Sightings: Interactive product locator in Canadian Tire June 29, 2011 by Super User I have known the guys at Toronto-based Jibestream for more than a year and (disclosure) done some work with them here and there. They do interactive work for public-facing screens and have developed some very nice stuff, like a GIANT interactive wayfiding/directory piece in the concourse of Toronto’s Pearson T1 airport terminal. They have a …
Quebec's Desjardins bank deploys staff-facing digital signage dashboard solution June 29, 2011 by Super UserBanks have long been seen as a primary application for customer-facing digital signage, and indeed a lot of banks are either now installed or in the process of deploying solutions. What’s not seen very often – at least not as far as I know – is staff-facing signage in banks. So the note I got …
28-screen cluster to add visual Digital OOH pop in Swiss mall June 6, 2011 by Super UserMalls are such big, cavernous spaces that any digital visual elements are challenged just to be noticed. I have seen some mall installations that look good, but the displays have been too small to be much more than part of the scenery. So it’s smart, I think, to seize the opportunity when it arises in …
Details on New England start-up GoGo Cast’s deal with Gulf Oil May 25, 2011 by Super User The Rhode Island-based start-up GoGo Cast announced a deal recently to deploy Digital OOH ad screens at the point of sale in Gulf gas stations in the U.S. The release was a little soft on details so I wanted to first get some sense of the deal terms, real size and timelines before writing anything. This …
Sony's new retail concept builds digital signage into design May 19, 2011 by Super UserI wrote last summer about an online sighting of a new Sony store in Japan – expecting a very cool design and being thoroughly underwhelmed. The Japanese electronics giant recently opened a new concept store in Los Angeles and it actually is slick and builds digital screens into the overall design concept, in a way …
QR Codes at POS drive 16K daily deals coupons in two weeks April 29, 2011 by Super User On the heels of the RMG Networks announcements with BlueBite and Groupon yesterday in San Francisco comes word of a network that’s had hundreds of units in the field for the last few months linking digital signage POS screens with QR codes and Groupon-like daily deals. The Counter Connection service has been around for several …
Sears Canada using Skype video and screens to drive fashion buying April 22, 2011 by Super UserSears Canada, reports the Globe and Mail newspaper, has started adding 56-inch Samsung LED-backlit display screens into 10 of its stores to allow shoppers to try on fashions and model them for friends or family, using Skype video calls. The move is part of the department store’s digital efforts to get adults younger than 45-years-old …
How we shop and spend, and how Digital OOH fits in April 21, 2011 by Super UserThe Newspaper Association of America has released a really interesting look at the shopping patterns of Americans and the impact of advertising. It is based on research purely conducted in the United States, but as with a lot of this kind of research, it provides insights beyond those borders. The survey was conducted with some …
EnQii's Passport enters crowded mobile retail app field March 14, 2011 by Super UserEnQii sent a newsletter/release out late afternoon about its launch of a new mobile phone app called EnGage Passport – a white-labeled application that allows retailers who are using EnQii’s DS platform (or not) to to make targeted savings offers to shoppers when they enter a store. Users download the EnGage Passport app and are …
Augmented Reality meets Kinect, makes Magic … Mirror March 7, 2011 by Super UserTech blogger Robert Scoble has a fascinating guest post up on TechCrunch about a recent visit to the Silicon Valley R&D lab of SRI International, which has some 1,700 researchers doing work on tremendously important things like medical imaging, and not so important things like the future of shopping. I was, of course, most interested …
