Projects: Microsoft Opens Massive Flagship Store in NYC October 26, 2015 by Dave Haynes This would have cost Microsoft a couple of bucks – a massive five-level shop on 5th Avenue in New York that is, happy to see, even more about screens than the 110 other screen-heavy stores it already has operating out in the market. This one has 22,000 square feet of space, and the signature is a …
Save $200 Today On An Xlab Ticket October 20, 2015 by Dave Haynes If your work in digital signage sees you in meetings where the client or the bosses start talking about their aspirations for transforming a space, or creating an experience, you kinda sorta need to get to New York in a couple of weeks for an event called Xlab. The day-long event is organized by the Society …
Projects: Armodilo Keeps Eatsa’s Screens Good Looking And Up October 19, 2015 by Dave Haynes Remember that cool automated QSR in San Francisco that was reminiscent of a ’50s automat diner? Turns out the ordering screens come from just up the road from me in St. Jacob’s, Ontario, from the nice folks (and loyal 16:9 sponsors) at Armodilo Display Solutions. Here’s a post by Armodilo about the install at Eatsa, which …
Small Screens For Big C-Store Moments October 9, 2015 by Michael Tutton GUEST POST: Henrik Andersson, Instorescreen Thousands of convenience store owners and operators will be in Las Vegas next week for the annual NACS trade show, an event built heavily around helping these businesses find new ways to maintain and build their bottom lines. It’s also a chance for the brands and services that use the convenience …
PRN Back In, IZ-ON Out, In Wake Of Stratacache Acquisition October 8, 2015 by Dave Haynes The PRN brand is back in the wake of the acquisition of the shopper marketing firm by STRATACACHE. That means the team based in San Francisco will toss out its IZ-ON Media business cards and letterhead and once again use the PRN handle, which was and maybe still is short for Premier Retail Networks. “The acquisition …
Breaking Through The Retail Kaleidoscope September 21, 2015 by Michael Tutton GUEST POST: Henrik Andersson, Instorescreen How do consumer brands get noticed in retail, when consumers walk in and see a kaleidoscope of competing visual cues? The big brands do what’s needed to get the prime visual real estate, and the rest do what they can in packaging and visuals to break through the visual clutter, …
Projects: Rockwell Puts Its Merchandising Screens On Rollers September 11, 2015 by Dave Haynes Here’s an interesting digital merchandising set-up I bumped into at my local Canadian Tire store – a big dedicated store within a store zone for the power tool maker Rockwell. What caught my eye were screens on both sides that were set up on roller tracks, so that they could be pulled left or right …
The Digital QSR Future Is Now … But Ya Gotta Like Quinoa August 31, 2015 by Dave Haynes A new San Francisco eatery called Eatsa has gone as far as I have ever seen integrating digital into its customer experience – actually removing visible staffing from the mix. Ordering is all done by tablets, payment is all by plastic, a big video wall promotes the overall product and lets customers know order status, and …
Original Community Content Focus of New LA Digital OOH Network August 31, 2015 by Dave Haynes A Southern California video production company has taken over programming screens in McDonald’s locations throughout Los Angeles, driving a digital OOH network that tries a very different spin on dining area screen networks. The big difference with America’s Community Network is programming that is predominantly original and all focused on the people, places and character of …
New ComQi Paper Looks At Signage ROI Behind The QSR Counter August 26, 2015 by Dave Haynes White papers and position papers on the ROI from QSR menu boards represent pretty well-covered ground, but the digital signage software firm ComQi has a pretty exhaustive piece out that goes into an area that’s received far less attention – the stuff on the other side of the menu boards. The paper – called More Than Menus: …
