Luxury retailer Fresh builds big digital into flagship store’s design October 13, 2011 by Super User A couple of years ago I was dealing with a cosmetics retailer that wanted to do a big display wall in the store, but didn’t want to use display panels because of the seams. Well, I said, you could do projection but that’s not going to work well from the front, but it would be …
Walmart goes hyperlocal on screens with deals and content, but … October 11, 2011 by Super User Walmart is launching new messaging technology that localizes marketing messages based on what’s going on in the area and things like the weather. Sound familiar? Sure, it sounds like database-driven digital screen content. Yay! Except the screens, in this case, are PCs, tablets and smartphones. The retailing giant has announced the My Local Walmart Facebook app, …
Milwaukee grocer gets in-store digital right October 5, 2011 by Super User I have a local grocer I prefer. The prices are a bit higher, but it’s not a madhouse, and I know enough to stay away on Mondays when the 2 ft/hour walker and cane crowd is in for the 65-plus discount. What drives me slightly nuts, though, is walking the aisles and seeing their ghastly …
Pennsylvania’s goofy wine kiosk program gets corked for good September 27, 2011 by Super User The word out of Pennsylvania is that the state liquor board’s wondrously dumb self-service, digital signage-topped wine kiosk program is done. Reports Penn Live (via Self Service World): The Pennsylvania Liquor Control Board says its one-year experiment with wine vending kiosks at grocery stores is over because of a dispute with the contractor. The Liquor Control Board …
Pennsylvania’s wondrously dumb digital wine kiosk program in trouble August 15, 2011 by Super User About a year ago I wrote about how the state of Pennsylvania started rolling out a test of automated wine kiosks in grocery stores. Based on the description, images of the digital signage-topped cabinets and video, the only logical conclusion one could draw was that this was never getting beyond a trial. It looked gloriously, wondrously …
Brand marketing money shifting into stores for digital, other tools August 12, 2011 by Super User The shopper research firm GfK Interscope has released its 2011 Futurescope survey of consumer packaged goods and retailers, with the results showing more and more see in-store marketing as critical to their bottom lines. Ninety-five percent of the 300 people who did the survey this spring said they’re actively engaged in shopper marketing, with more than 80% saying …
What really influences shoppers? August 9, 2011 by Super User One of the numbers that gets trotted out consistently to make the argument for the impact of in-retail digital is the idea that 70 percent of buying decisions happen once consumers are in the store. If shoppers are right there, and open to influence, the visuals and calls to action of digital can move the …
Merger brings audio companies into digital signage video game July 8, 2011 by Super User Getting into the digital signage business on the vendor/supplier side these days involves getting up a learning curve and figuring out how what you have stands out in a really crowded marketplace. It helps, a bunch, if you have well established clients for other, reasonably related stuff. That’s why news of another company – actually …
How long 'til the virtual assistant gets drifted by a real shopper? July 7, 2011 by Super UserSo how long before someone wanders in off the streets of New York and sucker-punches Duane Reade’s “virtual assistant” inside its new flagship store? Three days, maybe? Reports Chain Store Age: The technology, the Tensator Virtual Assistant, is provided by Lawrence, a Tensator Group Co. Completely customized for Duane Reade, it takes the form of …
THIS is how to develop a Digital OOH media kit July 5, 2011 by Super User UK-based OOH agency Kinetic – working with the creative production group Grand Visual – has released its third annual Digital Out of Home handbook – described as a reference point for all those involved in the planning, creation and execution of advertising across screens in all environments in the UK’s digital OOH sector. In some respects, it …
