C-Store 101 paper from NRF offers pile of insights October 5, 2010 by Super UserSomehow or other I stumbled across a paper from the National Retail Federation on the convenience store business that looks into trends and operating challenges. It makes absolutely no mention of digital display technology and only passing references to in-store marketing, but for all the software and DOOH companies that sell into or build out …
Bad digital signage projects hurt us all September 17, 2010 by Super UserI have watched the rapid ascension of Amscreen in the UK with a weird blend of admiration and frustration. With deep pockets, high profile through the UK version of The Apprentice and lots of friends in high places, the company started by UK business titan Lord Alan Sugar has managed to proliferate a thoroughly utilitarian …
Sony's new concept store appears to totally skip in-store video July 28, 2010 by Super UserSuppose you were one of the world’s great consumer electronics brands, with a reputation for premium displays, and you decided to change up the retail design for a concept store. You’d make good use of those displays to tell the brand story and communicate with shoppers, right? Well, no. You’d print up some signs and …
Kroger's digital coupon offer improves bargain-buying, but … July 27, 2010 by Super UserUS grocer Kroger has introduced a digital coupon system that appears to make that whole exercise a lot easier and more interesting. Instead of getting coupons from here and there and everywhere, and printing them off websites or having printers in kiosks, the coupons are all hived together from a central location of the Kroger …
Digital signage for queues controlled by dead-simple touch UI July 26, 2010 by Super UserThe queue management systems business seems really well suited to bolting digital signage on to the offers, since you have people in lines or crowded waiting rooms starting at at a little screen as the numbers count up and down to the time when they can get served. That little screen gets a lot of …
Gov't-backed DOOH company starts rollout in Emirates July 19, 2010 by Super UserThe government-backed Abu Dhabi Media Company (ADMC) has launched a pure-play digital out of home ad media company that is all about advertising and media services in the Emirates and around the Middle East. The company already has a broad portfolio of broadcast and print assets. Bankrolled by the Abu Dhabi government through ADMC, the …
Audience counting gets a yappy new advocate in Mark Cuban July 19, 2010 by Super UserI just invested in a company that takes video of an area and can tell you exactly how many people are in the capture area at any given time. It’s great for traffic patterns, security, and much more. We are posting cameras in certain environments where anonymity is required, and we don’t and won’t capture …
Nice integrated storescape uses social and interactive to promote tourism July 9, 2010 by Super UserThis is really nice by the looks of it, and not just because it humps my fair home and native land. As flagged on the PSFK website: The Canadian Tourism Commission teamed up with DDB Vancouver to develop an interactive campaign to engage the cities of Chicago, New York, and Los Angeles in a playfully …
Recommended: Retail Systems (UK) story on digital signage impact and strategy July 8, 2010 by Super UserThere’s a nice thorough piece about digital signage in UK retail that’s been flagged by a few people I follow on Twitter. The piece, in IT-centric Retail Systems, is worth a read because of some of the detail on what’s going on, as well as some insightful comments. The Co-operative Group, for example, has screens …
Retail POS system adapted for simple iPod Touch July 1, 2010 by Super UserStarmount Systems came out with an announcement last week about a deal to use the Apple iPod Touch as a mobile POS unit in Urban Outfitters stores. I didn’t write anything on it at the time because the release was a little light on detail. However, a little email back and forth with some folks …
