Projects: The Wow Wall At NYC Saks May 28, 2015 by Dave Haynes Here’s a great reference case for how graphics, fixturing and displays can be pulled together to drive a lot more impact in retail than a screen on its own can typically do. NYC jeweller David Yurman sells a collection at Saks Fifth Avenue, and has had built a custom-fabricated display as a showcase. The 10-foot high David Yurman “WOW …
Video: Using McDonald’s New Self-Ordering Kiosk To Get A Very Big Mac May 28, 2015 by Dave Haynes Here’s a somewhat warped look at the Create Your Taste digital ordering kiosks that McDonald’s is testing in some U.S. outlets. A guy named Moshe Tamssot decided to push the ordering system to its limits – and eat enough to feed a Sudanese village – by pounding the touchscreen + sign on every optional item …
Projects: Interactive Retail Flooring Configurator Bridges Signs And Smartphones May 26, 2015 by Dave Haynes This is an interactive flooring selection station for retail that bridges phones and digital signs, from a company called Prendi in Brisbane, Australia. Choices Flooring, Australia’s top flooring retailer, worked with Prendi to develop a custom digital configurator mounted on a purpose-built inspiration wall. The first one was done in 2013 and now the companies are on …
Indoor Positioning Using Nothing But LED Lighting May 22, 2015 by Dave Haynes This is cool. The lighting division of the tech multinational Philips is testing new technology that enables highly accurate, anonymous indoor location and navigation using nothing but banks of overhead LED lighting to inform a smartphone app. The lighting does the traditional job – illuminating a store – but each LED node has something called …
Research: How Consumers Really Use Devices In Retail May 13, 2015 by Dave Haynes So how do shoppers really use digital tools in-store, versus the many assumptions out there? Here’s some useful new insights via Nielsen, about device-driven consumers: In-store digital enablement options can bring the ease, convenience and personalization of online into brick-and-mortar stores, says Nielsen in a new report on retail. Incorporating digital strategies into the in-store experience …
Crickets In The Holoroom April 29, 2015 by Dave Haynes I did not realize the whiz-bang Lowes Holoroom augmented reality design thingie that is being tested in some Canadian stores was just up the road from me at the local DIY palace. But I bumped into it this weekend in my quest for other home repair stuff. Lotsa PR buzz. No people. It was high noon …
Paul Price Out At Creative Realities April 21, 2015 by Dave Haynes The blended entity that is Creative Realities and Wireless Ronin has filed its 2014 revenues and announced the departure of longtime CRI CEO Paul Price. “We thank Mr. Price for his service, wish him well in his new endeavors and have full confidence in the senior team at the company for a seamless transition,” says Alec …
Projects: Murad’s Digital-Filled LA Flagship Store April 20, 2015 by Dave Haynes Last fall the skin care firm Murad opened a 1,500 square-foot storefront on W. 3rd Street in Los Angeles that serves as the brand’s global flagship retail location. For a little shop it has a LOT of digital – and nicely executed at that. The digital finds its place without being overpowering, and the tiled displays is a good use …
TigerLogic Debuts Postano User-Gen Chrome App For Retail April 2, 2015 by Dave Haynes Portland, Oregon-based TigerLogic has developed and released a user-generated content application for kiosks that jumps on the rather abrupt explosion of development and interest in Google’s low-cost Chrome platform. The company’s interactive brand is Postano, and Postano Kiosk is now an app that can be downloaded from the Google Chrome web store. It’s designed for integrating user-generated …
Amazon’s Vision For Reimagined Retail Looks Awfully Familiar March 31, 2015 by Dave Haynes The tech site re/code has a piece up about how Amazon has patents that would change up how people buy goods in brick-and-mortar stores. Problem is, that idea’s been around for a decade or so. The site talks about recently filed patent applications that suggest shoppers would be able to pick items off shelves and leave the …
