Photon Plans To Aim Its Marketing App Torpedoes At In-Store Digital November 17, 2014 by Dave Haynes If you read a post in TechCrunch this weekend, you’d see a fairly breathless piece about Photon Interactive, an Indian software company that has teamed up with Panasonic to amp up retail digital signage. The goal is to combine Photon’s software with Panasonic displays, reads the post, so that those displays will know more about the …
Interactive Video Has Possibilities On Retail Floor November 14, 2014 by Dave Haynes In the ever-blurring lines of digital marketing and in-store digital marketing, I could see how the sort of click code shown here as an interactive video would work very nice on the right shop floor. This is actress Anna Kendrick goofing around in an extended length promo video for designer Kate Spade. The slick thing here …
How Walmart Serves In-Store Ads Based On Data October 29, 2014 by Dave Haynes The truly smart people in this business tend to “get” the power and importance of live and aggregated data to not only get fresh information on the screens, but to also shape scheduling based on what the data is telling the platform. As you might expect, Walmart is pretty spanking good at that stuff. There’s …
Projects: Pilot Confirms Screens Boost Sales At Outlet Retailer Last Call October 29, 2014 by Dave Haynes Here’s one of those still fairly rare instances of a retailer sharing some of the data from an in-store digital test. Fashion retailer Last Call, the outlet for Neiman Marcus, did a test with software vendor Scala at one of its stores to collect and track incoming sales impacts. The installed screen network involved three sets …
Lowes Testing Robot Store Associate: Goofy, But Then Again … October 28, 2014 by Dave Haynes Lowes Innovation Labs is testing and planning to deploy in a Silicon Valley store, not a big-ass Lowes but a smaller chain it also owns, a roaming robot that will answer questions and lead you to the particular fastener, tool or whatever you are looking for. This thing looks like a Jetsons robot and moves …
Projects: Whole Foods Turns On Tech In New Atlanta-Area Flagship October 28, 2014 by Dave Haynes Whole Foods opened a new flagship store a couple of weeks ago in Alpharetta, Georgia (suburban Atlanta) that includes a couple of interactive digital elements new to the grocer, developed by Portland’s Second Story agency. One is what looks to be a simply presented but clever Instagram wall showing images based on images from local …
Projects: Breeze Center Mall In Taipei October 27, 2014 by Dave Haynes One of the things that I found out about tech companies in Taiwan, while there, is that they can get a lot more involved in projects than they might in other parts of the world. VIA Technologies, much more known for CPUs and boards and small PCs, worked with the owners of a fashion district …
How To Draw The Wrong Kind Of Attention On A High Street October 25, 2014 by Dave Haynes A London real estate agency found out the hard way why running plain old TV in a high street window is a bad idea, after a prankster used a universal remote to change the station from 24-hours news to porn. The Notting Hill office of Faron Sutaria, reports the Daily Mail, had its sidewalk-facing TV …
Projects: Calvin Klein Interactive Denim Shopping Assistant October 15, 2014 by Dave Haynes NYC-based Creative Realities, has deployed what has been dubbed a Calvin Klein Interactive Denim Shopping Assistant touch screen set-up at Macy’s Herald Square store in New York, with plans to put it in another 18 stores. Calvin Klein, says a news release, is employing interactive touch display and sales assistance applications developed by Creative Realities to support …
Beacons Driving Fitting Room Traffic In American Eagles October 15, 2014 by Dave Haynes The Washington Post has a piece up about how BLE beacons are influencing shoppers in American Eagle Outfitters stores in the US, with foot traffic into the fitting rooms jumping when beacons were used. The retailer is working with mobile app co Shopkick in 100 of its stores, using beacons to incent people to head …
