008 by Dave HaynesPOPAI announced this week it has added to the long list of companies and organizations doing blogs on what’s shaking in this industry. The difference here is two-fold … maybe. There is no particular vested interest on the part of POPAI, other than educating the industry and taming the Wild West. And the panelists include …
USPS puts its DS experience to paper May 20, 2008 by Dave Haynes Margot Myers turns up to speak or sit on a panel at a lot of industry conferences for a couple of key reasons: she runs the US Postal Service’s DS program, and she has good things to say. The post office has been fiddling with and tweaking its media strategy for many years, and has …
Ad network players start pushing into ethnic venues May 2, 2008 by Dave Haynes A press release that moved Thursday talks about Houston-based ZipCast’s deal to start installing screens into a Hispanic drug chain in LA and the Bay area. Farmacia Remedios only has 10 stores, so this is hardly a blockbuster. But it represents what you are going to see more and more of in this space – …
