The Mannequins Are Watching You Watching Them November 20, 2012 by Super User When we think of anonymous video analytics in retail, we tend to think about products like Intel’s AIM Suite being integrated as software and cameras embedded with networked display monitors. Now there’s word of a very different way of doing the same sort of retail analytics – using cameras embedded in mannequins in high-fashion stores. …
Could Digital Signage Network Monitoring Be SpotCheck’d November 16, 2012 by Super User When a digital signage network is properly designed, and the budget and infrastructure are all there, a lot of the worries about what’s happening in the field go away. With good connectivity and full remote management of all the devices, the people operating the network know what’s going on and have tools and processes to …
Project Profile: Windows 8 Launch In UK November 6, 2012 by Super User Most of the digital stuff I have seen in shopping malls has been pretty underwhelming – analog poster stuff turned digital. There’s a much larger opportunity to really use the space and foot traffic of malls, and blend different mediums to do something with impact. A recent Microsoft campaign is a good example of the …
UK Startup Raises Game On Virtual Fitting Rooms November 5, 2012 by Super User A UK start-up has taken a more sophisticated, less gimmicky spin on the idea of virtual fitting rooms, and it’s the sort of thing that could have application not only online but on the sales floor of apparel retailers. As TechCrunch reports, Metail is coming off a trial with Tesco and signing up retailers in …
Project Profile: Build-A-Bear’s Interactive-heavy Concept Stores October 4, 2012 by Super User Nanonation continues to have a big part in the Build-A-Bear Workshop retail chain, which has just opened the first of several nerw concept stores in the US. The new Build-A-Bear store design reflects two years of work updating the interactive, digital and overall customer experience in stores. For the unfamiliar, the store is about making …
Project Profile: Interactive Wayfinders At Upstate NY Mall August 29, 2012 by Super User Erin Doherty from Four Winds Interactive sent along a nice piece from the Syracuse Post-Standard that profiles an expanded shopping mall in that city (Destiny USA) and the big push the mall operator did with digital wayfinding directories powered by FWi’s platform. It’s pretty familiar territory for digital wayfinding systems, but nicely executed. I like …
Lil Wayne’s Projection-Mapped Mannequins August 24, 2012 by Super User If you can projection map a church, doing the same on a couple of retail mannequins would have to be dead-easy. Still, a project pulled off this week at a Las Vegas trade show was an interesting demo of what’s possible with a little planning and some short-throw projectors. The Magic Marketplace show this week …
Retail: Spanish Bank’s Flagship Goes Big On Digital August 8, 2012 by Super User The Spanish bank BBVA went big on digital at its newly opened flagship branch in central Madrid. The branch has a 63-foot LED ribbon facing the street, as well as video walls and some nicely designed and integrated self-service digital slabs in the customer areas. The program was put together by John Ryan, which is …
Audi Makes Video Walls Prime Sales Tool In New Dealerships July 17, 2012 by Super User A couple of stories first: 1 – When we looked for a new car last summer we were in a Subaru dealership and growing quite interested in one model. But we didn’t like the color on the showroom model, and the color we thought we’d like was a little square paint swatch in a brochure. …
Quebec Movie Chain Uses Digital Arches In Lobbies July 12, 2012 by Super User Here’s an example of building digital into the environmental design, instead of the more typical approach of “Where can we put some screens???” The Cinemas Guzzo movieplex chain in Quebec is using Christie MicroTiles display units to build arches at the entries to its IMAX theatres. There are a pair of arches at the Mega …
