Retail Tech 14: Retailer Perceptions Of Mobile Use, And Reality, Quite Different October 8, 2014 by Dave Haynes I zipped around the outer fringe of Toronto this morning to get up near the airport in a timely way and catch the half-day Retail Tech Conference, which attracted an impressively well-stocked room full of retailers and agency people. The event also had a healthy bunch of speakers, including folks from SapientNitro and from Google. All …
Macy’s Testing Interactive POP, Digital Look Books October 7, 2014 by Dave Haynes The Cincinnati Enquirer has a story up online about how the US department store chain Macy’s is testing a couple of touchscreen-driven technologies aimed at Millennial shoppers. Cincinnati appears to be a test market for the tech, with New Jersey and Atlanta as follow-on test markets. The company is using what it calls touchscreen point …
Swedish Firm Puts Messaging At The Point Of Pay September 11, 2014 by Dave Haynes A Swedish company has launched a quasi-digital sign product that puts an e-ink screen into the top of one of those divider bars people use to separate purchases in checkout lanes at groceries. Motion Display’s “Motion e-bar” will be used initially in selected Swedish ICA stores. “Customers we discussed with spontaneously say they can’t imagine …
San Diego Start-up Hopes Retailers, Brands LUV ADs September 10, 2014 by Dave Haynes An ad services start-up operating out of the San Diego area has started a new service called LUV ADs, which uses RFID-embedded loyalty cards and readers paired with screens to deliver contextual, customized ad messaging to consumers. The pitch is that ads can be targeted down to customer profiles, based on loyalty data, and generate …
Projects: Back To School LED Towers At NYC UNIQLO August 27, 2014 by Dave Haynes UNIQLO’s NYC 34th St. flagship store is a place I often reference as a great example of retail digital signage – not because of big Wow, money didn’t matter. screens everywhere stuff. I like it because the signage is built-in and ever-present, but understated. The Japanese apparel retailer added some additional screens for the big money …
Projects: Tim Hortons Concept Store Includes Tabletop Interactive August 15, 2014 by Dave Haynes Here’s a video from a trade show last month in which the iconic Canadian coffee chain – which sells 8 of every 10 cups of coffee up here – showed what a store “could” look like one day. Too much white plastic for me, but I did like the stab at tabletop interactive ordering stations. …
DSrupted: “Growth Hacking” Retail With Beacon Technology July 29, 2014 by Charles Regula Guest Post: Doug Thompson, Dot 3 Retail is the New Digital Battleground Physical world retailers will need to adopt the growth hacking strategies of their digital cousins if they’re going to survive. To some, growth hacking might just be a fancy name for online marketing. But at its core it represents the idea that marketing, …
Projects: Under Armour Brand House in NYC July 22, 2014 by Dave Haynes The sports apparel and gear brand Under Armour opened the doors the SoHo (NYC) Brand House in April, the company’s largest retail store to date and one that puts a big visual focus on digital. The Brand House has nearly 10,000 square feet of interactive retail space that use technology to “tell the brand story through …
5.6B Reasons Why Retail Bankers Need A Mobile-Digital Sign Strategy June 12, 2014 by Till carlos Guest Post: Nancy Radermecher, John Ryan Banking is now literally in the hands of global consumers, around the globe, in the form of smartphones. By the end of 2013, mobile networks vendor Ericsson estimated there were 1.9 billion active smartphone subscriptions globally. In five years, Ericsson forecasts that number will triple to 5.6 billion subscriptions. As …
Low-Cost Retail Wow June 11, 2014 by Dave Haynes I don’t necessarily have a good use-case for these laser-projected keyboard thingies, and I know they’ve been around in one way or another for a couple of years, but I saw this at a Computex booth and thought, “Hmmm… Kinda neat.” The biggest reason I thought it was neat – $55 USD low volume reseller …
