Projects: Barneys Holiday Shopping Experience, NYC (w/video) December 20, 2013 by Super User The Barneys New York flagship store in Manhattan did a fully immersive visitor experience this holiday season. The store worked with hip hop star JAY Z, visual artist Joanie Lemercier and Barneys’ creative director Dennis Freedman on what was dubbed “A New York Holiday” – a series of unique windows facing Madison Avenue and an …
Report: Newer iPads Being Used For Digital Signage Can Double As iBeacons With No New Tech December 7, 2013 by Super User There’s a very interesting piece in TechCrunch about Apple’s iBeacons and in-store digital that’s well worth a read. It goes into the long view Apple had for using Bluetooth LE in iPads and it means a pile of 3rd Gen and newer iPads already being used in retail as digital signage and POS can also …
What Apple’s iBeacons Mean For Digital Signage December 6, 2013 by Super User Apple has reportedly turned on its iBeacons capability in all of its 250+ US stores, giving it the capability to push messages to opted-in shoppers as they wander near and into the store. The tech uses the newest low-energy flavor of Bluetooth, and users need an official iOS Apple Store app for things to start …
Projects: Verizon Opens Over The Top Destination Store December 2, 2013 by Super User Here’s a video walk and talk piece about Verizon’s new flagship, or destination, store at the giant Mall of America in Minneapolis-St. Paul, MN. This is one of those money is no real object projects where the executive brief from management would have been something along the lines of: “We want a lot ‘Wow Factor.’” …
McD’s UK Menu Boards Drive Sales Up By As Much As 11%: Case Study November 26, 2013 by Super User ComQi has put together a case study piece about work one of its partners did and is doing with McDonald’s UK, giving a still too-rare glimpse at how digital signage projects can have a direct impact on the bottom line. Mickey D’s in the UK is using digital screens driven by ComQi software to drive …
Digital Dividers Get Brand Messages On Grocery Conveyors November 26, 2013 by Super User We’ve seen marketers try all kinds of gadgets and gizmos to get digital screens in front of shoppers when they are out buying their groceries, but few have stuck because of issues with cost, reliability or purpose. Like screens on shopping carts that would have to ensure endless, untold abuse. Here’s yet another angle at …
Projects: Barney’s New York Projection Mapping In Holiday Windows November 21, 2013 by Super User Christie has lit up a series of holiday display windows at the Barneys New York flagship store in Manhattan, using some very slick, small-scale projection mapping pieces. Called A New York Holiday, the window displays were turned on yesterday. Says the news release: A New York Holiday will premiere November 20th, benefiting the Shawn Carter …
Projects: eBay Brings E-Tailing Into Bricks ‘n Mortar Mall November 20, 2013 by Super User eBay has been dabbling with shoppable, touchscreen-based windows for a while now, and have now started a fairly serious field experiment and demo in the swish 180-store Westfield San Francisco Centre mall. The online auctioneer and Westfield’s own digital lab group have taken three vacant storefronts in the mall and used a combination of big …
If Google Opened Stores In Malls, What Would They Look Like … November 20, 2013 by Super User Google has opened a set of pop-up stores – some that more like event marketing/specialty leasing set-ups in courtyards – for the U.S. holiday season. The Winter Wonderlabs are in six US cities, including a big one in NYC’s Bryant Park, right by the skating rink there. The centerpiece is a snow globe thing that …
Projects: Aerva Rolls Out Big POP Network For Brewer November 19, 2013 by Super User Boston-based Aerva has pushed out a brief release about a deal that could see as many as 2,000 c-stores in the US installed with a digital POP set-up for a major brewer. As is often the case with big brands, getting formal approval to do PR is as easy as running the Ironman Triathlon. So …
