Canadian retailer Mark’s rolling out store redesigns with ADFLOW solution December 12, 2011 by Super User ADFLOW Networks seems to be on a bit of a roll lately. On the heels of a nice joint marketing deal with Acosta and an announced rollout of interactive health stations in Rite-Aid store, the Burlington, Ontario-based software firm is announcing a deal to be the digital signage provider “for all store redesign initiatives” for …
NYC impressions, inc. pix December 9, 2011 by Super User Back at the Bait Shop and home office after three wet, tiring days in New York. Few things are more magical than seeing the city at Christmas time amidst heaving rains, umbrella-destroying wind gusts and people who walk four-abreast on crowded sidewalks, at about a three feet an hour pace. Oh well, Thursday was …
Retailers need to get “preferred” status with shoppers December 5, 2011 by Super User Poking around looking for something else led me to a good piece, from summer 2010, in Retail Customer Experience, written by author Robert H. Bloom (THE NEW EXPERTS: Win Today’s Newly Empowered Customers At Their 4 Decisive Moments) about how mobile devices are changing the retail landscape and its dynamic. The premise, in simple terms, is that …
John Ryan bags 5-yr digital signage deal with global Top 20 bank December 2, 2011 by Super User With Europe and Spain in a bit of a financial pickle, it’s interesting and perhaps telling that a massive Spanish bank is going ahead with a digital screen network across its estate. Madrid-based BBVA, one of the Top 20 retail banks on the planet in terms of scale, has entered into a five-year agreement with …
ADFLOW Health announces massive 4,700-store network November 30, 2011 by Super User ADFLOW Health Networks has done a very nice deal with the Rite Aid retail pharmacy chain to put its biometric screening kiosks – branded as Personal Health Centers – in all US locations. The deal quickly turns ADFLOW’s network into the largest network of its kind, and represents what sounds like a very aggressive push into this sector. …
Cell phone consumer tracking at US malls shut down November 30, 2011 by Super User There was a substantial fuss stirred up last week with word that a couple of shopping malls in the US (the Promenade Temecula in Southern California and Short Pump Town Center in Richmond, VA) were doing a little consumer intelligence using cellphone-tracking technology. That technology just established shopper patterns as people moved around the malls …
Saks lights up holidays with 3D projection map on NY flagship store November 29, 2011 by Super User I am in New York for part of next week and along with a couple of meetings, I hope to see a lot of ambitious holiday celebration stuff that starts with very big trees and includes some interesting digital work in windows and on the sides of buildings. One of the tour stops will be …
UK firm debuts Android-driven tablet for retail digital signage November 28, 2011 by Super User When the iPad was first announced, lotsa people started musing about how these sleek screens could be used in retail settings at the shelf edge and on counters. But the rather big caveat was that the things were not designed for steady public use and abuse. Even Apple has done some protective work and bolted …
Fashion retailer’s dressing room mirror adds firefighter surprise for women November 25, 2011 by Super User Stu Armstrong of ComQi posted a tweet this morning about a women’s apparel store in my neck of the woods that took an entirely different approach to the whole augmented reality-virtual dressing room mirror thing. Instead of letting women try on different virtual outfits, they try on real outfits and then go over to a …
Missed it by THAT much November 23, 2011 by Super User Display Daily has an insightful piece out today about the iconic Christmas windows at Macy’s on 34th Street in New York, and an attempt at introducing glasses-free 3D into the displays. As Maxwell Smart would often say, the people who pulled it together apparently “missed it by THAT much.” Macy’s put a 132-inch autostereoscopic 3D …
