Projects: PARCO’s Fukuoka Store Builds Screens Into Design December 17, 2014 by Dave Haynes PARCO is a Japanese department store group that is part retailer, part landlord – blending its own store space with that of independent retailers. The newest PARCO opened a few weeks ago in Fukuoka with 27 screens – providing shoppers with promotions, wayfinding and up to date information. That information is updated dynamically from external data sources via …
Projects: New Sports Experts Store Goes Big On Video December 10, 2014 by Dave Haynes Sports Experts is a mid-sized sporting goods chain with 71 stores throughout Canada, including a new one in Ottawa (Bayshore Shopping Centre) that makes big use of in-store digital. Montreal-area solutions provider Groupe Viva put together a digital program for the store that includes: a six-screen digital mosaic window to capture the attention of passersby; large-format portrait …
Projects: Nike Flagship Store, Gang-nam, Seoul December 4, 2014 by Dave Haynes Nike almost always does a nice job with its use of in-store digital, and there were some things in the apparel giant’s flagship store on the Gang-nam shopping street in Seoul that I’ve not seen before and liked. They used transparent displays at least three different ways – one in particular in a subtle, intriguing …
Projects: Holt Renfrew At Toronto Yorkdale November 28, 2014 by Dave Haynes Yorkdale is by most measures Canada’s premium shopping mall – the place where most luxury retailers establish their first flagship store in the country and where established retailers put in a lot of money to draw in crowds. Holt Renfrew equates kinda sorta to a Neiman Marcus store in the US – a decades-old luxury …
Projects: Nordstrom, eBay Testing Interactive Dressing Room Mirrors November 26, 2014 by Dave Haynes Retailer Nordstrom is working with eBay on interactive dressing room mirrors that let shoppers see how they look in real clothes, but then let them look up details or alternatives, and get someone to bring in a larger or smaller size of what’s being tried on. It’s a test starting next week in a Nordstrom in Seattle …
US FDA Issues Calorie Count Rules: What That Means For Digital Menu Vendors November 25, 2014 by Dave Haynes After years of making noises about it, and lots of uncertainty about go or no go, the U.S. Food and Drug Administration has today finalized two rules requiring that calorie information be listed on menus and menu boards in chain restaurants, similar retail food establishments and vending machines. The rules apply to sites with 20 …
Projects: Virtual Santa HQ At US Malls November 24, 2014 by Dave Haynes The days of it just being enough to park your kid on Santa’s lap and maybe pay for a pic appear to be fading as shopping malls in the U.S. – and no doubt elsewhere – are layering in technology to make the thing both experiential and branded. With it being sooo much easier to …
Projects: Tesco Responds To Disappointed Tweet With Giant Wall Of Christmas November 21, 2014 by Dave Haynes The London-based experiential design studio Immersive did a pretty spectacular Christmas promotion for grocer giant Tesco in the northern England town of Wigan, responding a tweet about a missing Christmas element on the local store by installing some 500 sq metres of panels holding more than 8 million LED lights. The stunt was for A …
Free Video Ad For Smartphone Sellers November 21, 2014 by Dave Haynes This DIY video spot just went up on Spotomate and is free through US Thanksgiving Day, and $75 after that. This one is what I would call digital signage-optimized, in that it does not have audio, big, bold fonts, an uncluttered design and builds in the important bits like logos and room for a strong …
How Adspace Shazams, With Help From Mood November 18, 2014 by Dave Haynes I was intrigued by the Adspace announcement Monday regarding its partnering with sound recognition app company Shazam to create a new type of engaged digital OOH advertising in US shopping malls. I think of people firing up Shazam when they want to do a little Name That Tune or Name That Band. But not so …
