Samsung Opens Strangely Familiar Retail Presence In Vancouver July 11, 2012 by Super User [youtube id=”S10ZxJXonws” width=”610″ height=”343″] So three things come immediately to mind … 1 – Could the designers have tried, even just a little, to not make an Apple store clone? 2 – They found a guy named Politeski to play the nice Canadian? 3 – The store is just up the road – right, left, …
Sightings: Austrian Sports Retailer Thinks Outside Box For Video Walls June 11, 2012 by Super User We seem to be seeing more and more pro AV people thinking beyond the rectangle these days when it comes to video walls in retail and public spaces. Consider this sports retailer in Austria, which is profiled in a BrightSign news release today: Intersport Eybl, Austria’s foremost retailer of sports equipment and sportswear has chosen …
Telus Opens Digital-Heavy NextGen Store In Montreal (w/video) May 7, 2012 by Super User [youtube id=”aeHTxp6_a0I” width=”600″ height=”350″] Here’s a nice example of blended interactive and ambient digital, using display monitors and projection, worked fully into the design of a new Telus concept store in suburban Montreal. Telus is a top 3 wireless carrier, based in Vancouver. The company’s first “Next Generation” at Carrefour Laval was designed “to bring the …
Pharmacy Digital OOH Network Releases Nielsen Research April 11, 2012 by Super User Healthcare giant Cardinal Health has released research on the Digital OOH network it runs in retail pharmacies – with a Nielsen study suggesting ad recall levels are solid and a tangible cause and effect of spots and consumer behaviour. The 900-site Pharmacy Health Network runs ads and educational content on panels in view of people …
Nielsen Forecasts Growth In Experiential Retail March 22, 2012 by Super User Consumer research giant Nielsen has released a new white paper that takes a look at how retail will evolve over the next five years, with an outlook that sees formats blurred, experience and entertainment raised in importance and technology having a more pervasive, consumer-facing footprint. Called What’s In Store, In-Store For U.S. Retail In 2016, …
Polish Digital OOH Network Switches To BroadSign March 22, 2012 by Super User There’s nothing like a Chapter 11 bankruptcy filing to install confidence in prospective clients, so I am sure the guys at BroadSign were very keen to get word out of a software win with a third-party ad network that deploys in some of the major grocers in Poland. BroadSign’s ad-focused SaaS platform should be driving …
Nike Raises Bar For Digital Retail In New London Pop-up Store March 15, 2012 by Super User Nike has opened a new retail space that pretty seriously raises the bar on what experiential digital look like for brands and consumers. The NikeFuel Station & NikeiD Studio at Boxpark in East London is located in the world’s first pop-up mall – a temporary shopping centre built out of shipping containers. The general area is one …
Remarkably Dumb Digital Shopping Cart In Beta Testing February 29, 2012 by Super User [youtube id=”16GiO8EEVpE” width=”600″ height=”350″] Bill Gerba saw and tweeted this, correctly noting So, so dumb. He saw it on Engadget, which saw in on The Verge, which saw it on Geekwire … so now that we have followed the bread crumb trail, here’s the story: Whole Foods is testing a motorized, digital shopping cart thing …
STRATACACHE Teams With Merchandising Giant RockTenn February 27, 2012 by Super User STRATACACHE CEO Chris Riegel and his guys have worked a very nice deal with the largest in-store display fixture company in North America to drive the use of retail digital signage and STRATACACHE’s very clever transparent transparent LCD chiller and cabinet displays. RockTenn Merchandising Displays is the big boy in this space by a factor …
Virtual Flat Lady Now Chattering Away At The Bay February 23, 2012 by Super User The Globe and Mail, one of Canada’s national newspapers, has a piece up this week about retail marketing technology and the latest appearance of the talking flat lady – those virtual greeters that use projectors, Vikuiti film and actors who have no tendencies for talking with their hands. The concept was interesting four or so …
