EBay Making Some NYC Store Windows Shoppable June 6, 2013 by Super User EBay is switching on four shop windows in New York’s lower east side tomorrow as interactive browsing and payment gateways, letting fashion-hounds select, pay for and arrange same-day shipping of goods otherwise sold inside. The first of these “shoppable windows” goes live Saturday, for a month, at locations of Kate Spade Saturday, a new fashion …
Stratacache Bags Dairy Queen May 15, 2013 by Super User Stratacache won Dairy Queen quite some time ago, I think, but now has the sign-off to officially name the ice cream company as a major account. American Dairy Queen Corporation, as the company is more officially known, has signed on with Dayton, Ohio-based Stratacache to ‘power digital feature panels across 300 Dairy Queen and DQ …
Projects: Digital Fixtures In Strasbourg’s Galeries Lafayette April 16, 2013 by Super User The press release is in French, which I am proficient at when it comes to ordering beer, but not much else. But what I could tell is that French integrator Eikeo is working with the Galeries Lafayette store in Strasbourg, France to get large vertical displays around the place. Two things: 1 – The sleek black …
Strategy Shift: Consumers Have Their “Mobile Blinders” On In Checkout Lanes March 21, 2013 by Super User You know that idea that people waiting in checkout lines are going to occupy their time looking at the magazines or maybe at a digital display? Not so much. A Business Week story today suggests bored shoppers now have “mobile blinders” that stop such behavior and curb impulse buying. These days, suggests the story, consumers …
Fashion Retailer Kate Spade Using iPads As Digital Signs March 21, 2013 by Super User Fashion retailer Kate Spade Saturday has started using iPads as in-store signage in its Tokyo locations, with plans to expand on that later this year. Kate Spade Saturday is running product videos and product demos on the units. “Apple iPads will be strategically positioned throughout the shop, featuring content that is relevant to items in proximity, …
Android POS Tablet Suggests Where Merchants Are Going, And DS Vendors Should Follow March 21, 2013 by Super User We’re already seeing the start of a shift in consumer environments away from highly proprietary and (usually) expensive systems to leaner, less costly ones playing off consumer devices and nimble software. Small merchants are using iPads as POS systems and very large companies like Apple use their own portable devices to transact in the aisles …
Research: 60% Of Us Are Showrooming March 14, 2013 by Super User AdWeek has a great set of infographics up that show the depth pof the problem some retailers face with showrooming – the evidently very widespread tactic of going to a store to check out the look and feel of goods, and then leaving to then buy it for less cost online. One of the ways …
Stratacache Says It Now Drives 50K Digital Menu Boards March 12, 2013 by Super User Were there any question as to which companies are truly doing a lot of trade in the digital signage marketplace, consider that Stratacache is showing at a chain restaurant show starting tomorrow in Las Vegas and talking about how it is now driving 50,000 digital menu boards. The Dayton, OH-based company, in a release today, …
Retail Business Intelligence Engine Tracks Shopper Trends By Smartphone IDs February 12, 2013 by Super User The ability to understand what consumers are doing in retail environments has been the domain these past few years of video-driven analytics that use overhead cameras to generate heat-maps of where shoppers go and where they don’t. Companies like Intel, via its video analytics technology, can also generate data on things like gender, dwell time …
Project Profile: iPads As Product Selectors In Lowe’s Canada February 5, 2013 by Super User There’s been lots of talk about using iPads in retail, but apart from the Apple store and some POS systems, I haven’t actually seen that much real-world usage as a low-cost and engaging merchandising solution. But here’s a small, interesting project running in Lowe’s stores up here among the polar bears and muskrat and 5% …
