Projects: Verizon Opens Over The Top Destination Store December 2, 2013 by Dave Haynes Here’s a video walk and talk piece about Verizon’s new flagship, or destination, store at the giant Mall of America in Minneapolis-St. Paul, MN. This is one of those money is no real object projects where the executive brief from management would have been something along the lines of: “We want a lot ‘Wow Factor.’” …
McD’s UK Menu Boards Drive Sales Up By As Much As 11%: Case Study November 26, 2013 by Dave Haynes ComQi has put together a case study piece about work one of its partners did and is doing with McDonald’s UK, giving a still too-rare glimpse at how digital signage projects can have a direct impact on the bottom line. Mickey D’s in the UK is using digital screens driven by ComQi software to drive …
Digital Dividers Get Brand Messages On Grocery Conveyors November 26, 2013 by Dave Haynes We’ve seen marketers try all kinds of gadgets and gizmos to get digital screens in front of shoppers when they are out buying their groceries, but few have stuck because of issues with cost, reliability or purpose. Like screens on shopping carts that would have to ensure endless, untold abuse. Here’s yet another angle at …
Projects: Barney’s New York Projection Mapping In Holiday Windows November 21, 2013 by Dave Haynes Christie has lit up a series of holiday display windows at the Barneys New York flagship store in Manhattan, using some very slick, small-scale projection mapping pieces. Called A New York Holiday, the window displays were turned on yesterday. Says the news release: A New York Holiday will premiere November 20th, benefiting the Shawn Carter …
Projects: eBay Brings E-Tailing Into Bricks ‘n Mortar Mall November 20, 2013 by Dave Haynes eBay has been dabbling with shoppable, touchscreen-based windows for a while now, and have now started a fairly serious field experiment and demo in the swish 180-store Westfield San Francisco Centre mall. The online auctioneer and Westfield’s own digital lab group have taken three vacant storefronts in the mall and used a combination of big …
If Google Opened Stores In Malls, What Would They Look Like … November 20, 2013 by Dave Haynes Google has opened a set of pop-up stores – some that more like event marketing/specialty leasing set-ups in courtyards – for the U.S. holiday season. The Winter Wonderlabs are in six US cities, including a big one in NYC’s Bryant Park, right by the skating rink there. The centerpiece is a snow globe thing that …
Projects: Aerva Rolls Out Big POP Network For Brewer November 19, 2013 by Dave Haynes Boston-based Aerva has pushed out a brief release about a deal that could see as many as 2,000 c-stores in the US installed with a digital POP set-up for a major brewer. As is often the case with big brands, getting formal approval to do PR is as easy as running the Ironman Triathlon. So …
Projects: Silver Jeans Gets Big Screens November 14, 2013 by Dave Haynes Retailer Silver Jeans Co., which sells guess what, has turned on a new stylized concept store that puts a video wall as its centerpiece. The new concept uses music and video wall technology (from YCD Multimedia) to build customer loyalty within a multi-sensory environment that captures attention and shares the Silver Jeans’ story. The concept store …
Nothing Says Christmas Like An Intel® Core™ i5-2500S November 14, 2013 by Dave Haynes I’d file this under curios – in that way Intel can do curious things. Like launch a digital signage content management system the market didn’t need (and then largely make it disappear). Five months later and still waiting for the guest post offered and accepted by Joes Avalos. Anyway, Intel is opening a pop-up store …
Commoditized: Now You Can Get Interactive Projection Systems For Sub-$500 October 26, 2013 by Dave Haynes Gizmodo has a piece up today about a company looking for funding, via Kickstarter, that has largely commoditized the technology used for interactive projection systems. What the company has is intended for the bedrooms of little kids, but Raspberry Pi was intended as a kit to teach schoolkids about computing, and that went in a …
