New Tech: How In-Store WiFi Can Drive Shopper Insights March 6, 2014 by Dave Haynes I spent the last couple of days wandering the aisles of a digital tech trade show in Toronto called DX3 Canada. From the context of digital signage, I couldn’t make any sound argument that buyers of that tech needed to be there. Despite what the pic suggests, it was BUSY (think this was taken pre …
Projects: Oscars Red Carpet Stretches All The Way To US Malls March 6, 2014 by Dave Haynes Screenfeed has long been known for curating and very nicely presenting news, data, images and video in automated feeds for digital signage networks, but it added an interesting new wrinkle the other night when it live-streamed video from the Academy Awards red carpet last Sunday. The live stream took over large digital screens placed in several …
Projects: Transparent Fridge Display Beckons Quebecois Beer Lovers February 25, 2014 by Dave Haynes I like the notion of transparent LCDs for product promotion in stores, but have not seen many examples off trade show floors, so it’s great to see a modest rollout of these with a major brand. Molson Coors Brewing is working with Montreal-based Groupe VIVA to put transparent beer fridges in a series of Quebec c-stores …
Projects: Adidas Gets Experiential With New HomeCourt Concept Stores February 25, 2014 by Dave Haynes The German athletic brand adidas has opened the doors of its new HomeCourt retail concept store in Beijing, with plans to open a couple dozen of them around the world this year. “Our new retail concept HomeCourt offers a consumer experience unlike any that adidas fans have enjoyed before. We have created a store where …
Projects: 800 Screens, 220 Content Channels, One SportChek Flagship Store February 6, 2014 by Dave Haynes The Canadian sporting goods retailer Sport Chek has opened an 80,000 sq. ft. store in the monster West Edmonton Mall in Edmonton, Alberta that has a somewhat staggering 250 PCs driving 470 screens, plus a bunch of tablets and projections. The store has: 800 screens populated by 220 channels that display product images and deals, store-wide …
No More Crickets: Intel Starts Talking Digital Signage After Long Silence January 14, 2014 by Dave Haynes It has been more than half a year since Intel announced it was making the curious move of getting into the digital signage content management system, a field already as crowded as the line-up outside a Walmart on Black Friday. Then the cricket sounds started. And persisted. For the better part of seven months. I …
Tim Horton’s Rolling Out Dining Area Network January 10, 2014 by Dave Haynes The ubiquitous Canadian coffee chain Tim Hortons is adding an in-store TV channel, layering that on top of the pioneering digital menu board network (they were doing digital menu boards years ahead of most QSR). TimsTV will start rolling out in stores next month, on the heels of a 50-store pilot run last year in …
Projects: Barneys Holiday Shopping Experience, NYC (w/video) December 20, 2013 by Dave Haynes The Barneys New York flagship store in Manhattan did a fully immersive visitor experience this holiday season. The store worked with hip hop star JAY Z, visual artist Joanie Lemercier and Barneys’ creative director Dennis Freedman on what was dubbed “A New York Holiday” – a series of unique windows facing Madison Avenue and an …
Report: Newer iPads Being Used For Digital Signage Can Double As iBeacons With No New Tech December 7, 2013 by Dave Haynes There’s a very interesting piece in TechCrunch about Apple’s iBeacons and in-store digital that’s well worth a read. It goes into the long view Apple had for using Bluetooth LE in iPads and it means a pile of 3rd Gen and newer iPads already being used in retail as digital signage and POS can also …
What Apple’s iBeacons Mean For Digital Signage December 6, 2013 by Dave Haynes Apple has reportedly turned on its iBeacons capability in all of its 250+ US stores, giving it the capability to push messages to opted-in shoppers as they wander near and into the store. The tech uses the newest low-energy flavor of Bluetooth, and users need an official iOS Apple Store app for things to start …
