Projects: Tim Hortons TV’s Tidy Programming Design May 17, 2014 by Dave Haynes The Canadian coffee chain Tim Hortons has been rolling out its dining area network for a few months now, but I hadn’t seen one in the wild until this afternoon, at one of my local Timmies locations. I’m not convinced the things accomplish all that much, especially one located in a smaller footprint site where …
Oxford, Cineplex Team On Ambitious, Reimagined Digital Mall Media Program May 13, 2014 by Dave Haynes Canada’s Cineplex Digital Media and Oxford Properties Group have announced a deal to create what they’re calling North America’s first place-based digital ecosystem in shopping malls. The program integrates architectural digital media, mobile technology, social media, experiential technologies, and digital media sales and analytics, “providing a first-of-its-kind opportunity to inspire shoppers and influence purchasing decisions. From …
This Network Brought To You By Cheetos May 7, 2014 by Dave Haynes A Phoenix mobile tech and marketing company has done a letter of intent to buy an existing digital signage network, with the goal of cornering the ad market in places that legally sell marijuana. SinglePoint, Inc. plans to buy Drive Media Network , for cash and stock, with the initial plan to install Drive Media screens in medical and …
Projects: Digital Ceiling In Oakley’s New NYC Flagship May 5, 2014 by Dave Haynes Oakley Store, NYC – Demo from Moment Factory on Vimeo. The sports performance company Oakley opened a new flagship store on 5th Avenue in NYC last week, and made heavy, but very different use of digital signage displays. The company hired Montreal’s Moment Factory to create “living, breathing installation, embodying the renegade spirit of Oakley’s …
Shoppers Would Rather Use Displays, Interactive Stations Than Talk To Store Staff: Report April 29, 2014 by Dave Haynes Digital devices will be influencing half of all in-store sales by the end of this year, suggest a new report by mega consulting firm Deloitte. Deloitte’s research, based on interviews with more than 2,000 US residents, suggests digital technologies already influence 36 percent or $1.1 trillion of in-store retail sales, and that rate is escalating at a …
Buying Digital Signage Online Is About As Rock-Solid As Jello April 28, 2014 by Dave Haynes Somehow or other I bumped into a link for a SIIG digital signage player, as listed on Staples’ Canadian online store. First, I thought, who is SIIG? Then I thought, Staples sells digital signage??? SIIG is a Fremont, California device manufacturer that’s into all kinds of things, and has a streamer device it touts as …
Visionect Introduces E-Paper Digital Signage Solution March 31, 2014 by Dave Haynes Luka Birsa, the Chief Technology Officer for the Slovenian firm Visionect, sent me a note telling me about how his company has shifted its work with e-paper to the digital signage market. “I read your article on meeting room systems and it inspired us to develop a demo system for room booking, which can be mounted on …
The Internet Of Everything Is Coming To A Bank Near You March 20, 2014 by MarkJanke Guest Post: Tom Pritzker, John Ryan Flashy new smartphones and wearable devices may have got much of the trade press buzz, but the real story coming out of the recent Mobile World Congress in Barcelona is the technology inside all those devices, and the implications for marketers. The microprocessors and tiny graphics chips driving the latest …
Video You Can Shop While You Watch March 12, 2014 by Dave Haynes Mine All Mine on Nowness.com It will shock most readers, but in truth I am not all that well versed in contemporary dance or fashion. But I nonetheless watched this video because of the built-in capability: it’s shoppable. The online culture site Nowness has started running videos that blend content and commerce. As Luxury Daily …
Thirdshelf Store Demo Shows How BLE Can Work With Mobile, Store Displays March 10, 2014 by Dave Haynes One of the busiest spots at last week’s DX3 digital media show in Toronto was a faux retail store pulled together by Montreal’s Thirdshelf and a series of partners like Armodilo. Instead of a simple booth and product demos, they built what felt much more like a store – helped along in that the “store” …
