Guest Post: Measuring the Advantages of Retail Digital Signage November 9, 2011 by Rich Ventura Shipments of digital signage displays to the retail sector are expected to triple by 2013, according to market research firm iSuppli Corp. That’s encouraging news in an industry that faces an uncertain holiday buying season. Yet digital signage alone won’t transform a particular retail store or chain. A thoughtful approach must accompany any digital signage …
ADFLOW strikes retail marketing deal with subsidiary of CPG giant Acosta November 8, 2011 by Super User ADFLOW Health Networks has done what looks like a very nice little deal to have its personal health stations – blood pressure monitors gone digital – co-marketed by a marketing company with a very deep reach into US pharmacies and grocers. The strategic partnership is with FrontLine Marketing, which provides solutions for front-end, pharmacy, and …
Nike lights up 1,404-image interactive wall in Portland flagship store November 7, 2011 by Super User My Preset Group partner Pat Hellberg sent me a note, some pix and video from the new Nike Portland store, which has what looks to be a pretty slick and innovative interactive video wall. On the mezzanine level of the flagship store that JUST opened in the city’s downtown, at the top of the stairs, is …
Smartphones are changing the in-store digital dynamic, and that’s OK November 2, 2011 by Super User We’ve been hearing and reading for two or three years now how the rise of smartphones was going to change the dynamic in retail environments, and force some rethinking and reinvention of early in-store digital efforts. One-way pushes of content was looking awfully antiquated, and basic touch screens were going to quickly seem lame when …
McDonald’s stressing new Digital OOH channel just a regional test October 27, 2011 by Super User That recent news about a McDonald’s TV rollout in its stores continues to get a lot of attention, and in turn generate a lot of questions. I noted at the time the very noticeable absence of PR from the fast food giant when the story came out, and the decidedly cautious comments. Now the online …
Cineplex rolls out multi-screen Lobby Show in its cinemas October 21, 2011 by Super User My friends over at Cineplex Digital Solutions (formerly DDC) have done a lot of great work for clients through the years, so it stands to reason that the solution they put together for the new masters would also be pretty good. They have rolled out what is called a Lobby Show network in the 130 …
New NY UNIQLO flagship store opens with 400-plus NEC screens October 17, 2011 by Super User The only UNIQLO store I’ve been in is the one down in SOHO in New York, and when I wandered around it last year with Denys Lavigne from Arsenal Media I was impressed (as was Denys) by the minimalist design approach. I don’t remember there being much in the way of digital in the store, …
Kinda cool, sorta pointless retail interactive October 14, 2011 by Super User I am not in the camp that believes in doing stuff just because it’s sorta kinda cool. I think they should actually make something better – even if it is just an overall experience. That’s why I can’t muster a lot of enthusiasm for an interactive merchandising thing (as spotted in Engadget, and where this …
Free grocery data in aisle two October 13, 2011 by Super User If whatever your company does involves screens or interactive something or others inside groceries, this should get your attention. A company called AisleFinder has developed and made available what it describes as the “First Robust Open Source API For The Grocery Industry.” When we built AisleFinder we realized a couple of things: 1. Supermarket and …
Subaru Canada turns on national digital signage network in dealerships October 13, 2011 by Super User I just leased a Subaru Forester (quite a revelation – a crossover vehicle with no blind spots!) and I did notice, off at the service counter, a digital signage network of some kind running content. It looked reasonably good (though cinema format video in 16:9 screens). But the process of leasing the vehicle and driving …
