New Research: Smartphone Activity In Retail, And What That Means For Digital Signage February 22, 2012 by Super User Nielsen is advancing some of the findings from its upcoming U.S. Digital Consumer Report, and the data on smartphones should be instructive for companies that target retail environments or have retail end-user clients. The data backs up conventional wisdom that people whip out their fancy battery-chewing phones not to watch movie trailers and YouTube vids …
Minimal Store Design, Minimal Digital Thinking February 15, 2012 by Super User When I read about new concept stores for retailers with big footprints, I’m always interested in seeing how digital screens are integrated – particularly in stores that are all about technology. Lately, we’ve seen a lot of great examples of projects where digital was thoughtfully baked into the design and store dynamics. Let’s just say …
Sightings: Retail Fixtures That Put Product In Context February 2, 2012 by Super User Me and Hellberg are on the road, and were out last night walking off too much dinner, when we wandered into a Sports Authority store. Pat pointed out the simple logic of attaching a screen to a fixture in an aisle that immediately showed why someone would want to buy the thing right below the …
New Nielsen Numbers Boost Adspace’s Mall Proposition January 30, 2012 by Super User The Adspace Digital Mall Network is, I’m told, doing quite well in terms of media sales and that will owe to at least three key things – experience, footprint size and credible measurement. The largest in-mall digital advertising network in the U.S. has been around for a decade, and spends the money to get properly measured. …
NRF Sees Record Crowds In 2012 January 17, 2012 by Super User CNBC is reporting record crowds for this year’s National Retail Federation conference, with about 24,000 people expected to attend the event in New York. The NRF is forecasting U.S. retail sales to rise by 3.4 percent, to $2.53 trillion. That would be slower than last year but still faster than GDP growth. Should you have …
Guest Post: The Good and Bad of Augmented Reality 3D Virtual Fitting Rooms January 13, 2012 by Jack Benoff Have you seen the coverage of these 3D Virtual Fitting Rooms? Thanks to the power of the Microsoft Kinect several of these hacks products have entered the market over the past few months, and they’re getting a bit of media attention (wait, here’s another one that just launched yet is claiming to be the “first”). Because of all this coverage, I’ve …
Adspace’s Content Program Starting To Click With Brands January 12, 2012 by Super User Adspace Digital Mall Network has been running video in digital posters in shopping centers forever, and has the thing pretty much down to a science. My guess is that in the early years (unless the experience was different from every other Digital OOH network) getting the mall and its tenants involved in content was a teeth-pulling …
ComQi Builds “Magical” Mirrors Into Offer January 9, 2012 by Super User I don’t know what is all that magical about putting a three second delay on a video signal, but ComQi is describing its integration of an interactive solution called delayMirror as a “magical experience” for shoppers. The technology and concept is actually more than a decade old, with its roots in the Interactive Institute Stockholm, …
Interactive retailing, circa 2001, still being applied today January 9, 2012 by Super User Google Alerts flagged a story for me the other day about an interactive retailing thing in a Prada store in New York, and my first reaction to it was surprise that the technology looked so clunky. Then I realized the story was from 2001, not 2011. Digital Wellbeing Labs has a case study up about …
ScreenReach Testing Mobile Shop And Buy With PayPal December 13, 2011 by Super User [youtube id=”jsP0oDaYi9I” width=”600″ height=”350″] My friends at interactive mobile start-up ScreenReach have a very intriguing trial project underway with online payment giant PayPal, effectively bridging media on shop windows with a mobile app consumers can use to browse and buy product even when the stores are closed. As reported on The Next Web, “An interface …
