Projects: Aussie Sports Retailer Rebel Accelerates Into Digital March 9, 2016 by Dave Haynes Aussie athletic wear retailer Rebel opened a new concept “Accelerate Store” in November 2015 that puts a heavy emphasis on digital and interactive. Rebel’s new 1,100 sq. metre flagship store includes: A 3×3 video wall displaying iconic images of the local area accompanied with audio up the escalators; An interactive 5x3m LED screen that uses …
Projects: 1,000+ GameStops In Europe Roll Out Using IAdea, Signagelive March 9, 2016 by Dave Haynes The European wing of GameStop, the world’s largest video gaming retailer, has rolled out a digital signage solution across more than 1,00o stores in five countries using a solution that couples IAdea’s little HTML5 media players and Signagelive’s cross-platform CMS. The solution was put together and is managed by Cedemo, a Monaco-based provider of turnkey digital …
How Digital Signage Is Changing What We See In Mirrors March 8, 2016 by Curtis Tilly Most of us are familiar with the typical fitting room experience: Standing in front of a less than spotless full-length mirror, cycling through various changes of clothes in an often fruitless effort to find something that fits and looks right. Now imagine an entirely different fitting room experience — one where the mirror rests on top of an interactive LCD panel. …
DSE 2016 Booth Field Guide: GDS/Global Display Solutions March 7, 2016 by Dave Haynes GDS / Global Display Solutions, Booth 822 Why do people going to DSE need to put your company on their Must See list of booths? GDS will be showing a full interactive Quick Service Drive-Thru Order Point Solution that will have two-way video, so the customer can see the order taker and vice-versa. This solution works …
DX3 Canada – A Poet, A Robot And A Morphing, Projection-Mapped Love Seat March 4, 2016 by Dave Haynes DX3 is a technology/digital marketing show and conference that has been running now in Toronto for a few years, and I went Thursday to see what’s up with the mostly Canadian companies that filled up an exhibit hall. It’s not an overly big show, but there’s always stuff that intrigues me. In my walk around, I …
What Is Beacon Technology And Why It’s Here To Stay March 2, 2016 by Jon SprouleGuest Post: Milla Tomova & Nadia Terzieva, 2point0 Concepts You’ve probably heard about Bluetooth beacon technology, and wonder what it’s all about. Simply put, these gadgets are awesome, cheap and have a myriad of applications for your business. Beacons are small devices that can talk to a receiver (such as a smartphone with an appropriate …
Three Reasons Retailers Should Switch From Print To Digital Signage March 2, 2016 by Brandon Harp Guest Post: Emily Carroll, Prendi Although print communications have proven their worth in the past, digital signage is progressively taking over. And as the world around us rapidly embraces digital technology, so too must the retail brick-and-mortar space. This post will explore how digital advertising could benefit your retail brand and why you should consider making …
Projects: Samsung Opens Digitally-Rich, Product-Less Manhattan Flagship Store February 22, 2016 by Dave Haynes Hat tip to Rob Gorrie for flagging this via LinkedIn … Here’s an interesting take by Samsung on flagship store design – a new one that doesn’t actually sell stock any product. Called Samsung 837, the store opens today at 837 Washington Street in Manhattan’s Meatpacking District. Reports Fast Company: Instead of endless product shelves, the …
In Digital Signage, Old Can Be New Again … Apparently February 1, 2016 by Dave Haynes It was about a year ago at some trade show that I walked by a vendor booth that was trumpeting how lifting an item off a shelf would trigger content on a screen. And wasn’t that amazing!!! Well, it was kinda neat when I saw it for the first time eight or nine years earlier, …
Projects: Risotto Ball Sales Explode After UK Chain Adds Digital Menus January 28, 2016 by Dave Haynes So first – there are fast food stops for risotto balls? Second, if you market them using digital menus, sales may get a very nice bump. That’s what happened last fall for London, UK risotto ball specialists, Arancini Brothers, when the chain converted traditional menu posters to digital displays. UK-based digital signage company Eclipse Digital …
