ScreenReach at Demo 2011, announces 800 screen interactive deal with RMG March 2, 2011 by Super UserIn the lead-up to DSE and our frantic planing for the Preset Group DSE Mixer we chatted with Paul Rawlings of ScreenReach Interactive, a UK company that does really interesting integration between mobile devices and screens, be they place-based or even in homes. Rawlings, a great young guy, was very happy to throw some resource …
HP's first retail store in Canada builds in digital signage February 8, 2011 by Super UserIt’s not exactly the wall-to-wall screens you see in a Microsoft store, but HP is using digital screens in its first retail store in Canada. Says the press release: Located in the thriving retail district of downtown Vancouver, BC, The HP Store Vancouver is a one-stop shopping experience for both consumers and small business owners. …
JC Penney rolling out FindMore smart digital fixtures February 7, 2011 by Super UserUS department store JC Penney has announced a new smart fixture application is is rolling out to more than 100 stores. At first glance FindMore seems uninspired — looking like a replication of the online e-comm offer, but in-store — but stick with the video embedded here and you will see there is a fair …
MTI comes in from the edges, into thick of retail digital signage offers with new ReAct product January 6, 2011 by Super UserMTI has been working around the edges of the digital signage retail sector for many years, with software and displays that popped up content based on shopppers lifting up and inteacvting with its core products – secured tethers for merchandising displays. When you are about to stuff that sexy Samsung amoled smartphone into your pocket …
A different take at peddling Colgate at the shelf-edge December 16, 2010 by Super User Having been somewhat less than enamored with whatever Colgate-Palmolive is doing in Canada with a shelf-edge merchandising screen that is all but invisible, it was interesting to see within a few hours a very different shelf-edge digital display peddling toothpaste pretty effectively in the UK. A company called I-Display has come out with a pretty …
How to sell digital signage into retail in 2011 December 15, 2010 by Super UserThe National Retail Federation’s SmartBrief newsletter has some interesting predictions from its membership about their plans and needs for 2011, with respect to in-store marketing and technology. NRF members provide some very useful clues for any software, display technology or content services company that goes after the retail sector. It may seem really obvious, but …
Big brand, tiny screen, major digital signage fail December 14, 2010 by Super UserSo, some brand manager had the bright idea to market toothpaste right at the shelf edge with a display only as big as said toothpaste’s cardboard packaging. This was spotted by a reader (thanks, by the way) at a Walmart in Montreal, and there’s also video of this in the wild in Winnipeg. For those …
"Oh Really?" Dep't: Global DOOH leader set to conquer indie pharmacy world October 20, 2010 by Super UserI immediately start smirking when I see a headline that includes the word “purveyors” – hoping “Ye Olde” will also get tossed in. So I was very excited (but also disappointed – no Ye Olde) to read word that: “GoGo Cast to Acquire Digital In Motion the Largest Purveyor of Digital Out of home Solutions …
PRN gets digital signage showcase in IPG’s Emerging Media Lab October 15, 2010 by Super UserWhy do I think there is more to this story … MediaPost is reporting that Interpublic Group’s Emerging Media Lab has done a deal to showcase Premier Retail Networks’ bells and whistles at its New York digs. PRN’s new EML showcase features demonstrations of PRN’s Checkout TV Network, which enables marketers to engage shoppers about …
Retailers want product lookup and couponing from mobile apps October 12, 2010 by Super UserIf you are trying to get a better sense of what retailers are looking for in technology that will help them out, the research firm Aberdeen Group has some new data that offers clues. The research was focused on mobile retail, but digital signage and mobile done well makes the two mediums playmates. As spotted …
