Leap Motion To Drive Digital End-caps In Best Buys January 16, 2013 by Super User Tech Crunch is reporting that those little Leap Motion gesture controllers – which drives finger-level gesture controls to screens – will be sold exclusively (at first) in U.S. Best Buys and marketed using digital end-caps in the stores. The $70 controllers will be available for pre-order starting next month from Best Buy online and in-store …
Casio Brings Talking Flat People (And Things) To Retail Counters January 8, 2013 by Super User Anyone who reads this thing regularly knows how little enthusiasm I have for the Talking Flat Lady virtual people things that have shown up at places like airports, hospitals and even drug stores. They’re wildly expensive, irritating and, frankly, stupid. But end-users attracted to shiny, pretty beads keep ordering them. There’s a reason most of …
Project Profile: Lacoste Flagship Store Video Walls January 7, 2013 by Super User Lacoste, the alligator shirt guys, are using new video walls in some flagship stores to communicate the brand, tell its story, and sell stuff. The stores, including the 5th Avenue Flagship in New York City, have various video walls, including a ceiling display in Miami. The content, says a news release from technology supplier YCD Multimedia, …
Clones For Apple Store’s iPad Enclosures January 3, 2013 by Super User Apple stores have been using iPads as very simple but effective digital merchandising displays, the tablets tidily and securely encased in acrylic frames. Now a company is marketing secure enclosures that mimic (OK, clone) the Apple store design, with other retailers in mind. My initial thought is that Apple must have a patent on that …
A Day At The Mall: Screens Everywhere December 7, 2012 by Super User My own crazy year and lots of discussions had already told me that retail is now finally, really starting to integrate digital signage into store presentations in meaningful ways. But a day spent at Canada’s premium shopping mall – in terms of the mix of retailers – really confirmed things are moving. Sponsored by Digital …
Project Profile: Shaw’s Waterfall Retail Displays December 4, 2012 by Super User Canadian communications and media giant Shaw Communications has started integrating digital screens into its retail stores and using Christie’s MicroTiles to full advantage as interesting, dimensional feature walls. The pix are of the 4 high by 6 wide wall done this spring at Sunridge Mall in NE Calgary – pretty close to my old Calgary Herald …
Project Profile: Nespresso’s Interactive Sales Kiosks Now in 250+ Sites December 3, 2012 by Super User Swiss food giant Nestle Group markets its Nespresso coffee machines and capsules very deliberately as upmarket and special. You can’t buy the capsules in grocers or mass merchandisers. You instead have to order online or go to a handful of retail stores that are packaged up like snooty, high fashion boutiques. I know this because I …
Red Stripe Takes Brand Experience To A Corner Shop November 28, 2012 by Super User This is just terrific. Jamaican beer brand Red Stripe worked with ad agency KesselsKramer (along with Stinkdigital director Greg Brunkalla and creative technology consultancy Hirsch&Mann) on a fun brand experience set-up in a London corner shop. The clever people behind it rigged merchandised products and objects in the shop to start playing a classic piece …
UK Integrator Opens Digital Signage Superstore November 28, 2012 by Super User I have a slightly loopy love for press releases from the UK and Europe because I get all these terms I don’t othewrwise see, like bespoke (translation: custom) and hypermarket (translation: big-ass store). Both are part of the news release about a purpose-built, focused showroom for digital signage gear and software at a storefront location …
Sail: Great Store, Crappy Network November 27, 2012 by Super User A Quebec-based, outdoor-oriented retail chain called Sail recently jumped the Ontario border and started opening stores in the Toronto area, including one near me. The stores are competing with Mountain Equipment Coop, and emulating US chains like REI. I really like the place, and all the stuff to look over, and it’s pretty nicely designed …
