Wine-buying kiosk fails basic test of making a task easier June 28, 2010 by Super UserHow about taking the experience of buying a bottle of wine and giving it all the pleasure of renewing your license plate sticker? That’s what the state of Pennsylvania has in mind, apparently, with a new automated wine-dispensing system that gets rid of those pesky state liquor store employees and puts all the bottles of …
Sticky content for car service wait areas a good notion June 25, 2010 by Super UserI like companies that figure out they need to find a niche and go hard at it, rather than scrapping away with a general offer against a mob of competitors. So someone who decides to develop something tailored specifically to auto dealerships and their customer service waiting areas gets my attention. The guys at Toronto-based …
Research confirming the somewhat obvious – ads in context work June 4, 2010 by Super UserIs running advertising that is contextually relevant a true science, or just a way of analyzing the obvious? There was a forum in New York yesterday that had media companies presenting new approaches to advertising audience targeting. MediaPost reports: Context was king during a meeting of The Collaborative Alliance in New York Thursday, where companies …
Saskatchewan wireless retailer lights up one of the better digital signage jobs we've yet seen June 1, 2010 by Super UserDmitry Sokolov from Ingram Micro’s Canadian office has been doing a few posts for DailyDOOH lately and he had a good one the other day about a wireless retailer, jump.ca, in Saskatchewan. There are few retail installations, anywhere, that have really seized the opportunity for digital screen installations. I would not have thought one of …
New research halves standard number on buying behavior July 30, 2008 by Dave HaynesMarketers have for ages been talking about how 70 per cent of purchasing decisions are made in the store. But new research from OgilvyAction suggest the real number is more like half that – 34.9 per cent. According to the study, reports Retail Wire, 39.4 percent number is the real number of consumers who wait …
NEC starts dabbling with face recognition for digital signage July 22, 2008 by Dave Haynes From a Japanese technology publication … NEC Corp has developed a digital signage system that determines the gender, generation and other attributes of a person standing in front of a disp lay using a face recognition technology and outputs advertisements on the display according to them. The system is being used at “Odaiba Bokenoh Final,” …
Wal-Mart taking in-store TV network in new, much better direction July 21, 2008 by Dave HaynesAdrian’s Daily DOOH portal has a piece written by on the original chroniclers of this industry, Bill Collins, on the plans for a complete revamp of the Wal-Mart TV network. Anyone who’s wandered into a US Wal-Mart store has seen the network and been wholly underwhelmed by the scattering of CRT TV screens, way up …
Crappy economy slowing bar traffic July 18, 2008 by Dave Haynes Media Buyer Planner is reporting that fewer people are heading out to bars and clubs and of those that do go, they’re skipping the Grey Goose and drinking Absolut. Nearly 44 percent of bar managers, bar owners and bartenders report a decrease in consumer traffic at their establishments, according to a May 2008 study from …
Dep't of Missed Opportunities July 16, 2008 by Dave Haynes Spotted in a press release from a small competitor, for an install in a small, midwest chain drug … The good: the screen is not hanging from the ceiling at about the height of a basketball backboard and is instead on an island fixture down low. The not so: the little taped-on sheet noting the …
MSNBC's brand extension cafe filled with screens July 8, 2008 by Dave HaynesFrom AdWeek: The MSNBC.com Digital Cafe, which had a soft launch two weeks ago and will be fully operational in mid-July, is one of several brand extensions the company is creating in an effort to deliver its content in new and interesting ways. It’s an acknowledgement of] the way the world is developing. Not everyone …
