Projects: Uniqlo Powers Digital Selfies Using In-Store Screens & WeChat August 24, 2015 by Dave Haynes Via AdAge The Japanese apparel retailer used in-store displays to interact with the mobile app WeChat to drive its brand in a recent promotion focused on the Chinese market. AdAge reports how the brand’s “Style Your Life” campaign helped more than double its number of WeChat followers, from 400,000 when the campaign launched last year …
Projects: Book Comes To Life In Silicon Valley Mall Display August 20, 2015 by Dave Haynes Speciality display maker Volanti Displays, based just south of Silicon Valley, teamed up recently with a nearby luxe shopping mall – Westfield Valley Fair – on a very different digital window used to promote the Michael Kors fashion line. The base idea was to borrow on the set-up of a shop window, but pull it into the middle …
Apple Reported To Be Dumping iPads As In-Store Smart Signs August 19, 2015 by Dave Haynes The Apple-centric blog 9to5Mac is reporting that Apple’s impending store refresh will include a change in how it handles merchandising and product information. “With this Apple Store refresh next week,” the blog reports, “Apple will be pulling these aging iPad 2s from most of its stores. Instead of Smart Signs, Apple will begin pre-loading price …
Macy’s Testing Digital Fitting Room Service As Foil To Online Shopping August 19, 2015 by Dave Haynes Via Bloomberg A former Amazon exec’s startup is running a test in a Manhattan Beach, CA Macy’s that mashes up digital screens, mobile and some old-school warehouse ideas to rethink the shopping experience. In a nutshell, Hointer’s Whoosh program allows a retailer to focus on front of house being a real, tactile version on an …
Projects: iGotcha Serves Interactive Tennis App For Canadian Bank August 10, 2015 by Dave Haynes Customers at select National Bank of Canada branches are getting a taste of pro tennis this month, through a mobile to digital signage interactive promotion put together by Montreal’s iGotcha Media. The promo in select branches supports the bank’s sponsor of the Rogers Cup pro tennis tournament that’s on right now in Montreal and Toronto …
New IoT Density Sensor Opens Up More Possibilities For Real-Time Messaging August 3, 2015 by Dave Haynes Via Engadget If you follow tech writing, you won’t scroll too far on any site before you run into an Internet of Things piece. It’s a massive subject, but here’s an IoT gadget you can quickly get your head around, as it might apply to digital signage and digital OOH. A teeny sensor from a …
Projects: Wayfinding Stations As Art In Miami’s Aventura Mall July 10, 2015 by Dave Haynes The very upscale Aventura Mall in Miami has added a set of seven interactive directories to help shoppers find their way around the 2.7 million-square-foot facility. There’s nothing all that new about digital wayfinding in malls, but what’s distinct here are custom enclosures designed by architects, by a gloriously named Brooklyn, NY firm, Snarkitecture. …
US FDA Pushes Back Menu Labeling Requirements By Year July 9, 2015 by Dave Haynes Hat tip to Raffi Vartian at Signagelive for flagging this … The U.S. Food and Drug Administration has postponed by a year federal menu labeling requirements, with the FDA saying it needs to provide more clarification on rules and regulations that are not necessarily being warmly greeted by all affected parties. “Industry, trade and other …
Projects: Retailer Target Debuts Digital-Filled IoT Open House July 9, 2015 by Dave Haynes American mass merchandise retailer Target has opened a connected home store, immediately below a full store, at a San Francisco shopping center – with the aim of putting all the Internet of Things digital thermostats and door locks and so on in context. It’s one thing, the retailer reasons, to see these kinds of gadgets in …
Menuat Puts Creative First With Menu-Board Offer July 9, 2015 by Dave Haynes I got into a yelling match at Infocomm last month with a guy named Jeff Charette, CEO of a cool little startup called Menuat. We were hollering at each other, from a foot away, because we were at a big vendor’s networking party and the band was louder, I swear, than Metallica – even though …
